team, and use your collective ideas and knowledge of Enterprise Rent-A-Car to create a 10-minute presentation addressing the key issues. Your classmates and tutor will provide helpful feedback and suggestions CASE STUDY Measuring & Managing Customer Satisfaction Synopsis This case presents an overview of the customer-focused strategy that has catapulted Enterprise Rent-A-Car into position as the largest rent-a-car company in the industry. As of 2005, when the case is set, Enterprise
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Enterprise Car Share: Creating the Perfect Application Michael Pica, Nehemiah Torres, Manon Jokaleu Boston University Abstract This paper will focus on, discuss and break down the Enterprise Car Share program in terms of the history and evolution of the car share program, the website infrastructure and security components, the marketing and advertising, the relationship with social media, and how the Enterprise Car Share Application will position them competitively in the current as well as
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Marketing Case Write-Up Company ZipCar provides a low-cost alternative to car ownership, traditional car rental services and other vehicle leasing programs. ZipCar operates a subscription based model. Members are required to pay annual fees that would in affect grant them the right to reserve a car at a pre-specified time. ZipCar is headquartered in Boston and commenced operations in 1999; by 2005 it became the largest active car-sharing company in the United States with over 30,000 registered customers1
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1) Evaluate Zipcar based on benefit-oriented positioning. Zipcar has taken a unique approach to their benefit orientation with customers. The background behind Zipcar is that the company offers rental cars to everyday people. These rental cars accommodate the customers by eliminating the costs of car payments and paying for gas. Ultimately, Zipcar eliminates much travel time and strives to streamline transportation in highly dense areas such as New York, Boston, San Francisco, Los Angeles, etc
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Zipcar is a self-service car company that was founded in 1999. It has operations in the New York City metro area, Boston and Washington, D.C. The company boasts more than 10,000 members and 250 cars. The company represents a great opportunity and fills a real need between rental car service and taxi service. Zipcar’s target market is focused on dense urban residential areas, where millions of people that do not own a car, as they are put off by congested, accident-prone infrastructure, sky-high
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leisure customers through company-owned and franchised facilities. The company's rental facilities are mostly located in popular airport locations across the globe. In the car rental industry, price and service are the dominating factors that determine where the customers go. "The US car rental industry has been predominantly held by 4 major players such as Enterprise-Rent-A-Car which also operates the National Car Rental and Alamo brands, Hertz Global Holdings, Avis Budget Group and Dollar Thrifty
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particular interests are to drive Zipcar forward giving it strategic growth. They also aim maintain the business model and operations while maintaining focus on customer experience in order to expand business operations and sustain their advantage in the car rental market. Zipcar’s external claimants are all other individuals and groups affected by the company's actions. These are the individuals living in the metropolitan areas, college students and other members at universities, private businesses and
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things operate more efficiently, and to continue to delve into new entertainment mediums as they pop up. ICP 3 (Zipcar) 1. Zipcar looked at what other car rental agencies did and tried to do it better. They empowered their customers through transparency and competitive pricing. Due to this, they were able to penetrate the car rental industry successfully as a substitute and a new entrant using the bargaining power of buyers and other suppliers to their advantage. 2. It helped Zipcar monitor
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and difficult for other companies to emulate. Rental car companies such as Avis, Budget and Enterprise would be unable to switch to Zipcar’s model due to their old existing traditional infrastructure. Zipcar’s model provides multiple benefits to the customers, such as pay per hour, paperless renting process etc. Zipcar also has good business strategy. For example, Zipcar is targeting college students as their new customer base, a population that car rental companies have largely ignored because of liability
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1. How has Enterprise Rent-A-Car (ERAC) defined its service differently than that of the typical national car rental company? Basically, ERAC focuses on customers’ convenience. In order to support their convenience, ERAC has established a lot of its branches over the regions, which makes the company offer rental service within 15 minutes. In addition, it provides customers shuttle service to bring them at their homes, offices, or repair shops without fee. So, customers can easily use its service
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