...Decision Oct 2005 Objectives * Whether to adapt the franchise model to expand further? * Reshape many components of Barista’s marketing strategy * Pricing * Product Mix History Ownership: Tata Coffee – 35% + Turner Morrison Group – 65% Now full ownership with Sterling Group Culture: Coffee lovers in south – who prefer to have a cup of coffee early in the morning Intellectuals who shared a strong bond with coffee, made coffee houses a place for exchange of literary thoughts and ideas. Substitutes: Tea Colas like Coke & Pepsi Consumption – 68000 (2002) – 80000 tonnes (2005). Per capita consumption = 10 cups / person. Coffee Market – US$ 234 million Instant coffee – 40% + Filter Segment – 60% Exhibit 2 - North - Strong tea culture, Instant coffee, 4-5gms (1 cup) South – Strong coffee culture, Filter, 240gms (50 cups) Exhibit 3 – Domestic coffee consumption by vol Exhibit 4 – Estimated Domestic Coffee consumption (Project it till another 10 years) Non-traditional coffee retailing channel – Coffee bar chains, coffee vending machines & retail outlets Constitutes more than 50% of the Indian coffee industry – US$ 120 mn (2002) -> expected to grow to US$ 380mn in 2005 Reasons: 1. Increasing private disposable income 2. Changes in demographics 3. Growing awareness of consumption habits in western markets Indians spend 53% of total expenditure on food, tobacco and beverages -> growing trend to expend more time & money...
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...BARISTA LAVAZZA Corporate Profile Background, Market Entry & Growth: Barista coffee was established in 2000 with the aim of identifying growth opportunities in the coffee business. Increasing disposable incomes and global trends in coffee indicate immense growth potential in one particular segment. More significantly, they believe they have been quick to spot a latent need waiting to be trapped: Coffee lovers seek a complete experience. Aim was to combine intelligent positioning with the right product mix and carefully designed cafés. In other words, customers seek an “experiential lifestyle brand”. The Barista Café Logo A 34.3% equity stake was sold to Tata Coffee in 2001. C Sivasankaran bought the remaining 65 per cent in Barista from the Amit Judge-controlled Turner Morrison in 2004, and his Sterling Group also bought out Tata Coffee's stake later. In 2007, the Sterling Group sold Barista to Lavazza. Barista Lavazza is currently owned by Lavazza. The coffee is supplied by the Indian roaster Fresh and Honest, headquartered in Chennai, which is also owned by Lavazza. As of 2009, the chain has 200 stores in India, with an estimated annual revenue of 200 crores. As of today, Barista exists in over 22 cities, and operates over 140 outlets nationally. In the last 2 years, Barista has opened over 100 outlets in the country and with a new outlet opening nationally every 14 dates, Barista is currently experiencing phenomenal growth...
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...explosion of coffee bars. That is bad news for tea - still the favourite brew for a majority of Indians -which has been losing out to coffee in recent years. India is one of the world's largest exporters of tea and one of its biggest consumers. However, it is coffee drinking which is increasingly becoming a statement of young and upwardly mobile Indians. Moreover, coffee bars, an unheard of concept until a couple of years ago, are suddenly big business. Coffee is slowly but surely substituting tea. There is also rise in the consumption of coffee. The specialty coffee movement has gained much of its momentum through the efforts of companies like Barista, Café Coffee Day and Starbucks. Coffee shops in India were pioneered by Barista coffee house followed by Café Coffee Day and Barista was opened in India in 1999. In India CAFÉ COFFEE DAY and BARISTA are the most popular and well-known cafés. The college crowd rates them as one of the coolest hangouts. These companies sell similar product but their positioning and target audience are very different from each other. These players not only sell coffee and tea but also food and other merchandise items. Despite of serving to different audience, these players compete with themselves. Each player fights for its own share of market. They try to differentiate themselves by the way of product or price...
