...Coffee Shop | Feasibility Study Report | Anas Mamoun Kouki (13) - 50645450 Hamad Saleh Al-Qadhi (09) - 99073339 Hussein Fouad Nassrallah (10) - 97983183 | | | | Small Business 428 | | Executive Summery The coffee shop is a simple familiar idea where you can enjoy your time with a nice and unique taste of coffee from the marvelous farms in Colombia in South America. The shop is a cozy relaxing place where people will differentiate the kind of high quality of coffee beans. Coffee shop business is so familiar everywhere and specially the Kuwaiti market and our project will be as one of these shops. The Project will be different from what is available in the market due to the unique type of coffee that will be supplied from the franchiser. The franchiser will supply us with the inventory the whole year period. The cafe will have a menu similar to what is available in the competitors' menus, hot and cold drinks. Also, the cafe will offer some desserts like cup cakes, muffins, cookies, etc and some light food like sandwiches and salads that are suitable for snack. Starting the project, we surveyed 180 people from both genders and different occupations. The survey was held using a questionnaire consists of 17 questions. Our respondents were mainly university students and employees. We mainly focused our questions on how much people are willing to pay and visit the shop and what is their favorite coffee shop they used...
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...The primary strength of the Hot Tea and Coffee is it is a locally established business. The consumers are local neighbors, military, along with the people that support the base and the students going to college. We can get to know them while greeting them as they visit the establishment and cater to their needs. The people have to be more than a number to the business. We can respond to the customer because we offer samples to see which products will generate more revenue. The staff will have continual training on tea and coffee to be able to recommend drinks based on the wants of the handling sales with strong knowledge of current products. Our decor will be relaxed but professional and represents the area. The low start-up costs and high profitability make the shop a good. The location that has easy access and plenty of parking. The primary problem in competition is from major brands. People tend to go with a known before they take a chance on a new product. We will have to make the business unique enough to overcome the desire to go with the flow. The other problem is there are other local shops that we have to compete against that also tout the same. The hardest thing is to make sure that one's ego does not make the shop a has been by forgetting what made it a success. The last would be the unknown economy and the recession possibility. The worst weakness would be not having a dependable source for the quality coffee and tea, the uses www.coffeebean.com to order online...
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...Coffee Shop Business Kaplan University Coffee Shop Business Target Market The coffee shop will cater for individuals that want to get their daily cup of great-tasting coffee in a relaxing environment. There is considerable population growth in the region where the coffee shop will be situated because residential development continues and commercial development has started. The master planned community attracts a high socioeconomic demographic having high employment, as well as higher than average per capita income. The coffee shop consumers will attract the passing shoppers, students, office workers, and shopping center personnel that enjoy finely roasted and brewed coffee types such as cappuccino and Americano (take-away, or dine-in). Take-away beverages will be charmingly packaged and given the same precedence to dine-in services. The major target market for the coffee shop will be families, and young singles who are willing to spend their money on the coffee beverage. The coffee shop will deliver an effortless opportunity for a young family to enjoy a cup of coffee by offering a range of coffee products that will suit all ages including children that accompany their parents. The take-away will as well add an appeal to this group and the segments made-up largely of singles between the ages of 18-45 who shop or work within the shopping center zone. This group tends to have moderate incomes with lofty flexible spending. The other target group will be campus students that...
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...Marketing Research PROJECT PROPOSAL FEASIBILITY OF OPENING A CAFÉ COFFEE DAY (CCD) IN KUNNAMANGALAM, CALICUT Akshay Jadhao, Indian Institute of Management, Kozhikode Note: This is “Just a Project Proposal and Methodology document” (NOT a research paper). Actual research is being conducted at Indian Institute of Management (IIM), Kozhikode by the author on this project and original research paper will be available soon. The sole purpose of this document is to help students and researchers who are interested in marketing research, especially in Indian coffee market. 1 PROJECT PROPOSAL RESEARCH QUESTION: To check the feasibility of opening a Café Coffee Day (CCD) in Kunnamangalam, Calicut, Kerala (India) INTRODUCTION As per the research done by KPMG (KPMG Report on Consumer Market, 2005) on the consumer markets in India, greatest potential for growth opportunity in the organized retail sector is in the food and beverage sector. It’s projected that food and beverage retailing will grow at 9.2 percent over the next five years against a total GDP growth rate of around 7 percent. An important factor to be considered is the changing pattern of spending by the Indian consumer. There is growth in the disposable incomes and as a result the markets are changing fast and are leading to more urbanization kind of lifestyles. India as a market is more relevant because of the demographic advantage it has over other economies. As a result here young working...
