...page]I. Job description a. Baristas II. Job specifications a. Duties III. Form of departmentalization STARBUCKS 3 Starbucks Starbucks have been named in the 100 best companies to work for. Starbucks has many job opportunities for people, which require the right job specifications. The employees create uplifting experience for the people who visit the stores and make perfect beverages. Within this paper I will - 2 - [no notes on this page]discuss and answer the four questions asked from the case student in Chapter three about Starbuck’s structure. The job description that I choose to explain is that of a Baristas. As a Baristas, a person will be the face of the company being that they are the first person seen when customers walk in. Delivering great customer service is a key point to this position. A baristas will also provide quality beverages with speedy service. Some of the responsibilities and job functions of a baristas include maintaining a motivated and composed attitude during times where there are high volumes of customers. This also includes following Starbucks policies and procedures, maintaining a clean environment by also following the health and safety guidelines. The job specification for a Baristas would be the job qualification, which would include the special skills, amount of experience required, and the level of education required. A Baristas will also to have the ability to learn fast and work as a team. With this job, the applicant...
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...alike. While the company has endured a financial set back recently their proven commitment to quality and genuine feel good atmosphere along with some other changes will succeed in getting this company back on track and back on top. Job Description with Specifications Our company is currently reevaluating our Barista position in an attempt to remain in top competition with other companies while still providing our benchmark customer service. The position of Barista will now require more in-depth beverage training requirements as well as more intensive customer service training; the new hire must be able to follow food division standards and best practices, follow specific station duties as directed by manager or lead and provide excellent customer service to our customers on a continuous basis. The employee shall also demonstrate their current knowledge of hot, cold coffee stations as well as the food service station without assistance from the manager or another employee. Daily opening and closing inventories will need to be accomplished by each new oncoming Barista as well as currently employed personnel. All personnel are strongly urged to submit any new ideas on how to improve service to our customers. The new responsibilities and specifications include reducing waste, increasing operating employee efficiency, while meeting the Starbucks standard service of freshly prepared foods and beverages. The new training will require the employee to have a...
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...ground coffee, tea, and spices. Now, people can enjoy their special concoction of high quality coffees, teas, and pastries from 20,000 different retail stores located in 65 countries (Globalassets.starbucks.com, 2014). Instead of having a server, Starbucks call their employees behind the bar “Baristas”. According to Starbucks.com (2014), “Baristas really are the face of Starbucks. They are an important part of our customer's day, and experts in handcrafting deliciously perfect beverages. Connecting and creating the moments that makes a difference in each person's day” (p. 1). Part of being a barista is the job descriptions and specifications to perform the job which is composed of multiple tasks. One of the responsibility is to take ownership of any task given by management or employee member to maintain and ensure a quality product and customer care and service. This job also requires to provide customer satisfaction by having prompt service, high quality products, clean and inviting environment, and a good ambiance. Also, they need to be knowledgeable of the product and services offered by Starbucks to better assist or answer customer questions and resolve issues. Also, baristas are encouraged to suggest any ideas to facilitate on improving the operations. Any ideas or suggestions adopted by the company will get rewarded. They are expected to become an expert server, coffee maker, and promote a friendly environment to the customers by having great synergy with other...
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...located. District managers, around the city, oversee the regional grouping of stores. District managers of Starbucks report directly to Starbucks Corporation. Store manager, at each store acts as a chief. A collection of shift supervisors works under this store manager. These shift supervisors act as managers in absence of store manager. Rest of employees is under the shit supervisors who are named as baristas at Starbucks. Job Description: A key position in the company is the Barista. Starbucks’s have specific criteria in order to be qualifies for the job. A person should be extremely personable and outgoing in order to be qualified for the Barista. Barista set the tone for the store. People are of the primary focus for the Starbucks. This primary focus is also represented by the Starbuck’s relationships with its employees and this relationship then flow to their customers. A priority of Barista is to make the customer’s experience as pleasant as possible, from the welcome as customer enters into store to the serving of great cup of coffee. Job description of Barista at Starbucks includes but not limited to: • Greeting the customers on their arrival at store • Always be attentive of customers and cues and mannerism of other employees • Stay alert to changes and problems with other employees and report to the management earlier about the problems • Keeping the workplace organized and clean • Creating a quality product using special recipes...
