These days Coke and Pepsi are using the 4Ps of marketing mix (Price, Product, Place and Promotion) in such a way so that a good quality can be provided to the consumers at a reasonable price to attract the consumers towards their brands. Both the companies know that there is so much potential in the Indian soft drink industry and the can increase their sales by making good marketing strategies. So, they are spending a huge amount of money on advertising and other sales promotional activities of their
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Story Telling and Marketing The Coca-Cola Company Author: Chetna Aggarwal Date: March 10, 2015 Supervisor: Prof. John H. O’Malley Table of Contents 1 What Is Story Telling? 3 2 Why Did I Select Coca-Cola? 3 3 Did The Story Added To My Awareness Of The Product? 4 4 Did I Connect With The Story? 4 5 Did It Cut Through The Clutter Of Competing Products? 4 6 In A Digital World, How Do You Get Your Message Through? 5 7 Bibliography 6 8 Declaration of Authenticity 9 * What Is Story
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marketingweek.com/2014/09/04/coca-cola-defends-life-as-marketing-push-kicks-off/ --intro http://www.coca-cola.co.uk/newsroom/press-releases/coca-cola-life-marketing-campaign/ ---intro http://www.dailymail.co.uk/news/article-2811978/Introducing-GREEN-Coke-exclusive-taste-Coca-Cola-Life-soft-drink-35-cent-sugar-revolutionise-beverage-industry.html ---encoding http://refrigerators.reviewed.com/news/coca-cola-tests-out-a-new-unified-look-for-cans --encoding http://www.cuckoodesign.com/blog/2014/07/coca-cola-launch-new-product-green-packaging/
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December 16, 2012 Pepsi Co History Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to
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September 2, 2013 Krissa Wrigley Current Market Conditions Competitive Analysis Determining the most appropriate product to launch into the market is a difficult process. This market analysis will help determine the specific factors to help Pepsi evaluate how well the product is received by consumers in the marketplace. This analysis is based on our competitor Coca-Cola as a comparison to our product. A brief history is discussed with a look at the demand, supply, and equilibrium prices in
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therefore was the world's most valuable brand. The market type of the Coca-Cola Company The Coca-Cola Company is a monopoly, because Coca-Cola has the ability to affect market prices through its actions. Despite the report from the Web of Coca-Cola, Coke has been a firm leader in the U.S. carbonated drinks market, with 42.8% market share and Pepsi's 31.1%. Therefore, the market, which Coca-Cola belongs, is not a perfectly competitive market. As a result, we can conclude that Coca-Cola has Monopoly
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SUMMER INTERNSHIP REPORT ON Hindustan Coca-Cola Beverages Pvt. Ltd. Submitted in partial fulfilment of the requirement for the award of degree of Bachelor of Business Management of Christ University, Bangalore-560029 By Mr. ARUN KUMAR MAURYA 0911306 Under the guidance of Mrs. PHINU JOSE Department of Management Studies Christ University, Bangalore-560029 2011-2012 DECLARATION I hereby
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replacement goods (tea, coffee, mixed fruit drinks) Low brand trust (not directly mentioned in case there was a govt ban ) China No issues dealing with pricing Usa Stale market Stagnat sales Heavy competition with pepsi Stale consumer demand Price decrimination No room for open expantion without direct competition High margins on concentrate allows for price undercutting c. Relationships among important issues India The low purchase
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India. It was introduced in 1977 on the exit of Coca Cola Company from India. It was later on bought by Coca Cola Company to compete with Pepsi. In the Cola segment it has a commanding market share of 42% and it has a market share of 15% in the Indian aerated soft drink market. History of Product 1970s saw an unexpected exit of cola giants Coca Cola and Pepsi from India as the government policy required it to sell its 60% of the equity to an Indian Company. Which led Parle owners Ramesh Chauhan
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into 7 different categories - Energy drinks, Juices, Soft drinks, Tea and Coffee, Sports drinks and Water. This report we are concentrating on carbonated beverages. The major players in the carbonated beverage industry are The Coca Cola Company and Pepsi Co. For many years now, the cola soft drink market is led by the Coca-Cola Company and PepsiCo Inc. Besides the cola market, they have expanded their businesses to the other soft drink markets as well and achieved oligopoly positions with tremendous
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