...Barista Lavazza does everything to make its guests feel comfortable and welcome. The brand serves nothing but the finest Arabica coffees and cuisines that are simply outstanding value. Friendly and efficient brew masters serve with a smile while a cheerful, interactive ambience makes guests wish their coffee breaks could last just a little bit longer. To share the cup of joy, Barista Lavazza has always stuck to its Italian roots, guarding them zealously to ensure that its espresso bars reflect the warmth and character of traditional Italian coffee houses. In the process, the brand has simply become the place 'where the world meets. In present competitive scenario of Indian coffee industry, customers can have choice among various service providers. They can select on the basis of trust ,products, or service and efficiency (Sachdev et al, 2004). Customers are increasingly aware of the options on offer in relation to the rising standards of service (Krishnaveni et al, 2004). In this context, expectations rise and customers become more critical of the quality of service. Service quality, customer satisfaction, customer retention and delight are now the major challenges in gripping the beverage sector in India. Again, the deregulation in this sector created a great change in present scenario. In addition to the service diversification, the idea of customer satisfaction and formulation of marketing strategies to drag the customer towards the banks are now the key issues in order to...
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...Introduction about the organization Barista Lavazza is established in Jawalakhel, Lalitpur Nepal in June 20 20013.Frechising policy were made with the Barista Lavazza, India, in order to guarantee the best available quality and to maintain high standards. The café is run according to the standards maintained by the Barista Lavazza in India. Our management-team, constantly reinforce and evaluate these standards. Management Team G.M Achyut Parajuli Asst. G.M Deepa Karmocha H.R Manager Tenzin Samdup Account Manager Nutan Bhusal Duty Manager Sandhya Rai Sales and marketing Subhadra Dhakal History Established in February 2000, Barista Lavazza is noted as a pioneer of Indian café culture. The Barista Lavazza chain of espresso bars delivers a truly Italian coffee experience in warm, friendly and relaxed environments. It aims to provide a comfortable place for people to unwind over interesting conversations and a cup of coffee. The people who fill up Barista Lavazza consist of young adults, who are exposed to global lifestyles and appreciate the authentic flavours and tastes of coffee. Currently there are Barista Lavazza Espresso Bars and Barista Crème Lavazza’s in over 30 cities in India. Besides the Indian sub-continent, Barista Lavazza also has cafes in locations across Sri Lanka, Oman and the UAE. Barista is owned by Lavazza, Italy’s largest coffee company. Created using only the purest raw materials, Lavazza uses the strength of its experience and...
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...Luigi Lavazza S.p.A. is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10.[1] The business of Lavazza S.p.A. is currently administered by the third and fourth generation of the Lavazza family.[2][3] Lavazza imports coffee from around the world. Countries include Brazil and Colombia in South America, Guatemala, Costa Rica, and Honduras in Central America, Uganda in Africa, Indonesia and Vietnam in Asia and the United States and Mexico in North America. Sustainable production concerns have led the company to develop the ¡Tierra! project, a sustainable agriculture program in Honduras, Colombia, and Peru, that seeks to improve the quality of coffee as well as the environmental and working conditions of those communities.[4] Branded as "Italy's Favourite Coffee," the company claims that 16 out of the 20 million coffee purchasing families in Italy choose Lavazza.[2] Among its offerings today are products such as Top Class, Super Crema, Crema e Gusto, Grand'Espresso, and Dek (decaffeinated). Lavazza has four production facilities located in Italy, with seven subsidiaries around the world: France, Germany, Spain, United Kingdom, Portugal, Austria, and the United States. Lavazza distributes their products in eighty countries.[4] In 2008 Lavazza entered the Indian coffee market by buying out (in April 2007) the entire stake of the Chennai-based Sterling Infotech group, which...
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...Study of Quick Service Restaurants in India Once an introvert, domestic home driven Indian population is now opening up to a culture of eating out. India is a young country with almost 60 percent of people in the age window of 18- 35 years which are also the most spending years, hence QSR. The first foreign Quick Service restaurant and casual dining entered Indian Market around 20 years ago. Although Quick Service Restaurants contributes to only 2-3% to India’s GDP, the market is worth INR 247,680 crore (USD 48 billion) and is expected to grow to INR 408,040 crore (USD 78 billion) by 2018. It comprises of food services that are organized such as full service casual and fine dining restaurants, hotels, bars and lounges, cafes and frozen dessert formats as well as unorganized sector such as Dhabas, street stalls, roadside vendors, food charts etc. The concept of QSR has gained prominence in India because of the affordable, competitive pricing and convenient quick service to the ever growing population. QSRs face few challenges in terms of Health and hygiene, beating local competition, monitoring multiple outlets in various cities, holding on to the customers as QSR customers are easy to sell to but also easy to lose, maintaining quality service, localization of menu and building a cost effective supply chain. Foreign QSRs have more 63% of the market shares but there are many Indian chains such as Haldiram’s, Faasos, Goli Vada Pav etc. that are flourishing in the market that is...