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...BARISTA VS CAFÉ COFFEE DAY – A COMPARATIVE STUDY THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT, NEW DELHI Table of Contents Topic Synopsis Section 1: Introduction - The Coffee Café Industry 1.1 Evolution of Coffee Cafés 1.2 The Coffee Café Industry 1.3 Growth of the Café Industry in India Research Methodology Section 2: Case Study on Barista 2.1 Corporate Profile 2.2 Marketing Mix 2.3 Human Resources Section 3: Case Study on Café Coffee Day 3.1 Corporate Profile 3.2 Marketing Mix 3.3 Human Resources Section 4: Market Survey 4.1 Survey Methodology 4.2 Characteristics of Visit 4.3 Comparative Rating 1 Section 5: Conclusion 5.1 Areas of Excellence 5.2 Areas needing Improvement 5.2 Recommendations & Suggestions Annexure I Primary Questionnaire 1 II Primary Questionnaire 2 Bibliography 2 SYNOPSIS The objective of the thesis is “To compare and study Barista & Café Coffee Day, identify areas of excellence and areas needing improvement; and provide suggestions for such improvement”. The aim of this Thesis is to successfully compare two prominent service sector companies on a common platform, analyze their working and performance, and highlight what they are doing well, while providing suggestions and recommendations for improvement. Barista and Café Coffee Day were chosen because of their identical pattern of functioning and growth. They are the only two major players in the national coffee café industry, and their customers consider both as interchangeable...
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...consumers they serve. They have also been able to do so through key business strategies. To succeed, companies must portray a clear message and keep organized through clear job descriptions, the right departmentalization, clear plans to operate in financial difficulty and through the use of the proper organizational strategy. Starbucks message of outstanding customer service is shown through their job descriptions. Typically, they resemble the following: As a barista at Starbucks, you will be responsible for creating the world-class atmosphere our customers have come to expect and enjoy. By providing our customers with an inviting store with clean product displays and knowledge of our products, you will be able to fulfill their desires with a perfectly made beverage or food item while allowing them to escape to a place where everybody knows their name. To ensure this ambience is provided, you will be expected to act in accordance with all Starbucks’ guidelines and company models. In return, you will gain an enjoyable position in a strong, fast-paced company that is not only a great place to work, but also a great place just to be. A barista is more than just being a bartender for coffee; it is a way of life. The job specification, providing the “eligibility requirements or qualifications needed to perform a job” (Reilly, Minnick & Baack, 2011, sec 4.2) includes but is not limited to: • Superior customer service skills with attention to detail • Punctual and reliable team member...
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...Accessibility to Target Market …………………………………………………. * Accessibility to Raw Materials ………………………………………………….. * Accessibility to Utility Service Providers……………………………………….. * Market Analysis…………………………………………………………………. * Market Survey result……………………………………………………………. * Competitors……………………………………………………………………… * Analysis of Competitors…………………………………………………………..CHAPTER II: Technical Aspect * Land area Description …………………………………………………………… * Layout………………………………………………………………………….. * Equipment/Materials …………………………………………………………. * Pricing Method/Recipe Quantification………………………………………. CHAPTER III: Management Aspect * Organizational Chart………………………………………………………….. * Forms of Management…………………………………………………………. * Job Description …………………………………………………………………. * Job Specification………………………………………………………………. * Employee benefit ………………………………………………………………. * Employee Status………………………………………………………………… * Other company Policies and Procedures …………………………………….. * Offenses / Sanctions …………………………………………………………….CHAPTER IV: Socio Economic Aspect * Contribution to the customers...
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...operation country and in turn benefits both the countries. Also land acquisition is an important factor for setting up the store which is influenced by many political factors. Also there are many state and local government norms and legal procedures which need to be satisfied. Economic: India’s GDP and per capita income is on the rise. It clearly depicts the improved and increased purchasing power of the people as disposable income has increased. Also urbanization is expanding which will fuel the economic growth story.There are also issues of concern like inflation and recession which will have an impact on the commodity prices leading to an increase in price which in turn affects the consumer spending power, may lead to slow economic growth, job loss, scarce employment opportunities etc Socio-cultural: The...
