Sourcing issues and opportunities: Anchoring on the sustainability goals of Coca-Cola, they are currently transitioning into using sustainable bottles that are 100% recyclable. In the design of these packages, they constantly strive at reducing the impact of their production on the environment. Over the past two years, this improvement has resulted in an estimated cost-savings of approximately $180 million. They have trimmed the weight of their 20-ounce PET plastic bottle by about 25%, lowered
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BACKGROUND Coca-Cola was invented by Doctor John Pemberton who was a pharmacist from Atlanta, Georgia. He developed Coca-Cola in a three legged brass kettle in his backyard. His bookkeeper, Frank Robinson, suggested the name “Coca-Cola” and with his excellent penmanship, he developed the logo of the company, which is still used today on the sides of the cans and bottles of Coca-Cola. Initially, the soft drink was sold to the public at a pharmacy/soda fountain shop in Atlanta, Georgia and it made
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FAST MOVING CONSUMER GOODS www.ibef.org FAST MOVING CONSUMER GOODS WHY INDIA INDIA COMPETITIVENESS AND COMPARISON WITH THE WORLD MARKETS POLICY TRENDS AND PLAYERS MARKET OPPORTUNITIES FOR INVESTMENT ANNEX: APEX CONTACTS AGENCIES 3 7 9 12 32 38 A report by PricewaterhouseCoopers for IBEF Executive summary The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. It has a strong MNC presence and is characterised by
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EXECUTIVE SUMMARY: The Coca-Cola Company came up with the idea of launching the new product through the people survey. In India most of the people are fruit lovers. In that many of the people likes the grape flavor. So the Company decided to introduce the new flavor which is named as pulpy grape. Already the Coca-Cola Company implemented many flavors like Maaza, Thums up, Kinley, pulpy orange and so on. Now the company wanted to introduce the pulpy grape which is in the grape flavor
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SOCIAL MEDIA ANALYTICS – A DIGITAL MARKETING PERSPECTIVE Ever wondered what led Coca-Cola to reduce its spending on print media and upsurge in digital media like YouTube? Or why a FMCG giant like HUL set up a digital media lab to train its managers! I doubt there is any other channel out there today that can potentially give us a reach of 1.3 billion monthly active users, who can be targeted using powerful demographic/behavioural/interest based parameters. Facebook is being used as an engagement
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people at 6,27,000 villages. India’s rural population comprises of 12% of the world’s population presenting a huge market opportunity. As at 2008, this market has grown at an impressive rate of 25%. According to a McKinsey survey conducted, rural India, with a population of 700 million, would become bigger than the total consumer market in countries such as South Korea or Canada and it would grow almost four times from its existing size in the next few years. (Rafeek, 2009 March 16) Consumer bahaviour
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Stock Report | November 2, 2013 | NYS Symbol: KO | KO is in the S&P 500 Coca-Cola Co (The) S&P Recommendation STRONG BUY GICS Sector Consumer Staples Sub-Industry Soft Drinks Key Stock Statistics (Source S&P, Vickers, company reports) 52-Wk Range $43.43– 35.58 Trailing 12-Month EPS $1.93 Trailing 12-Month P/E 20.5 $10K Invested 5 Yrs Ago $20,900 Price Performance 30-Week Mov. Avg. 12-Mo. Target Price 45 40 35 30 55555 Price $39.61 (as of Nov 1, 2013) 12-Mo. Target Price $44.00 Investment
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project is to study the strategies which Pepsi is doing in Pakistani market for its product Pepsi cola. Pepsi International is a world renowned brand. It is a very well organized multinational company, which operates almost all over the world. In Pakistan It also has proved itself to be the No.1 soft drink. Now days Pepsi is recognized as Pakistanis National drink Pepsi's greatest rival is Coca Cola. Coca Cola has an international recognized brand. Coke's basic strength is its brand name. But Pepsi with
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1) The cultural environment of a country is best defined by which characteristics? C) attitudes, beliefs, and values 2) Suppose you have a friend from India who is a lifelong vegetarian and who does not like McDonald's because the company sells hamburgers in many countries. Which of the following describes your friend? A) "vegetarianism" represents a value, "dislike McDonald's" represents an attitude 3) There is nothing inherently "good" or "bad" about any color of the spectrum and
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Coca-Cola Company. It operates in the soft drinks industry. This company is known to be among the oldest companies that manufacture non-alcoholic beverages. Among the main competitors of Coca-Cola is Pepsi. Coca-Cola is a multinational that has subsidiaries in almost every corner of the globe. It is a publicly traded company with a current market price for its stock at 46.39 % as at 31st March 2016 which translates to a deviation of 0.41%.An analysis of Coca-Cola Company reveals that Coca-Cola is currently
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