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...JOB DESCRIPTION ‐ BARISTA Reports to: Café Manager/Assistant Café Manager/Shift Leader Classification: Hourly non‐exempt Position Summary: The Barista is the foundation of the café. The Barista is responsible for honoring each and every customer by providing excellent customer service. He/she is also responsible for educating customers about our premium organic coffees and teas. The Barista is a true professional that fulfills any additional duties the Café Manager, Assistant Manager, or Shift Leader assigns. He/she displays a positive attitude at all times to ensure the return of our customers who are the reason for our business. Essential Responsibilities: A Barista is responsible for the following during his/her shift‐ Customer Service • Greets all customers with a friendly smile. • Honors customers by providing quick, friendly, and personal service. • Initiates dialogue and develops rapport with customers by learning their names, favorite drinks and food items. • Generates customer satisfaction; responds appropriately to customer concerns. • Communicates customer complaints/concerns to manager on duty. • Accurately processes transactions through the POS and counts back change to customers. • Answers the café telephone in a friendly manner using a professional greeting. • Sells and serves baked goods and miscellaneous food items to customers. Product Quality ...
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...EPGP-04 Retail Marketing Course assignment Instructor: Dr. Ranjan Chaudhuri Submitted by a group consisting of: Sr. 1 2 3 4 Name Abdussalam Hossain Khan Ravi Dhingra Sanjay Bhargava Udai Shankar Tripathi Roll Number EPGP-04A-003 EPGP-04A-078 EPGP-04A-083 EPGP-04A-105 Café coffee Day and Barista both are very famous among the young stars and working professionals. The objective of this paper is to study and compare Café Coffee Day and Barista and identify their retail strategy. Purpose of this paper is to compare two prominent Retail shop on a common platform and analyze their working and performance. Café Coffee Day and Barista were chosen because of the convenience of research process as they are well known cafeteria in most of the locality. They are the only two major players in the national coffee café industry, and their customers consider both as interchangeable brands. This is why it is important to study how these brands differentiate themselves through different Retail strategy. Café Coffee Day It was in the golden soil of Chikmagalur that a traditional family owned a few acres of coffee estates, which yielded rich coffee beans. Soon Amalgamated Bean Coffee Trading Company Limited, popularly known as Coffee Day was formed. With a rich coffee growing tradition since 1875 behind it coupled with the opportunity that arose with the deregulation of the coffee board in the early nineties. Coffee Day began exporting coffee to the connoisseurs across...
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...their lack of experience. This benefits Starbucks as their employees settle into their roles extremely quickly and come out of their shells much faster than what they may do otherwise allowing them to get the most out of their employees from very early on as all employees who feel like they are part of the team and accepted by everyone in the team settle in to their new role in their new job much faster than employees who don’t feel like they are part of the team and that not many people in the team like them. Discuss the differences between the types of training that would be most appropriate for developing the effectiveness of a barista and a new store manager at Starbucks One difference between the types of training that would be most appropriate for developing the effectiveness of a barista and a new store manager at Starbucks is that baristas need more interpersonal skills and a greater knowledge of coffee and passion for coffee...
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...BARISTA VS CAFÉ COFFEE DAY – A COMPARATIVE STUDY THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT, NEW DELHI Table of Contents Topic Synopsis Section 1: Introduction - The Coffee Café Industry 1.1 Evolution of Coffee Cafés 1.2 The Coffee Café Industry 1.3 Growth of the Café Industry in India Research Methodology Section 2: Case Study on Barista 2.1 Corporate Profile 2.2 Marketing Mix 2.3 Human Resources Section 3: Case Study on Café Coffee Day 3.1 Corporate Profile 3.2 Marketing Mix 3.3 Human Resources Section 4: Market Survey 4.1 Survey Methodology 4.2 Characteristics of Visit 4.3 Comparative Rating 1 Section 5: Conclusion 5.1 Areas of Excellence 5.2 Areas needing Improvement 5.2 Recommendations & Suggestions Annexure I Primary Questionnaire 1 II Primary Questionnaire 2 Bibliography 2 SYNOPSIS The objective of the thesis is “To compare and study Barista & Café Coffee Day, identify areas of excellence and areas needing improvement; and provide suggestions for such improvement”. The aim of this Thesis is to successfully compare two prominent service sector companies on a common platform, analyze their working and performance, and highlight what they are doing well, while providing suggestions and recommendations for improvement. Barista and Café Coffee Day were chosen because of their identical pattern of functioning and growth. They are the only two major players in the national coffee café industry, and their customers consider both as interchangeable...
