PESTEL分析模型 出自 MBA智库百科(http://wiki.mbalib.com/) (Pestle分析法) PESTEL分析模型又称大环境分析，是分析宏观环境的有效工具，不仅能够分析外部环境，而且能够识别一切对组织有冲击作用的力量。它是调查组织外部影响因素的方法，其每一个字母代表一个因素，可以分为6大因素： （1）政治因素(Political)：是指对组织经营活动具有实际与潜在影响的政治力量和有关的政策、法律及法规等因素。 （2）经济因素(Economic)：是指组织外部的经济结构、产业布局、资源状况、经济发展水平以及未来的经济走势等。 （3）社会因素(Social)：是指组织所在社会中成员的历史发展、文化传统、价值观念、教育水平以及风俗习惯等因素。 （4）技术因素(Technological)：技术要素不仅仅包括那些引起革命性变化的发明，还包括与企业生产有关的新技术、新工艺、新材料的出现和发展趋势以及应用前景。 （5）环境因素(Environmental)：一个组织的活动、产品或服务中能与环境发生相互作用的要素。
Words: 1151 - Pages: 5
What Money Can't Buy: The Moral Limits of Markets” I connected what happened at the Ten Lives Club shelter to his theory. Sandel states in his video that we as a society have: “Drifted from having a market economy to becoming a market society. The difference is this; a market economy is a tool, an available and effective tool for organizing productive activity. Market economics have brought prosperity and affluence to countries around the world but, a market society is different, it’s a place where
Words: 967 - Pages: 4
Environment Political Stability: Political stability of the country indicates towards the positive or negative affect on the Trade of a particular product. Our product is Canadian chocolate which can have a great potential to perform business in Japanese market because of its strong Political Stability. The Political Stability is based on a given country's record of peaceful transitions of power, ability of a government to stay in office and carry out its policies vis a vis risk credible risks of government
Words: 2631 - Pages: 11
type of ownership. The reason is because Elemica is not a third party but it is owned by certain members of the industry. The reason why it differ from other types of net marketplaces like ChemConnect is because it’s goals are to provided long-term market place relationships to all their supply direct inputs when it comes to the manufacturing process. Now a difference with ChemConnect is that it’s privately owned by one person unlike Elemica. ChemConnect also has a third party firm. If you were the
Words: 467 - Pages: 2
Human Capital Trends 2013 Leading indicators Crucial Conversations This year’s human capital trends should be viewed as leading indicators of emerging threats and strategic opportunities. Leaders who take the time to understand how these trends might affect their organizations can put themselves in a position to win. Those who make their decisions in isolation, without the benefit of engaged conversations with other leaders, may expose their organizations to out-sized risks. Human Capital
Words: 1408 - Pages: 6
Efficiency Strategy: Optimal Utilization PERFORMANCE MEASURES $ Mainframe Market $ Professional Services $ “Next 11” Markets % Satisfaction Survey $ Service Rev/Account $ Profit/Partner/Market % Sales “Win-Rate” Rank: Industry reviews TARGETS (NEXT 12 MONTHS) $75MM next 12mo $55MM of $2B ex-USA 95% Very Satisfied+ 25% Services/Account ID 5 Best Channels Hit 30% Win-Rate #1 Major Publications (3) T1 Partners/Market COMPANY INITIATIVES Recruit VP-level Leads Retain 22 Local BD Reps “Hoteling”
Words: 399 - Pages: 2
Diversification Strategies Diversification strategies are used to expand firms' operations by adding markets, products, services, or stages of production to the existing business. The purpose of diversification is to allow the company to enter lines of business that are different from current operations. When the new venture is strategically related to the existing lines of business, it is called concentric diversification. Conglomerate diversification occurs when there is no common thread
Words: 2217 - Pages: 9
of the company's competitive advantage as competitors enter the market. 3) Which theories of international business described in this chapter apply to Blades, Inc., in the short run? In the long run? There are a couple of theories that were mentioned in this chapter that can apply to Blades, Inc. In the short run, the imperfect market theory can apply here because The company is looking for competitive advantage of other markets. If choosing Thailand, because of its cost efficiency, the company
Words: 430 - Pages: 2
the opportunity to enter new markets and develop new products, in ways that they would not have been able to if they did not have a diverse, multicultural perspective. The benefits to individuals and society are profound. There are ethical implications for being a good corporate sponsor: by this I mean that there is a potential for a win-win situation that benefits both parties, when a substantial goal can be agreed upon and realized. Sometimes, entering a new market with team players from that
Words: 1278 - Pages: 6
Internationalization of IKEA in the Japanese market and Chinese markets Abstract Date Level Authors June 4, 2008 Master Thesis EFO705, 10 points (15 credits) Wannapa Chaletanone (05-11-1982, Thailand) Wanee Cheancharadpong (03-09-1983, Thailand) Internationalization of IKEA in the Japanese and Chinese markets Leif Linnskog Why did IKEA internationalize into Japanese and Chinese markets? And what factors did influence IKEA’s success in Chinese market but failure in the Japanese market of the first round? The aim
Words: 8861 - Pages: 36