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...Nespresso coffee shop Salalah Name: __________________________ ID: ______________________________ Table of Contents Executive summary 2 Company Summary 3 Product/ Services Summary 5 Strategies – Marketing & Sales 7 Management Summary 8 Organizational Chart 9 Financial Statements 10 Balance sheet 12 Feasibility Business Idea and its suitability to Oman 12 Conclusion 13 Executive summary Nespresso coffee shop is a coffee shop that is located in Salalah exactly in the Alsaada north . That is a complete list of moderately priced "comfort" food influenced by Arab cooking traditions but on the basis of time-honored recipes from around the world. Section of the cafe and Nespresso coffee shop features a cafe with candy bar, and magazines, and space for live performers. This shop is basically the franchise that was introduced by the Nespresso the international brand of Coffee. This Coffee shop was not till now available in Salalah Oman. So, the opening of Salalah branch will provide a unique taste of coffee of an international brand. This business plan offers financial institutions an opportunity to review our vision and strategic focus. It also provides a step-by-step plan for the business start-up, establishing favorable sales numbers, gross margin, and profitability. This plan includes chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan. Company Summary The "Nespresso...
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...Marketing Research PROJECT PROPOSAL FEASIBILITY OF OPENING A CAFÉ COFFEE DAY (CCD) IN KUNNAMANGALAM, CALICUT Akshay Jadhao, Indian Institute of Management, Kozhikode Note: This is “Just a Project Proposal and Methodology document” (NOT a research paper). Actual research is being conducted at Indian Institute of Management (IIM), Kozhikode by the author on this project and original research paper will be available soon. The sole purpose of this document is to help students and researchers who are interested in marketing research, especially in Indian coffee market. 1 PROJECT PROPOSAL RESEARCH QUESTION: To check the feasibility of opening a Café Coffee Day (CCD) in Kunnamangalam, Calicut, Kerala (India) INTRODUCTION As per the research done by KPMG (KPMG Report on Consumer Market, 2005) on the consumer markets in India, greatest potential for growth opportunity in the organized retail sector is in the food and beverage sector. It’s projected that food and beverage retailing will grow at 9.2 percent over the next five years against a total GDP growth rate of around 7 percent. An important factor to be considered is the changing pattern of spending by the Indian consumer. There is growth in the disposable incomes and as a result the markets are changing fast and are leading to more urbanization kind of lifestyles. India as a market is more relevant because of the demographic advantage it has over other economies. As a result here young working populations drive personal...
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...benefit from offering Wi-Fi in its shop? Brad Pitts insisted I conduct research on the pro's and cons of Wi-Fi in the shop. Comparing the length of how long other coffee cafes have been in business and determining where they went wrong, and being able to provide quality customer service, warm inviting ambiance, and comparable menu offerings. Problem ← Large chains with financial stability ← Established coffee houses with Wi-Fi offerings. ← Emerging local competitors. Background The Manager of Bread and Biscuit, Brad Pitts, insisted I set up Wi-Fi in the Dalton, MA shop, as-soon-as possible. As a first step to implementing Wi-Fi, this report compares the pros and cons of Wi-Fi for the shop in reference to other cafes’ in the area. Dalton is nestled in the heart of the Berkshires and many tourists visit this are in the summer and fall. Summer is peak season due to the presence, Tanglewood, MassMoCA, Norman Rockwell Museum, The Clark Art Museum, and Jacobs Pillow. The Berkshires draws visitors from all over New England, New York City, New Jersey, and Long Island. In the fall the same visitors return to catch a glimpse of our fall foliage. Bread and Biscuit’s goal is to create a warm inviting ambiance with coffee, baked goods, and a few “Berkshires” memorabilia. It is a place to gather with friends or family, relax and unwind while sitting in the heart of the Berkshires sipping on your favorite coffee and nibbling on your favorite treat...
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... The Java Hut Coffee Cafe' With the proposed idea of opening a Coffee Cafe’ the appropriate research design would be the quantitative research design. The first step to take in this process is to introduce a business plan to the group. The group has decided to research several areas before making any further decisions. The predicament facing a business startup for a coffee shop is finding an appropriate location, revenue for funding, development of a profitable product line, training and marketing strategies for our desire target group. The goal established at this point will be to get a feel for the local market and then plan, analyze, and disseminate the relevant data that is found through the research process. A second and most important goal will be to evaluate and determine the projected return on investment (ROI). This will depend on several variables from choosing the right employees, products, and even economic feasibility of the area in which the shop is opened. Local vendors available to stock the shop’s supplies will need to be contacted and interviewed for maximizing profits and efficiency. The group will use selected strategies in its research process, gathering data, one sampling at a time, to build the information base that is needed to continue with the research design. Location is the first topic of discussion. The significance of choosing a location can be critical. Certainly, a shop next to or across the street from a...