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...THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Voluntary - Public Date: 6/10/2013 GAIN Report Number: IN3056 India Post: New Delhi India’s Quick Service Restaurant Sector Growing Report Categories: Retail Foods Food Service - Hotel Restaurant Institutional Promotion Opportunities Approved By: David Williams Prepared By: Priya Jashnani Report Highlights: The first foreign quick service and casual dining restaurant brands entered the Indian market nearly 20 years ago. At the time, Indians rarely ate out and many wondered how the restaurants would overcome supply chain challenges and opposition to foreign investment. There are now an estimated 43 foreign restaurant brands operating 1,900 outlets across India. The number of home-grown chains is also rising as Indian firms adopt franchising or chain models to meet growing consumer demand for the dining-out experience. The rising number of restaurants does not present a significant opportunity for imported food products given relatively high tariffs and import restrictions on key products, but restaurants are introducing new cuisines and changing consumer tastes and preferences, a trend that could result in long-term opportunities for exporters. This report provides an estimated census of foreign and domestic casual and quick service restaurant brands operating in India. Things Have Changed Over the Past 20 Years...
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...class. Thus several players have entered the market and attract customers based on varied brand propositions. Café Coffee Day is a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL). ABCTCL grows coffee in its own estates of 10,000 acres. The company is known for being vertically integrated to cut costs: from owning the plantations, growing the coffee, making the coffee machines to making the furniture for the outlets. It was named "most popular hangout joint amongst youth" at the 3rd Global Youth Marketing Forum in 2011. The Indian Hospitality Excellence Awards also named it "India's most popular coffee joint" in 2011. Barista Lavazza is a chain of espresso bars in India. Established in February 2000[1] under the name Barista, it was taken over by Lavazza in 2007, a world-famous enterprise that...
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...CAFÉ COFFEE DAY—EXPANDING HORIZONS: ABSTRACT: * In June 2010, Cafe Coffee Day, the largest organized retail cafe chain in India, was conferred with the title of the Most Admired F&B Retailer of the Year. In July 2010, CCD had a national network of over 950 outlets functioning in every nook and corner of the country. * The cafe chain continued its leadership as an iconic retail brands whose dynamism and popularity won it respect and admiration from both consumers and rivals. After phenomenal success in India and revolutionizing specialty coffee culture, CCD undertook international expansion plans and tried to popularize its specialty coffee worldwide. * With an ambition to rank among the top three cafe chains in the world by 2018, the company nourished plans to establish new cafes across Middle East, Eastern Europe, Eurasia, Egypt and South East Asia. At the same time CCD was also eyeing for foreign acquisitions. * In mid-2010, it acquired a Czech Republic based cafe chain Cafe Emporio as part of its broad acquisition plans. Initially providing a brief analysis of the Indian coffee industry, the case attempts at initiating a debate that whether Cafe Coffee Day should continue to expand its operations globally or not. * Whether the strategies it followed in India could be successful in international markets or it might have to face stiff competition from global coffee chains remain to be seen. Finally, whether it could cope up with the challenges that...
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...Cafe Coffee Day is India's favorite coffee shop, for the young and the young at heart. CCD today has definitely become the largest youth aggregator.”Although demographically, a typical consumer would be male or female between 15-29 years of age, belonging to middle or upper middle class, we call our consumers young or young at heart. We are about juke boxes, good and affordable coffee and food.” Sudipta Sen Gupta, ex-marketing head, CCD. CCD focuses on projecting a feeling of togetherness, friendship, romance or informal office meetings over a cup of coffee and celebration which are critical core values. Accordingly the cafe ambience, the look and feel inside is maintained. Other than the regular stores (SQUARE) CCD has is having the premium formats (LOUNGE) where one can be what s/he is best at being…oneself. Moreover they have coffee day express, coffee day beverages (coffee day wakeup), coffee day fresh n ground and coffee day exports thus catering to every aspect of coffee. With its vision to be the friendly and stylish social hub for the young and the free spirited to get together and converse over a cup of coffee, and complementing this is the fact that half of India having being born after 1983,the company rightly calls itself “India’s largest youth aggregator.” And with their simple yet sensitive objective “A great cup of coffee. From bean, to cup. Every time”, they have hit the right notes. Having zeroed in on the youth and...
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...|[pic] | | | |Amity GlObal BUsiness SCHOOL, hYDERABAD | |[pic] | |Service Marketing Project Report On Café Coffee Day | | | | | |Submitted by :- Nandita Sadani | |Enrollment No. :- A30601909048 | PREFACE Marketing strategies are methods followed by most successful and well known companies to improve their scope in any market. It is a means by which we determine whether one company is better than the other or...
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...1. Executive Summary Today’s market is very competitive & commercial. In this time a company or a firm mostly emphasize on customers demand. So they tries to serve their best product with best service. As a result, they use different kinds of marketing tools according to customer. Also that, they tries to build up a long-term customer relationship which is considered as a mass weapon of marketing. A perfect business depends mostly on what kind of products they are serving with a perfect price and what kind of promotional activities they are taking for their consumers. In this report, we have tried to find out the products, services and marketing with their price. Also that, we have tried to point out strategies taken by Café Italiano. For this reason, we have used some basic theories like 4P’s, STP concept, SWOT analysis etc.It also involves with some basic information of Café Italiano. This report contains a brief analysis about the 4P’s & STP concept adopted by the café. It also contains the things that are affecting directly or indirectly this café. Finally the report contains some necessary recommendations for this cafe about their activities, improvements and analysis. 2.Introduction 2.1 Background of Study: This Term paper has been prepared as a requirement of the Marketing practice program of The course MKT-101 of East west university instructed by Husna Ara mam. Our team is very glad to get the opportunity to accomplish the practical study about Bay...
