In-N-Out Burger History and Overview. The history of In-N-Out Burger starts with the company’s founders, Harry and Esther Snyder. Harry was a WWII veteran who worked as a caterer of baked goods. Esther was a surgical nurse in the Navy, and later got a degree in Zoology. They met each other at the restaurant Esther was managing after she graduated from college. Neither had experience in the fast food industry, which was just starting at that time, but in 1948, the couple opened the first In-N-Out
Words: 1335 - Pages: 6
Scholarly Activity 2 "Burger King Beefs Up Global Operations" Henry E. Jerkins Columbia Southern University International Business Professor Yvonne Balbin February 23, 2013 1 1. What is Burger King’s core competency? How does it relate to its chosen strategy? Burger King's core competency is the fact that they are the world's largest flamed-broiled fast food restaurant hands down. Simply put, Burger King's core competency means
Words: 1969 - Pages: 8
chains are Burger King and McDonald’s. These two companies own more than half of the fast food market in the U.S. With that said, in the past couple of years there has been concern over the obesity rate in the United States. People believe that fast food is a factor because of how easy it is to get it and the price range of it. Because of the perceptions of fast food, every one is looking to the biggest fast food chains to set the example and make their menus healthier. McDonald’s and Burger King are
Words: 1675 - Pages: 7
Operational Differences Between McDonald’s & Burger King McDonalds (McD’s) and Burger King (BK) are key players in the fast food industry and have been competing for many years. They both provide similar food that is prepared quickly for a low price. So what sets them apart? The difference between McD’s and BK is their corporate culture – operational management. The manufacturing method at McD’s follows the “Doing It All For You” versus “Having It Your Way” at BK. The “Made to Stock” strategy
Words: 1267 - Pages: 6
CMM 310: Introduction to Public Relations Fall 2014 Reflection Paper # 3 September 30, 2014 Burger King's Horrible, Creepy Ad Campaign Isn't Working DEREK THOMPSONJUN 22 2009, 2:30 PM ET 0 inShare More To the surprise of nobody, Burger King's horrible, creepy advertisement campaign is not working, and the company finds itself falling further behind McDonald's according to just-released figures. This strikes a huge blow to the idea that what Americans want from their fast food joint
Words: 1253 - Pages: 6
New York,[14] and the Spanish government,[15] have argued that Burger King has contributed to obesity and unhealthy eating behaviors in Western nations by producing products that contain large amounts of salt, fat, trans-fat and calories.[16] After its purchase byTPG Capital from former parent company Diageo in 2002, the company introduced several large, over-sized products including its European BK XXL line,[15] the BritishAngus burger six pack,[13] the Enormous Omelet Sandwich line and the BK Stackerline
Words: 530 - Pages: 3
TARGETING Burger King’s primary target customers were families where both partners were working. As the pace of American lifestyle increased, people did not find enough time to cook their meals. Because most of the fast food was quite tasty, cheap, convenient and readily available, consumers preferred them to regular meals. Even Children of up to 16 years of age played a major role and they were the secondary targets. They had the power to convince their parents to take them out to such fast food
Words: 770 - Pages: 4
TARGETING Burger King’s primary target customers were families where both partners were working. As the pace of American lifestyle increased, people did not find enough time to cook their meals. Because most of the fast food was quite tasty, cheap, convenient and readily available, consumers preferred them to regular meals. Even Children of up to 16 years of age played a major role and they were the secondary targets. They had the power to convince their parents to take them out to such fast food
Words: 770 - Pages: 4
RED ROBIN GOURMET BURGERS INC 10-Q Quarterly report pursuant to sections 13 or 15(d) Filed on 05/17/2012 Filed Period 04/15/2012 (RRGB) Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended April 15, 2012 or o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
Words: 13898 - Pages: 56
like every chef or restaurateur is selling burgers. Bobby Flay has Bobby's Burger Palace; Danny Meyer has his uber-popular Shake Shack. Gabrielle Hamilton at Prune throws a little ground lamb into her burger to make it gamier. And that's not to mention all the chain burger joints creeping up around the country, from Umami Burger out west to Five Guys out east. The first and most obvious answer to the question of why we're so obsessed with burgers is: burgers are cheap. If you're going out to dinner
Words: 370 - Pages: 2