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...explosion of coffee bars. That is bad news for tea - still the favourite brew for a majority of Indians -which has been losing out to coffee in recent years. India is one of the world's largest exporters of tea and one of its biggest consumers. However, it is coffee drinking which is increasingly becoming a statement of young and upwardly mobile Indians. Moreover, coffee bars, an unheard of concept until a couple of years ago, are suddenly big business. Coffee is slowly but surely substituting tea. There is also rise in the consumption of coffee. The specialty coffee movement has gained much of its momentum through the efforts of companies like Barista, Café Coffee Day and Starbucks. Coffee shops in India were pioneered by Barista coffee house followed by Café Coffee Day and Barista was opened in India in 1999. In India CAFÉ COFFEE DAY and BARISTA are the most popular and well-known cafés. The college crowd rates them as one of the coolest hangouts. These companies sell similar product but their positioning and target audience are very different from each other. These players not only sell coffee and tea but also food and other merchandise items. Despite of serving to different audience, these players compete with themselves. Each player fights for its own share of market. They try to differentiate themselves by the way of product or price...
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...Study of Quick Service Restaurants in India Once an introvert, domestic home driven Indian population is now opening up to a culture of eating out. India is a young country with almost 60 percent of people in the age window of 18- 35 years which are also the most spending years, hence QSR. The first foreign Quick Service restaurant and casual dining entered Indian Market around 20 years ago. Although Quick Service Restaurants contributes to only 2-3% to India’s GDP, the market is worth INR 247,680 crore (USD 48 billion) and is expected to grow to INR 408,040 crore (USD 78 billion) by 2018. It comprises of food services that are organized such as full service casual and fine dining restaurants, hotels, bars and lounges, cafes and frozen dessert formats as well as unorganized sector such as Dhabas, street stalls, roadside vendors, food charts etc. The concept of QSR has gained prominence in India because of the affordable, competitive pricing and convenient quick service to the ever growing population. QSRs face few challenges in terms of Health and hygiene, beating local competition, monitoring multiple outlets in various cities, holding on to the customers as QSR customers are easy to sell to but also easy to lose, maintaining quality service, localization of menu and building a cost effective supply chain. Foreign QSRs have more 63% of the market shares but there are many Indian chains such as Haldiram’s, Faasos, Goli Vada Pav etc. that are flourishing in the market that is...
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...becoming common. Much of Starbuck’s reputation today comes with it bringing about this coffee culture. It is however cannot be denied that execution is vital and a mere idea is not sufficient. The achievement of any company depends largely on the employee selection and management, the segmentation within the company, the power distribution in the hierarchy, and the organization structure or framework of the company. (Reilly, Minnick, & Baack, 2011). The customers coming to Starbucks do not just want to have a drink of coffee. They are in there for the experience and the company that they can share with their peers. Once I moved out from my small rural town when I joined the Air force, my visits to Starbucks have been for the same reason. The job profiling and employees at Starbucks are largely responsible for the creation of this cultural experience. The thought of Starbucks brings to my mind the amiable employees who would greet and serve me with my orders. I can also vision the dimly lit couches and rich aroma from the roasted coffee beans at Starbucks. To keep up with the tradition of excellent customer service, Starbucks must continue to recruit individuals...
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...Premiumisation of products to Differentiate and increase prices to influence the average spend per visit; along with NPD and creating new channels to new markets, i.e. PRC. Specialists add value through their expertise and dramatic show of Barista skills. Brand Loyalty is low, with consumers under pressure due to static wages/rising prices. To offset, retailers offer miniatures/vending, improved convenience and create new occasions to visit stores. Fig 2. Porter’s Generic Strategies (1980) – Strategies to increase marketshare (outlet expansion) & loyalty Differentiation * | Premiumisation of products/services to differentiate & charge higher prices - Increasing spend per visit by consumer-driven N.P.D | Focus | A niche market strategy is not suitable; focus is on mass market & intense penetration with diversification of products/services | Cost Leadership | Low prices is not congruent to the Brand Values of Starbuck’s - Premium price for high quality products & customer service/experience | Fig 3. Porter’s 5 Forces - Market Attractiveness – 60% of consumers have not altered coffee habits in recession Competitive Rivalry Mature & Fierce * Branded coffee shops focus on premiumisation & quality of services - Barista expertise to emphasise their ‘added value’ * Independents have flexibility and are as present as Branded * Market dominated by a Large Global companies: Starbucks, Costa, Caffe Nero, Caffe Ritazza and a large number of independents...