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...Coffee Shop | Feasibility Study Report | Anas Mamoun Kouki (13) - 50645450 Hamad Saleh Al-Qadhi (09) - 99073339 Hussein Fouad Nassrallah (10) - 97983183 | | | | Small Business 428 | | Executive Summery The coffee shop is a simple familiar idea where you can enjoy your time with a nice and unique taste of coffee from the marvelous farms in Colombia in South America. The shop is a cozy relaxing place where people will differentiate the kind of high quality of coffee beans. Coffee shop business is so familiar everywhere and specially the Kuwaiti market and our project will be as one of these shops. The Project will be different from what is available in the market due to the unique type of coffee that will be supplied from the franchiser. The franchiser will supply us with the inventory the whole year period. The cafe will have a menu similar to what is available in the competitors' menus, hot and cold drinks. Also, the cafe will offer some desserts like cup cakes, muffins, cookies, etc and some light food like sandwiches and salads that are suitable for snack. Starting the project, we surveyed 180 people from both genders and different occupations. The survey was held using a questionnaire consists of 17 questions. Our respondents were mainly university students and employees. We mainly focused our questions on how much people are willing to pay and visit the shop and what is their favorite coffee shop they used...
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...is to give an overview for constructing bookstore and Restaurant coffee shop that they are suitable for community. The report will look at various dimensions and stages by Construction Company in order to submit a good proposal to coffee Pty. Ltd. in the future. Constraint The construction company has to build Bookstore, Reading- coffee space , Wine bar and Restaurant –kitchen on the total usable area of m2 within the cost, schedule and quality. Action Plan: First stage * Inspect the building in order to have a big picture of what the construction site is look like. * Organize a team * Design the new layout of building according to the requirement. * Estimate the cost of the construction. * Submit the proposal to coffee Pty. Ltd * Approval of the project. Second Stage (after get the contract) Initiation of the project * Obtaining the agreement (signing the contract) * Define initial scope, financial resources, timeframe, target * Negotiate internal and External stake holders Planning for the project * Establish the total scope, define and refine objectives * Develop the project management plan * Develop the project documents that will be used to carry out the project. * Activity list: 1. Proposal writing 2. Selecting team members and group leader. 3. Collecting required information. 4. Conducting feasibility analysis. 5. Outlining customer requirements. 6. Develop...
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...early success in the Philippines? How can Highland Coffee be incorporated to contribute to this success? II. Objectives Through this case analysis, the researcher aims to: * Identify the strengths and weaknesses of the brands and also its possible opportunities and threats; * Examine Go Nuts Donuts’ and Highland Coffee’s target market and its environment * Identify the needs of the target market and the brand’s growth potential * Formulate a strategic plan that will strengthen the brand’s market share; and * Offer recommendations that will help improve Go Nuts Donuts’ and Highland Coffee’s position in the market. III. SEGMENT, TARGET, POSITION Segment Go Nuts Donuts and Highland Coffee plans to keep to the broad B market. This market composes a good portion of the population that has had the opportunity to taste high-end donuts and coffee, but without the financial means to consistently avail of them on a day-to-day basis. Target Go Nuts Donuts and Highland Coffee were made to be affordable food items because most of its customers are price sensitive. Go Nuts Donuts are made in a similar style as those from its competitor, Krispy Kreme, but are less sweet, but larger and last a longer period. Highland Coffee is made from the best robusta coffee from Vietnam; it is at least P10 cheaper than rivals. Clearly, the two food products seek to cater to groups who want quality donuts and coffee that rival those of high-end brands,...
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...COVER PAGE Course Code: BUSM 4092 Course Name: Applied Entrepreneurship Location where you study: Saigon South Campus Title of Assignment: Group Assignment File(s) submitted 1 Student name: Hoang Bao Chau s3298283 Vu Ngoc Thuy Bui Thai Han Pho Ai Hong s3324477 s3343702 s3296816 Learning Facilitator in charge: Mr Phillip Dowler G4 Assignment due date: Jan 04 2013 Date of submission: Jan 04 2013 Number of pages including this one: 30 Word Count: 20 pages for the main content, 10 pages for Appendix and Table of Content Lecturer: Mr Phillip Dowler Team: Unity Hoang Bao Chau Vu Ngoc Thuy Bui Thai Han Pho Ai Hong s3298283 s3324477 s3343702 s3296816 Group 4 - Semester C 2012 RMIT University | Applied Entrepreneurship | Feasibility Report 1 Table of Contents Executive Summary ............................................................................................................................. 3 A. I. II. III. B. I. II. 1. 2. III. 1. 2. IV. V. VI. 1. 2. VII. C. I. II. III. IV. V. VI. D. I. II. III. Business Idea ............................................................................................................................... 4 Opportunity: ............................................................................................................................. 4 Product and Service: .............................................................................................................. 4 Description of entrepreneur or team ......
