The speaker breaks down the audience characteristics and what demographics make up the analysis. This would include professional and nonprofessional. The speaker must also consider what channel of communication to use at the presentation to ensure meeting the expectations of the audience. This channel can be formal or informal. Formal communication is organized and managed. The information is shared with relevant people within the organization. Informal communication is used within the
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Marketing channels | 81,105, 117, 93, 69 | | [Type the author name] | 9/21/2010 | Marketing channel: A set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user Channel level: A layers of intermediaries that the perform some work in bringing the product and its ownership closer to the final buyer. Channel conflict: Disagreement among marketing channel members. Vertical marketing system :A distribution channel
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companies, which make access to distribution channels difficult. What distribution strategy would you advise the company to pursue? Why? Suppose, you are the marketing manager of a food products company that is considering entering the Indian market. The retail system in India tends to be very fragmented. Also, retailers and wholesalers tend to have long-term ties with Indian food companies, which make access to distribution channels difficult. What distribution strategy would you advise the company
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SAMPLE growth process toolkit Distribution Channel Optimization Accelerating Growth through Unbiased and Ongoing Partner Evaluation, Selection, and Management SAMPLE INTRODUCTION Growth through Distribution Channel Optimization A recent study determined that high-performance businesses (i.e., the 10 percent that outpace competitors regardless of economic conditions) “excel in the development of meaningful customer insights and practical ways to put those insights into action.” 1 They
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2/20/12 Business Concept By: S. Arbaaz Mehdi BUSN 495 Norbert Golembiewski Business: Unitus Entertainment Type of Business: Event Management Company Who is the customer? Our customers are anyone and everyone who is a fan of music, who would love to listen and see the performances of live music artists. In addition; they are also individuals, private firms, and corporate companies that need service in dynamic media presentations and unforgettable events. We offer a unique opportunity to
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Page Introduction 4 Abstract 4 Distribution Channel 5-6 Distribution Strategies 7-8 Conclusion 9 Bibliography
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the past ten to fifteen years, Cisco has changed its marketing channel strategy majorly. While in the past Cisco was only focused on the volume of their business, they reconfigured their strategy to focus in on the value of business. Previously business was transferred through Cisco’s partners and retailers, who worked with customers to make deals and fill orders. Under their newer value-based strategy, their VARs, or value-added channel resellers, work directly with customers to ensure they are receiving
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of distribution channels also plays a critical role while targeting these segments. Estimates (15-month period): Revenue: 6,500,00 peso => 2,600,000(compacts) & 3,900,000 (refills) [1:1.5 ratio] Price: 39.95(compact) vs 24.95(refills) Expected purchases : 2.6M/39.95 = 65,081(compacts) & 3.9/24.95= 156,312(refills) Potential Marketing Strategies Option 1(given in case): Toiletry product - Value Pricing - AB & C class urban females, 16-25 years old - Distribution channel- Supermarkets
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7-S – with acquisition info Issue | Cause of Issue | Suggested Resolution | StrategyMisalignment and different relative importance of key stakeholder goals and expectationsNo commonly understood strategy for the Hydrate business post acquisition | ABL is a listed company focus is on creating shareholder value and it intends to extend products in the food industry. However hydrate is likely to maintain its strong private background and focus on domestic non-alcoholic market, maintained by private
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Moreover there are 49 depots located across the country and GCMMF also caters to 13 export markets. Amul has an excellent distribution channel. As milk is a perishable product and Amul is spread all over India. It has a robust logistic system consisting of milk vans, tanker lorries and rail wagons to supply its finished products to various parts of the country. Distribution channel in Amul FARMERS FARMERS VCs (without chilling units) VCs (without chilling units) CONSUMERS CONSUMERS CONSUMERS
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