skills, it will develop into disturbing elements that are very dangerous for the management of the company. The challenges of global talent selection and mobility of labor, established by a career concept that transcends national borders and organizational groups and the emergence of virtual collaboration on international projects requires companies to develop new skills in their employees to be effective in the complexity of today's contexts. The workforces are people, and as we are human, we
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APPLIED COGNITIVE PSYCHOLOGY Appl. Cognit. Psychol. 20: 1181–1194 (2006) Published online 6 July 2006 in Wiley InterScience (www.interscience.wiley.com). DOI: 10.1002/acp.1257 Brand Logo and Name Association: It’s all in the Name HEATHER BUTTLE1* and NIKKI WESTOBY2 1 2 Massey University, New Zealand University of Wales, Bangor, UK SUMMARY Despite the expense of designing and the popularity of using logos to represent brands, there is a paucity of information on how such symbols are processed
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EXPANDING ABROAD: MOTIVATIONS & MEANS INTERNATIONAL BUSINESS: It consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals, companies, and organizations The main characteristics of the international business are: - flow of ideas, services and capital across the world - new choices to consumers - acquisition of a wider variety of products is offered - the mobility of labor, capital and tech
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2008) has become a valuable land for foreign multinational companies. They try to enter the Chinese market by using many different strategies. For example, Siemens set up its representative office in Beijing in 1982 (Fryxell, Butler, and Choi 2004); Coca Cola operated a wholly foreign-owned enterprise that produced beverage concentrate in Shanghai and is direct joint-venture partner in a similar facility in Tianjin (Weisert, 2001). Furthermore, China’s successfully accessed World Trade Organization (WTO)
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2008) has become a valuable land for foreign multinational companies. They try to enter the Chinese market by using many different strategies. For example, Siemens set up its representative office in Beijing in 1982 (Fryxell, Butler, and Choi 2004); Coca Cola operated a wholly foreign-owned enterprise that produced beverage concentrate in Shanghai and is direct joint-venture partner in a similar facility in Tianjin (Weisert, 2001). Furthermore, China’s successfully accessed World Trade Organization (WTO)
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CHAPTER 1 An Overview of Financial Management SOURCE: Courtesy BEN & JERRY’S HOMEMADE, INC. www.benjerry.com STRIKING THE RIGHT BALANCE $ BEN & JERRY'S F or many companies, the decision would have been an easy “yes.” However, Ben & Jerry’s Homemade Inc. has always taken pride in doing things make money. For example, in a recent article in Fortune magazine, Alex Taylor III commented that, “Operating a business is tough enough. Once you add social goals to the demands of serving
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“Charismatic CEOs and Succession Planning: Not so Charismatic” This article takes a look at CEO succession planning. It essentially focuses on charismatic CEOs and how they chose their successor. This article argues that the approach most charismatic CEOs take is flawed, hence, their successors tend to struggle. Most charismatic CEOs often do not make succession planning a priority until it is too late. In cases where a company puts a process in place, charismatic CEOs tend to be domineering in
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Dell Computer Corporation’s Rise to Success Theory in Practice by AJ van de Ven Strategic Management in Global Environments Dr. Ofer Meilich 7 May 2004 Table of Contents Dell at a Glance 2 Chapter 1 2 Company Profile 2 Dell’s Mission 3 Chapter 2 3 External Analysis 3 Player Identification 3 Five Forces Analysis 4 Chapter 3 6 Internal Analysis 6 Distinctive Competencies 6 Competitive Advantages 6 Chapter 5 7
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BACKGROUND TO PRINCIPLES OF MARKETING INTRODUCTION TO MARKETING Every business, service or product oriented organization must complete its operation by disposing of its products or rendering its services to the customers. Various marketing concepts hold that customers will generally not buy a product they don’t know or they have not been asked/convinced to buy. It is therefore the role of the marketing function in any business to fill this gap and complete the business operation. Definition
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/1356-3289.htm CCIJ 13,4 When an icon stumbles: the Ribena issue mismanaged Tony Jaques RMIT University, Melbourne, Australia Abstract Purpose – When two 14-year-old New Zealand schoolgirls challenged the advertising claims of Ribena blackcurrant drink – owned by global giant GlaxoSmithKline – they triggered a sequence of events which led to prosecution, public opprobrium and international damage
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