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...CAAE STUDY 1 Technology 1. Online purchasing enables cross-border trading activity. This, Nullifies the constraints of business location, scale and time zone. 2. With better technology, shipment of goods from one type of transport to another will be easy. 3. Reduced cost of long distance transport through improved efficiencies and reduced labour requirements. This result in cheaper goods available to consumers. 4. Save time to travel to shopping centres and provide wide range of items than traditional retail shop 5. Retail industry is in decline as users change to online purchasing. This is expected to get worse with the possible increase use of internet. 6. Sophisticated US internet retailers found that with a few tweaks to their websites and some negotiations with logistics suppliers, they had become global internet retailers. 7. The Australian consumers now purchase goods from US, which was not accessible before. 8. Sometimes search engine helped them to find the products at the best price. 9. The technology helped the retailers to identify the consumers behaviour patterns and have their prior purchase history and help them to “see” the products in their home setting 10. Consumers have access to global pricing and they are likely to check online before making the purchase Economy 1. The global financial crises forced US business to look for source of revenue outside their normal channel. This result in direct competition with Australian...
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...Monopoly and Perfect Competition Market Assignment 2 ECON 20023 – Economics for Business Term 1, 2014 Market: A market is a place, which allows buyers and sellers to come together and buy and sell their products or services in exchange for money. Furthermore, for almost every product there is substitute, so if one product price rises, buyers can choose a cheapest substitute instead. In a market both the buyers and sellers have equal power to influence price. Monopoly Market: A monopoly market is an organization in which there is only one seller/producer. There is a strong barrier for other organization to enter into the market. The barriers could be financial, licence, economic, social or political, right to natural resource. In this type of market there are no close substitute because there is only one producer/seller and there is also no competition. Due to this it makes them the price maker and fix their own price of their product (Layton, Robinson, Tucker 2012). In the above diagram x-axis signifies quantity and y-axis signifies price. The demand curve of monopoly is inelastic and downward slopping. Monopoly maximizes profit (Pm) by setting its output (Qm) where MR=MC. In the monopoly firm if ATC is less than price then the firm can earn normal profit but if the ATC is more than the price then the firm makes economic loss. On the...
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...Educational material supplied by The Case Centre Copyright encoded A76HM-JUJ9K-PJMN9I illycaffè: Value Creation through Responsible Supplier Relationships Francesco Perrini and Angeloantonio Russo SDA Bocconi Francesco Perrini and Angeloantonio Russo prepared this case study, as a basis for class discussion rather than to illustrate either effective or ineffective handling of a business situation. Copyright © 2007 SDA Bocconi University and EABIS. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means – electronic, mechanical, photocopying, recording or otherwise – without the express permission of SDA Bocconi University and EABIS. About the Project This case was written as part of a project on “Curriculum Development for Mainstreaming Corporate Responsibility,” coordinated by INSEAD and London Business School and supported by the European Academy of Business in Society (EABIS). The project aims to develop degree and executive programme designs and teaching materials that will assist the process of mainstreaming the area of corporate responsibility into core disciplines in management education and increasing its inter-disciplinarity. Within this context, EABIS members from across Europe have been invited through an open call to submit case proposals with the intention of developing a range of cases across a number of subject areas for use by mainstream faculty. The open...
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...Caso Starbucks - Valor de Marca Concepto de Valor -‐ Mercado De acuerdo a la lectura, en sus inicios, Starbucks no sólo era sinónimo de buen café, sino que también de los sabores que producía el tostado oscuro. La característica que diferenciaba a la compañía, y su valor central, era un café en grano de primera calidad y recién tostado. La compañía dependía principalmente de la recomendación boca en boca para conseguir más clientes se ganaba su lealtad taza por taza. Al poco tiempo después de ser fundado, los dueños de Starbucks comprendieron que el negocio del café implicaba mucho más que vender café de grano y conseguir que las personas aprendieran a molerlo y a preparar buen café en su casa. Lo que Starbucks debía hacer era servir café recién preparado y tratar de crear una versión estadounidense de la cultura Italiana de los cafés. Entrar en un Starbucks ...
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...2011 2011 India Food Services Story Contents Foreword............................................................................................................................................................................................................... 2 Indian Food Service Industry - Sector Highlights................................................................................................................................................... 3 What Drives the Growth of the Industry?............................................................................................................................................................... 4 Demand Side Drivers – The Demographic Profile of the Indian Consumer Segment ........................................................................................ 4 Supply Side Drivers – Industry Trends Encouraging Growth ............................................................................................................................. 5 Transition Phases ................................................................................................................................................................................................. 6 Structure of the Industry ........................................................................................................................................................................................ 7 Challenges .......................................
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