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...History Vision, mission and goals Business analysis Introduction about the organization Barista Lavazza is established in Jawalakhel, Lalitpur Nepal in June 20 20013.Frechising policy were made with the Barista Lavazza, India, in order to guarantee the best available quality and to maintain high standards. The café is run according to the standards maintained by the Barista Lavazza in India. Our management-team, constantly reinforce and evaluate these standards. Management Team G.M Achyut Parajuli Asst. G.M Deepa Karmocha H.R Manager Tenzin Samdup Account Manager Nutan Bhusal Duty Manager Sandhya Rai Sales and marketing Subhadra Dhakal History Established in February 2000, Barista Lavazza is noted as a pioneer of Indian café culture. The Barista Lavazza chain of espresso bars delivers a truly Italian coffee experience in warm, friendly and relaxed environments. It aims to provide a comfortable place for people to unwind over interesting conversations and a cup of coffee. The people who fill up Barista Lavazza consist of young adults, who are exposed to global lifestyles and appreciate the authentic flavours and tastes of coffee. Currently there are Barista Lavazza Espresso Bars and Barista Crème Lavazza’s in over 30 cities in India. Besides the Indian sub-continent, Barista Lavazza also has cafes in locations across Sri Lanka, Oman and the UAE. Barista is owned by Lavazza, Italy’s largest coffee company. Created using only the purest raw materials...
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...To be an outstanding barista, the job applicant would need to have good customer service and the ability to make drinks and help customers quickly and efficiently. Being a barista is also much like have sense of humour, make the customer feel comfortable with a smile and treat them with politeness. As a Starbucks barista, you will create the Starbucks experience for the customers by providing legendary customer service with prompt service, quality beverages and products, and maintaining a clean and comfortable store environment. To be a good Barista does not only take being friendly and smiling. There is definitely going to be people coming in wanting their coffee in a certain way, so the barista is required to have interpersonal skills, make smalls talks with the customers, find out their preferences and make them feel special. The ability to work well in a fast paced environment under stress, able to multitask, efficiently problem solve, and can stay calm when you get impolite customers. Meeting time lines, working as a team, strong communication skills, perform under pressure, being able to work independently without a lot of instruction or supervision, being able to communicate with a variety of people are all good skills to have to be a barista. In conclusion, having all this set of personal and employability skills the barista will be able to contribute success for Starbucks, as will make the customer be attracted to come back again and so become a loyal customer for...
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...quality of the environment for customers and employees alike. While the company has endured a financial set back recently their proven commitment to quality and genuine feel good atmosphere along with some other changes will succeed in getting this company back on track and back on top. Job Description with Specifications Our company is currently reevaluating our Barista position in an attempt to remain in top competition with other companies while still providing our benchmark customer service. The position of Barista will now require more in-depth beverage training requirements as well as more intensive customer service training; the new hire must be able to follow food division standards and best practices, follow specific station duties as directed by manager or lead and provide excellent customer service to our customers on a continuous basis. The employee shall also demonstrate their current knowledge of hot, cold coffee stations as well as the food service station without assistance from the manager or another employee. Daily opening and closing inventories will need to be accomplished by each new oncoming Barista as well as currently employed personnel. All personnel are strongly urged to submit any new ideas on how to improve service to our customers. The new responsibilities and specifications include reducing waste, increasing operating employee efficiency, while meeting the Starbucks standard service of freshly prepared foods and beverages. The new training will require...
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...opportunity to gauge market acceptance of La Barista at a reduced business and financial risk. * Utilize acquired market knowledge and presence to establish non-Nestle customers both through Nestle affiliations and through the efforts of 2MBA, Inc's own sales force. * Establish significant high-margin sales. 6.2 Sales Forecasts Based on the market research undertaken, strategies developed and existing customer relationships, the following sales forecasts were developed (in units): Product Details | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Nestle MVU La Barista | 380 | 480 480 | 480 480 | 480 480 | 480 480 | Non-Nestle La Barista | | 320 | 1,520 | 2,720 | 3,920 | Grand Total MVU La Barista | 380 | 480 800 | 480 2,000 | 480 3,200 | 480 4,400 | 6.3 Sales Assumptions Assumptions underlying the development of the sales forecasts are as follows: Year 1 * 100% of MVU production is sold to Nestle in accordance with the amount specified in the contract. This is a cautious market strategy allowing us to gain market acceptance and increase market knowledge. * $120,000 will be spent on developing the relationship with Nestle, acquiring and training a sales force, producing brochures, and seeking out the key decision-makers in food and beverage organizations. Year 2 * Nestle contract continues with increased supply to 480 MVU's and 480 La Barista units * 320 La Barista units will be sold to new customers some...
