human life and network components. A power outage could render your equipment unusable, but do no lasting damage. Thus your plan should cover contingencies for as many threat types as possible. #2: Areas of responsibility A key component in any crisis management situation — which is what you have during and perhaps immediately after the disaster — is assignment of areas of responsibility and establishment of a chain of command. This is no time to have department heads squabbling about who has decision-making
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Exxon Valdez and Tylenol Case Study DE LA SALLE UNIVERSITY - DASMARIÑAS Communication Arts Department Lawrence G. Rawl, chairman and chief executive of the Exxon Corpoation was in his kitchen sipping coffee when the phone rang and received the news regarding the spilling of crude oil into the frigid waters of Prince William Sound, just outside the harbor of Valdez, Alaska. What was about to happen was the worst environmental disaster in the history of the United States. These were
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Swatch is also on Twitter. Swatch has also a smartphone application: Swatch uses the main social networks for its communication, the creativity is a pillar for Swatch and its communication has also to be creative, the digitals tools of today offers to Swatch a lot of way to develop his image through the world. Swath communication: In its communication Swatch put the environmental question at the first plan: “Environmental and Safety policy environmental protection is a high
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family members died when their Lexus crashed after the accelerator pedal stuck. The car was traveling at a high rate of speed and could not be stopped according to a panicked call from the driver (MacKenzie and Evans, 2010). This tragedy kicked off a crisis for Toyota as it had to deal with accusations that a faulty accelerator pedal is what caused the crash. The company faced negative publicity from the media, the public and the NHTSA (National Highway Transportation Safety Administration) as a result
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convinced countries to stop all trade with Cuba. This lead to the Cuban Missile Crisis. The US became aware that there were nuclear missiles found on Cuban soil. In 1962 the U.S. and Cuba were on the verge of the next world war, a nuclear war. However, the results of President Kennedy’s leadership and a group of advisors (aka EXCOM) decisions are what resolved the crisis. Without the leadership of Kennedy the outcomes of this crisis could have been very different. Kennedy took a situation that could
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Discussion Read Case 4-1 (“JetBlue Airways: Regaining Attitude”) in Corporate Communication and respond to the following: •Clearly and concisely identify what was the most significant business problem JetBlue faced and support your claim. •Assess and identify the critical constituency issues. •Articulate what you believe are the three most desirable outcomes. •Discuss at least three communications best practices implemented by JetBlue. Post your initial response to the discussion
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Argentina’s community and economy has plenty of potential for any firms looking to do business here. As a United States firm looking to expand business, conducting research on this country is a must. It’s location on the South American continent is second best behind Brazil, but it will make our business here succeed. As a U.S. firm looking to expand our business in Argentina, businesses must know the cultural aspects of the country being pursued. Argentina has its very own customs in the households
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identify areas of major risk and how these risks were dealt with. In order to allow for more comprehensive analysis, attention is focused on mainly three risk management issues faced by BP. Ineffective management, regulatory failure and crisis containment failure were the three risk management issues identified. In the case study we found BP’s management to be ineffective as its promotion of a profit based organizational culture not only leads poor decisions based on cost cutting
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DE LA SALLE UNIVERSITY - DASMARIÑAS Communication Arts Department Lawrence G. Rawl, chairman and chief executive of the Exxon Corpoation was in his kitchen sipping coffee when the phone rang and received the news regarding the spilling of crude oil into the frigid waters of Prince William Sound, just outside the harbor of Valdez, Alaska. What was about to happen was the worst environmental disaster in the history of the United States. These were the documented facts
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Week 1 Flash Cards What is a business model? A business model is a clear, simple outline of how the business intends to generate revenue. What are four ways that business can benefit society? Business can benefit society by offering valuable goods and services, providing employment, paying taxes, and contributing to national growth, stability, and security. Do all companies have an R&D function? Explain your answer. No. Many companies simply resell products that other firms make or continue
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