Case Scenario 1: Impact of online shopping on shopping centres in Australia Industry The industry in question is the Australian Shopping Centre industry. Value Chain Value chain is not really relevant as the shopping centre spaces are simply rented out. Industry Life Cycle The industry is currently in the Maturity stage of its life cycle however could be entering into the shake-out stage in as little as 5 years. The figures provided by Mary Meekers suggest that online shopping will account
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market encompasses CSDs, bottled water, ready-to-drink (RTD) coffee and tea, fruit beverages, energy drinks and sports beverages. Based on sales, Coca-Cola, Pepsi, Mountain Dew, Dr Pepper and Gatorade were the leading liquid refreshment beverage (LRB) brands in the United States in 2013. All five brands combined, held a market share of over 42 percent in the U.S. in 2013. Especially to be emphasized is the performance of the carbonated soft drink CocaCola, which accounted for a U.S. market share
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explicitly banned. As a matter of fact it is the most commonly used sport enhancing drug. The debate on the allowance of using the sport enhancing drug is in full affect. Parallels of the argument are that the usage of caffeine makes for uneven competition and is not an accurate representation of athletes physical ability to play. However, society has so widely
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Marketing Strategy of PepsiCo. Methods of analysis include the internal and external analysis of the company. The research draws attention to the competition PepsiCo in the Cola and Snacks industry. With its main competitors, Coca Cola Company and Kraft Foods. Despite being a strong second opinion against Coca Cola, Pepsi has become the largest selling soft drink in the world and is liked by people of all ages. Therefore, this reearch analyses the strategies used by PepsiCo to compete with its competitors
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STRATEGIC MARKETING Group Presentation Overview of Indian Market- Past • • • • • In the year 1991, the Indian Government adopted Economic Liberalization Policy “Cold Drinks” as popularly known in India were an Urban phenomenon and the favorites (soda based) were Campa Cola, Gold Spot, Limca and Thums Up Pepsi entered in the Indian Market as Pepsi Foods Ltd. and was known as Lehar Pepsi Coke tried to reenter* in 1990 by merging with Godrej but was denied; merged with Britannia
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to have a real personality; however consumers identify them with some human characteristics or personality traits. Do you remember any product that seems to have its own personality? I have selected three in this presentation, three drinks. RED BULL The first drink is Red Bull, a brand that leaves no one indifferent. Let watch a commercial. What are the traits of Red Bull personality? * Adventurer * Love extreme sports (hiking, extreme snowboard, bungee jumping , trial, motocross, rafting)
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Introduction Coca-Cola began in 1886, Dr. John S Pemberton created a soft drink that could be sold at soda fountains (Abbette, 2012). According to Abette (2012), Dr. Pemberton took the flavored syrup to his neighborhood pharmacy mixed it with carbonated water and received excellent feedback from those that sampled it. He was trying to concoct a head ache remedy once he mixed his special syrup with carbonated water, he realized that he had the makings of a popular soda beverage. Coca-Cola had
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the mid-nineteenth century in the market town of Chelmsford in Essex, the company changed its name to Britvic in 1971. The company began as little more than a home business run from a chemist’s shop. Soon the company was producing all kinds of soft drinks, including lemonades, mineral waters, tonics and non-alcoholic ales. It wasn’t until 1938 that the Britvic range of juices that we know today were first produced — thanks to Ralph Chapman, owner of the British Vitamin Products Company. Recognising
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BRAND MANAGEMENT Case No. 3 SNAPPLE: REVITALIZING A BRAND INTRODUCTION In the 1990s, Snapple Corporation was one of the leading “New Age” beverage brands when the category was just beginning to take off. With the combination of a unique product, package design, and quirky advertising, the company grew form a regional underground favorite toa nationally recognized brand. Snapple’s rise in the beverage industry was crowned in 1994, when the Quaker Oats Company purchased Snapple for $1.7
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and articles in the library’s full-text databases, and address the following: What does the brand mean in today’s market? How has it evolved over time? What is the target market(s) for the brand? Has that changed from the past? How is the competition positioned? This section of the assignment requires the use of articles from the library’s full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or reference books. PART 2: Application Marketing
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