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...and urban middle class. Thus several players have entered the market and attract customers based on varied brand propositions. Café Coffee Day is a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL). ABCTCL grows coffee in its own estates of 10,000 acres. The company is known for being vertically integrated to cut costs: from owning the plantations, growing the coffee, making the coffee machines to making the furniture for the outlets. It was named "most popular hangout joint amongst youth" at the 3rd Global Youth Marketing Forum in 2011. The Indian Hospitality Excellence Awards also named it "India's most popular coffee joint" in 2011. Barista Lavazza is a chain of espresso bars in India. Established in February 2000[1] under the name Barista, it was taken over by Lavazza in 2007, a world-famous enterprise that...
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...Unfair Union Labor at Starbucks Introduction Starbucks is one of those brand names who do not need an ideal introduction. Rather, it is a brand that explains itself. With more than 21000 retail outlets in more than 65 countries of the world clearly defines the magnitude of its success and achievements. The company has darted into a market with competitors like McDonalds and Dunkin Donuts. Whenever, one wishes to have coffee, it is simply impossible to ignore the position Starbucks hold in delivering coffee to the large masses of the world. Starbucks wishes to achieve these major areas for becoming the part of lives of their customers. Firstly, they focus on quality of the coffee as they consider it to be the key point in determining the picture of Starbucks in minds of the consumers. It should be noted that they provide good quality because they plan to deliver services for longer period of time. Secondly, they believe in product innovation and retail expansion. As previously mentioned, they plan to capture people as well as they want to stay in their hearts for long. History Starbucks first came into being in 1971 by three of the local businessmen in Seattle, Washington, D.C. It was their mission to deliver whole bean coffee to the customers in order to create value of their product. After three years, Howard Schultz visited the restaurant. It was his idea to expand this restaurant into coffee-shop which has grand setup including different types of outlets worldwide. He...
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...ground coffee, tea, and spices. Now, people can enjoy their special concoction of high quality coffees, teas, and pastries from 20,000 different retail stores located in 65 countries (Globalassets.starbucks.com, 2014). Instead of having a server, Starbucks call their employees behind the bar “Baristas”. According to Starbucks.com (2014), “Baristas really are the face of Starbucks. They are an important part of our customer's day, and experts in handcrafting deliciously perfect beverages. Connecting and creating the moments that makes a difference in each person's day” (p. 1). Part of being a barista is the job descriptions and specifications to perform the job which is composed of multiple tasks. One of the responsibility is to take ownership of any task given by management or employee member to maintain and ensure a quality product and customer care and service. This job also requires to provide customer satisfaction by having prompt service, high quality products, clean and inviting environment, and a good ambiance. Also, they need to be knowledgeable of the product and services offered by Starbucks to better assist or answer customer questions and resolve issues. Also, baristas are encouraged to suggest any ideas to facilitate on improving the operations. Any ideas or suggestions adopted by the company will get rewarded. They are expected to become an expert server, coffee maker, and promote a friendly environment to the customers by having great synergy with other...
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...STARBUCKS - 1 - [no notes on this page]I. Job description a. Baristas II. Job specifications a. Duties III. Form of departmentalization STARBUCKS 3 Starbucks Starbucks have been named in the 100 best companies to work for. Starbucks has many job opportunities for people, which require the right job specifications. The employees create uplifting experience for the people who visit the stores and make perfect beverages. Within this paper I will - 2 - [no notes on this page]discuss and answer the four questions asked from the case student in Chapter three about Starbuck’s structure. The job description that I choose to explain is that of a Baristas. As a Baristas, a person will be the face of the company being that they are the first person seen when customers walk in. Delivering great customer service is a key point to this position. A baristas will also provide quality beverages with speedy service. Some of the responsibilities and job functions of a baristas include maintaining a motivated and composed attitude during times where there are high volumes of customers. This also includes following Starbucks policies and procedures, maintaining a clean environment by also following the health and safety guidelines. The job specification for a Baristas would be the job qualification, which would include the special skills, amount of experience required, and the level of education required. A Baristas will also to have the ability to learn fast and work as a...
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