How does a service company stay ahead of competition in meeting customer expectations? All else being equal, a company’s goal is to meet customer expectations better than its competitors can. Given the fact that adequate service expectations change rapidly in a turbulent environment, how can a company ensure that it stays ahead of competition? The adequate service level reflects the minimum performance level expected by customers after they consider a variety of personal and external factors
Words: 1310 - Pages: 6
Stored procedures Stored procedures can help improve application performance and reduce database access traffic. All database access must go across the network, which, in some cases, can result in poor performance. For each SQL statement, a database manager application must initiate a separate communication with DB2. To improve application performance, you can create stored procedures that run on your database server. A client application can then simply call the stored procedures to obtain results
Words: 2097 - Pages: 9
Hoverboard’s Marketing Plan. There are a multitude of channels that can be chosen for the product to go into the hands of the user, but we must know them before deciding which way to go. We summarized the three traditional distribution channels: the long one, in which the manufacturer sells to wholesaler, retailer and the latter to final customers; the medium, in which manufacturer, retailer and customer involved; and the short and direct channel, which sells directly to consumers. In practice, the
Words: 1107 - Pages: 5
Marketing Channel Strategy This page intentionally left blank Eighth Edition Marketing Channel Strategy Robert W. Palmatier University of Washington’s Foster School of Business Louis W. Stern Northwestern University’s Kellogg School of Management Adel I. El-Ansary University of North Florida’s Coggin College of Business Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico
Words: 236095 - Pages: 945
Sciences and Urban Research, Free University of Berlin, Malteserstr. 74-100, 12249 Berlin, Germany Accepted 24 June 2002 Abstract The paper considers the significance of electronic commerce (e-commerce) for freight transport, logistics and physical distribution, regarding both business to business and business to consumer commerce. The possible implications of e-commerce are analysed in the broader context of structural change, going beyond narrow assessments that overstate the significance of e-commerce
Words: 14030 - Pages: 57
Sciences and Urban Research, Free University of Berlin, Malteserstr. 74-100, 12249 Berlin, Germany Accepted 24 June 2002 Abstract The paper considers the significance of electronic commerce (e-commerce) for freight transport, logistics and physical distribution, regarding both business to business and business to consumer commerce. The possible implications of e-commerce are analysed in the broader context of structural change, going beyond narrow assessments that overstate the significance of e-commerce
Words: 276 - Pages: 2
1 De distributie in de overnachtingssector 1.1 Verklaring van verschillende begrippen Hieronder vindt u een woordenlijst waarin specifieke vaktermen duidelijk en gestructureerd worden uitgelegd: * Distributiekanaal: een medium dat gebruikt wordt om een product of dienst beschikbaar te stellen voor de consument. * Corporate rate: prijzen (rates) voor een hotelkamer die enkel voor bedrijven van toepassing zijn, er kan onderscheid gemaakt worden tussen drie soorten corporate rates. Standard
Words: 2238 - Pages: 9
Assignment #3 Pricing Strategy and Channel Distribution Marketing Management – MKT 500 February 15, 2012 Pricing Strategy and Channel Distribution Determine and discuss a pricing strategy (Skimming and Penetration). One of the four major elements of the marketing mix is price. Pricing is very important strategic element. The pricing strategies impinge on featuring products, channel decisions, and promotions. This strategy helps marketers set prices. (Pride, Hughes, & Kapoor
Words: 1302 - Pages: 6
Vertical marketing This relatively recent development integrates the channel with the original supplier - producer, wholesalers and retailers working in one unified system. This may arise becauseone member of the chain owns the other elements (often called `corporate systemsintegration'); a supplier owning its own retail outlets, this being 'forward' integration. It is perhaps more likely that a retailer will own its own suppliers, this being 'backward'integration. (For example, MFI, the furniture
Words: 1471 - Pages: 6
Within the Distribution category, the business is categorized as OE or Retail, based on whether the customer is serviced directly, or through the Retail / Distribution network. In OE, there are sub-segments like OEM distribution, and in Retail sub-segments like GC/GP retail distribution, CR retail distribution, and geographic segmentation. In OEM distribution, the customers specify the grade of steel that they require and the company takes responsibility to supply them the same grade of steel in
Words: 885 - Pages: 4
