______________________________________________________________________ __ Section I MBA Syllabus (August 2005) Page 19 of 45 Definition, nature, scope, and importance of strategy; and strategic management (Business policy). Strategic decision-making. Process of strategic management and levels at which strategy operates. Role of strategists. Defining strategic intent: Vision, Mission, Business definition, Goals and Objectives. Internal Appraisal – The internal environment, organisational capabilities in various functional areas and
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1. Diversification strategy (Scenario) Definition and Example: Specifies actions a firm takes to gain a competitive advantage by selecting and managing a group of different businesses competing in different product markets. Diversification strategy is expected to help firm earn above-average returns while profit came from different sources of market. Perhaps is also should increase firm overall performance. Value ultimately determined by degree to which the businesses in the portfolio
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INTERNSHIP REPORT Partex Furniture Industries Ltd. (A Partex Star Group Company) REPORT ON ‘MARKETING STRATEGY OF PARTEX FURNITURE: A STUDY OF PARTEX FURNITURE INDUSTRIES LIMITED’ Prepared for: Md. Shahin Ahamed Chowdhury Lecturer Department of Business Administration Dhaka International University Prepared by: Md. Ershadul Haque Class Roll No: 11 Registration No: 209181 18th Batch Program RMBA 1Year Major in Marketing Dhaka
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THEORIES IN MARKETING STRATEGY[1] In general, there are three aspects to the strategy of firms, regardless of the level of the strategy: content, formulation process, and implementation. Strategy content (what the strategy is) refers to the specific relationships, offerings, timing, and pattern of resource deployment planned by a business in its quest for competitive advantage (e.g., generic strategy of cost leadership versus differentiation; push versus pull strategy). Strategy formulation process
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INTERNSHIP REPORT Partex Furniture Industries Ltd. (A Partex Star Group Company) REPORT ON ‘MARKETING STRATEGY OF PARTEX FURNITURE: A STUDY OF PARTEX FURNITURE INDUSTRIES LIMITED’ Prepared for: Md. Shahin Ahamed Chowdhury Lecturer Department of Business Administration Dhaka International University Prepared by: Md. Ershadul Haque Class Roll No: 11 Registration No: 209181 18th Batch Program RMBA 1Year Major
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with competing projects and shifting business priorities, no doubt presents business leaders with a number of paths in the road toward business value. Information technology, in particular, continues to simplify and decrease the cost of interactions with both customers and suppliers. With these developments, businesses face new opportunities to restructure their value chains by focusing on core competencies and spinning off or outsourcing non-crucial business capabilities. At the same time, IT
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Strategic Information Plan 1 Table of contents 1. Business strategy 1.1. Mission 1.2. Shared values 1.3. Vision 1.4. Goal 1.5. Strategy 1.5.1. SWOT Analysis 1.5.2. PEST Checklist 1.5.3. Dimensions of competency 2. ICT Strategy 2.1 Mission 2.2 Vision 2.3 Goals 2.4 Strategy 2.4.1. Higher level of standardization & more commonality in business processes and systems 2.4.2. Lower IT operating costs 2.4.3. Higher value for new initiatives 2.4.4. Improve cultural characteristics, enabling
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Laudon “ a business strategy is a set of activities and decisions firms make that can determine products and services the firm produces, industries in which the firm competes, competitors, supplies and customers of the firm and the long term goals of the firm”. Before Jane could start fulfilling her dream of running a luxurious hotel, she has to decide on the type of business strategy she is going to utilize in helping her dream become a reality as there are many different types of business strategies
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Stage to objectively evaluate feasible alternative strategies identified in Stage 2/Matching Stage. Stage 1 summarizes the basic input information needed to formulate strategies while Stage 2 or Matching Stage focuses upon generating feasible alternative strategies by aligning key external and internal factors. A QSPM reveals the relative attractiveness of alternative strategies and thus provides objective basis for selecting specific strategies. In order to understand the benefits and limitations
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Marketing Strategy – Chapter 5 – Strategic Position Assessment Strategic position assessment: provides the basic information about the sources of value in the business and the drivers that create value in the business. The SPA should be done at two levels: The corporate level should focus on the value potential of the company’s portfolio of businesses. The unit level should focus on the value and drivers of the individual markets and products. Each business is assigned one for the five strategic
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