International Journal of Hospitality Management 29 (2010) 405–412 Contents lists available at ScienceDirect International Journal of Hospitality Management journal homepage: www.elsevier.com/locate/ijhosman The effect of relational benefits on perceived value in relation to customer loyalty: An empirical study in the Australian coffee outlets industry Po-Tsang Chen *, Hsin-Hui Hu Ming Chuan University, Hospitality Management, 5 De-Ming Rd., Gui-Shan, Taoyuan 333, Taiwan A R T I C L
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Global Marketing The foreign marketing involvement of a manufacturing company may widely vary from a state of no direct involvement to a state of total involvement. Several types of involvement are generally observed, even though they are not mutually exclusive nor sequentially progressive. Depending on the kind and degree of its involvement in foreign marketing, a firm has to re-orient and re-organize its activities to cope with different levels of operational responsibilities inherent in such
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7/29/2013 Management Information Systems Chapter 1 Chapter 1: Information Systems in Global Business Today Learning Objectives Information Systems in y Business Today VIDEO CASES Case 1: UPS Global Operations with the DIAD IV Case 2: Google Data Center Efficiency Best Practices Instructional Video 1: Green Energy Efficiency in a Data Center Using Tivoli Architecture Instructional Video 2: Tour IBM’s Raleigh Data Center 1.2 • Understand the effects of information systems on business and their relationship to
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Marketing - Session 0 Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. Core marketing concepts: 1. Needs, wants, & demands : Needs : Basic human requirements (Air, water, food, clothing, and shelter ) Wants : Needs directed to specific objects that might satisfy the need (Shaped by society ) Demands :Wants for specific products backed by an ability to
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CHAPTER 4 Managing Marketing Information to Gain Customer Insights This chapter looks at how companies develop and manage information about important marketplace elements. This chapter is an examination of marketing information systems designed to assess the firm’s marketing information needs, develop the needed information, and help managers to use the information to gain actionable customer and market insights. Marketing Information and Customer Insights Companies use such
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are there lessons to be learned from other industries?). The objective of benchmarking is to understand and evaluate the current position of a business or organisation in relation to "best practice" and to identify areas and means of performance improvement. The Benchmarking Process Benchmarking involves looking outward (outside a particular business, organisation, industry, region or country) to examine how others achieve their performance levels and to understand the processes they use. In this
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in the recession of the early 1990s. However the turnaround started with Bob Seelert, Kevin Roberts and Bill Cochrane the newly appointed senior management team during the mid-1990s. Bob Seelert became chairman and he appointed Kevin Roberts as CEO Worldwide, and Bill Cochrane as CFO Worldwide. This management team was wise and had been in the business for quite some time, and as a team, they were catalytic for the scorecard implementation. In terms of the financial perspective the
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Case Study 2 9:25am 1. In what ways are elements of the classical and behavioral management approaches evident in how things are done at Zara International? ~The classical management approach is evident at Zara International. The three branches of the classical management approach include scientific management, administrative principles, and bureaucratic organization. The concept of scientific management can be seen in Zara International because time is the main factor instead of production
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brands continue to stimulate interest although so many prophets and experts have recently claimed they have no future. Today, all business managers are supposed to have attended conferences on Efficient Consumer Response (ECR) und Customer Relationship Management (CRM), customer equity, relationship marketing, customer database management, e-relationships and proximity marketing: all these new tools criticize the old brand concept and focus on the most efficient techniques to serve the most profitable
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| |Cand. merc. program | |INTERNATIONAL MARKETING AND MANAGEMENT | |
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