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...Case 29 Starbucks’ Global Quest in 2006: Is the Best Yet to Come? Arthur A. Thompson The University of Alabama Amit J. Shah Frostburg State University Thomas F. Hawk Frostburg State University n early 2006, Howard Schultz, Starbucks’ founder, chairman of the board, and global strategist, could look with satisfaction on the company’s phenomenal growth and market success. Since 1987, Starbucks had transformed itself from a modest nine-store operation in the Pacific Northwest into a powerhouse multinational enterprise with 10,241 store locations, including some 2,900 stores in 30 foreign countries (see Exhibit 1). During Starbucks’ early years when coffee was a 50-cent morning habit at local diners and fast-food establishments, skeptics had ridiculed the notion of $3 coffee as a yuppie fad. But the popularity of Starbucks’ Italianstyle coffees, espresso beverages, teas, pastries, and confections had made Starbucks one of the great retailing stories of recent history and the world’s biggest specialty coffee chain. In 2003, Starbucks made the Fortune 500, prompting Schultz to remark, “It would be arrogant to sit here and say that 10 years ago we thought we would be on the Fortune 500. But we dreamed from day one and we dreamed big.”1 Having positioned Starbucks as the dominant retailer, roaster, and brand of specialty coffees and coffee drinks in North America and spawned the creation of the specialty coffee industry, management’s long-term objective was now to establish...
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...Australasian Marketing Journal 18 (2010) 41–47 Contents lists available at ScienceDirect Australasian Marketing Journal journal homepage: www.elsevier.com/locate/amj How the local competition defeated a global brand: The case of Starbucks Paul G. Patterson *, Jane Scott, Mark D. Uncles School of Marketing, Australian School of Business, University of NSW, Sydney, NSW 2052, Australia a r t i c l e i n f o a b s t r a c t The astounding growth and expansion of Starbucks is outlined, both on a global scale and within Australia. The focus then shifts to the abrupt closure of three-quarters of the Australian stores in mid 2008. Several reasons for these closures are described and examined, including that: Starbucks overestimated their points of differentiation and the perceived value of their supplementary services; their service standards declined; they ignored some golden rules of international marketing; they expanded too quickly and forced themselves upon an unwilling public; they entered late into a highly competitive market; they failed to communicate the brand; and their business model was unsustainable. Key lessons that may go beyond the specifics of the Starbucks case are the importance of: undertaking market research and taking note of it; thinking globally but acting locally; establishing a differential advantage and then striving to sustain it; not losing sight of what makes a brand successful in the first place; and the necessity of having a sustainable...
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...Introduction Human resource management is a field that is concerned with issues that relate to employees. The employees are the main resource for the company as they determine the success or failure of the company. The needs and expectations of these employees should be taken with a lot of concerns in the long run. Human resource management is a process of managing people in the best way so that they can contribute towards attaining the goals of the company. This is meant to manage people in the best way possible and also award them well with an aim of motivating them to be more productive. Task 1 Some people claim that there no differences between personnel management and human resource management. Both of them are important management sectors that work together for the growth of the organization, by managing and serving their employees. It was found that, nowadays, HRM has a broader scope than personnel management. Personnel management involves planning for a short time period while human resource management is concerned with long term planning. 1. Personnel management deals with employees, their payroll and employment laws. On the other hand, Human Resources Management deals with the management of the work force, and contributes to an organization’s success. 2. HRM basically deals with developing personnel management skills. It is Human Resources Management that develops a team of employees for an organization. 3. While Personnel management is external for the locus of...
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