Decision Making The buzz of a coffee shop can always make me feel better, the constant flow of people unsettling in the best way. It was only fitting that I marked the six-month anniversary of Mariette walking out on me at my favourite cafe, miserably reminiscing as I sipped at my coffee, staring at people who looked like her walk by outside the bay window. We’d been together 3 years that very day; the day I came home early to surprise her, but walked into a surprise of my own. She had all
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1. Introduction Today, coffee is a beverage which is becoming indispensable in life. Many people drink at least a cup of coffee each day. In Singapore, coffee can be easily bought in any coffee shops, cafes, restaurants and even sold by vending machines. Besides that, Singapore is one of the highest coffee-consuming countries in the world which is meant that 4.4kg of coffee per year (280 cups of coffee) (Channel NewsAsia, July 14, 2013). For coffee lovers, Starbucks is a famous name. It is because
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Final Project: Broadway Café Part 1 & 2 Vashti A. Delaney Brouwers Strayer University CIS500 - Information Systems for Decision-Making October 29, 2011 Dr. Jim Dollens Table of Content Abstract……………………………………………………………………………………... | 3 | Introduction………………………………………………………………………………… | 4 | Competitive Advantage…………………………………………………………………….. | 4 | Five Force Analysis………………………………………………………………….. | 5 | Threats of Substitutes Products and Service…………………………………………. | 5 | Buyer Power…………………………………………………………………………
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MARKETING PLANNING AT JUST US! CAFES 1. Considering the current and potential competition, can Just Us! target new buyers? Whom? How? According to existing and growing competition on the coffee shop market Just us café should concentrate on their target audience (young educated people) and contribute to win the bigger slice of this segment. The company has already built “strong consumer loyalty and interest in its products, activities and philosophies”. To get new buyers they should improve
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I obtained about AIT and Business. During the one month with SAGE I have experienced the role of CEO of the incredible coffee shop that makes 4000 Dollars revenue every day. My main duties were planning, organizing, controlling and making some decisions about the business. Technology In this business a PC played one of the important role. As the all processes of the Coffee Shop business were implemented on the SAGE program, I had to install the SAGE to the PC and use it. It means that I learnt
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Executive Summery Coffee World is Swiss based global premium coffee chain and like to expand its business in Spain. Marketers have prepared an original IMC plan based on zero-based planning model. Target markets are mainly tourists (40%), professional (30%), students (20%) and others (10%). This report has analyzed critically Company’s strengths, weaknesses, opportunities and threats in Spain market. Communication objectives can be based on think-feel-do model. Coffee World’s behavioral communication
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& Growth: Barista coffee was established in 2000 with the aim of identifying growth opportunities in the coffee business. Increasing disposable incomes and global trends in coffee indicate immense growth potential in one particular segment. More significantly, they believe they have been quick to spot a latent need waiting to be trapped: Coffee lovers seek a complete experience. Aim was to combine intelligent positioning with the right product mix and carefully designed cafés. In other words, customers
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The Broadway Café Final Project Abstract I inherited my grandfather’s coffee shop “The Broadway Café “ which is a family business coffee shop located in Atlanta, Georgia. Our business specializes in coffees, teas, full service bakery, and homemade sandwiches, soups, and salads. It was once a hotspot for many years but for the past five years the business has been declining, due to using the old fashion method, and not using the most up to date technology to stay in today’s era with it’s other
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cards offering a free cup of coffee after paying for 10 cups. Keep an excel file of customer information including all the information that grandpa knows about each customer. Offer free coffee for customer birthdays. Post pictures on a bulletin board so that customers feel special. c) Remaining competitive: should have a lot to do with customer loyalty since initially we won't have the money to invest in top of the line equipment or technology. Constantly visiting area coffee shops see what the competition
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Starbucks began several years ago in a small city in Seattle, WA. Since its inception Starbucks quickly acquired several cafes throughout the state of WA and now Starbucks has cafes worldwide. The success of Starbucks lies with the dedication of providing quality products, a unique atmosphere and a commitment of providing top notch customer service. This article describes the importance of customer service and the endless possibilities to make sure that Starbucks is meeting and exceeding their
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