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...MAUREEN JESSAN M. DARJanuary 14,2014 Tuesday/8-11am SWOT ANALYSIS OF HONDA COMPANY Strengths• High and powerful research and development R & D• Innovation• Best market share leadership• Strong and powerful brand equity• Different and unique products• One major strength is the revolutionary engine technology with the help of the which Honda is Gaining success day by day• Popularity is termed as one of the best strength of the which results in betterment for the companyWeaknesses• Cost structure of the Honda is high as compare to other automobile manufacturers• Apart from Nissan and Toyota, Honda requires privileged purchase deposit• Honda focus more on international deposits as compare to domestic deposits• Civic model is Consider as one of the major weakness for the Honda Company• Honda products are termed as inoffensive in terms of style and design• Prices for non-luxury vehicles are far high as compare to other manufacturers• In truck line, the Honda Company is not offering strong products and proposalsOpportunities• Honda has the best opportunity to use its R & D in producing cars According to the needs and demands of Their customer. This is only possible Because of the increase is in demand for less pollution cars.• Emerging markets is one of the best opportunity for this company• Various models there are the which caters the lower segment• Fuel efficiency is now a days termed as one of the best opportunity the which cans results in the best productivity for...
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...JUST US COFFEE — Document Transcript 1. MG 511 StrategicMarketingCase Study:Marketing Planning at‘Just Us! Cafes’Lecturer: Ms. xDate: 20th Dec. 2010Name: Seánpaul WalshStudent No: X 2. Contents:1.0 External Analysis 3 1.1 Competitor Analysis 3 1.2 Specific Competitor: Kicking Horse Strategy 4 1.3 PEST 4 1.4 Porter’s 5 Forces 42.0 Internal Analysis 5 2.1 Value Chain Analysis 5 2.2 BCG Matrix 5 2.3 Revenue Analysis 6 2.4 Geographic Concentration 63.0 SWOT Analysis 74.0 Key Issues 75.0 Strategic Alternative (A) 76.0 Strategic Alternative (B) 87.0 Strategic Alternative (C) 98.0 Bibliography -9.0 Appendices - 2|P a ge 3. 1.0 External Analysis In order to develop effective strategies Just Us Café’s are required to examine the external environment in which they operate. I have carried out the following analyses: Competitor Analysis Pest Analysis Specific Competitor: Kicking Porter’s 5 Forces Horse 1.1 Competitor AnalysisCompetitor Channels Locations No. ShopsKicking Horse Coffee Shops, Gourmet West Coast, Canada N/A Stores, Restaurants Quebec & OntarioKraft Foods Stores, Universities United States MainstreamP&G Millstone Mainstream Canada & United States MainstreamNestle Mainstream Canada & United States MainstreamLowblaws Private Label Loblaws Stores Canada MainstreamJust Us! Coffee Shops, Universities, Nova Scotia, Quebec & 4 Coffee Shops & On The Gourmet Stores, Ontario Shelf SupermarketsTrident Bookseller & Cafe Coffee Shop Halifax, Nova Scotia 1Java Factory Coffee Shop...
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...serve as a starting point for a potential coffee shop at Kelana Jaya, Petaling Jaya. While the plan provides an extensive look into the feasibility studies of such an endeavour, we recognize that further research may be required before undertaking this business. We have provided all the financials including the balance sheet, income statement and cash flow statements. However, our research shows that the starting and sustaining of a coffee shop in the KJ area is viable, given the incredible demand for a community-oriented coffee destination. Asbek Coffee House is committed to providing quality coffee and related products in a relaxing community-based atmosphere. The shop will serve assorted drinks and baked goods in an environment conducive to business meetings and casual rendezvous alike. By serving a narrow product line, Asbek Coffee House will minimize the start-up and operating costs required and increase the likelihood of survival and sustainability. With a community focus, Asbek Coffee House will attract and retain consumers from the KJ who seek a gathering place in addition to quality coffee. 1.2 COMPANY SUMMARY Asbek Coffee House is a coffee shop that provides the KJ area coffee and food, a tranquil environment, and a step toward new development in the community. With the area in desperate need of new development, Asbek Coffee House was created with the intent to create a place for the KJ community to gather and enjoy coffee. In order to start the business, seeking...
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