Koç Holding: Arçelik White Goods (Case No. 2) I. Problem statement: How much KOC Holding emphasis should place on international sales & which geographical markets to concentrate on; II. Alternatives: • Status Quo. Do not do anything. • Building technological capabilities and organizational adaptation . • Developing international marketing capabilities and distribution networks. III. Analysis: 1. Status Quo. Do not do anything different. If nothing is done, the company would
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com). The gas prices lately have not been stable and since the recession started in 2008 the gas has been fluctuating around $4 a gallon for regular oil. Gas prices fluctuate for many reasons which include the price for crude oil in the world market, supply and demand for gasoline, local competing gas stations, government regulations, and taxes. Crude oil prices are 55% of the price of gas and distribution and tax account for the remaining 45% (http://www.Thepriceoffuel.com). The demand for
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figure out new marketing strategies in order to get a balanced competition with the long-time market leader in cinemas industry, 21Cineplex. First of all, let’s talk about what BlitzMegaplex has done so far to compete with 21Cineplex. As the new market challenger in the industry, BlitzMegaplex had to define its strategic objective and opponents. It is clear that their opponent is the long-time market leader 21Cineplex and their objective is to attack them. Of course it was not easy to break through
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about overseas markets, it is a big obstacle to the development of international firms; and firms can get necessary knowledge mainly through going abroad. Firms will face four aspects when going abroad: market knowledge, market commitment, commitment decisions and current activities. All of them are divided into stage and change aspects interacting with each other in a circle. Uppsala model defines two perspectives of learning in international activities: general knowledge and market-specific knowledge
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whole new world of possibilities in business to business interactions. It is one of the major reasons why the expansion of business activities into the digital cyberspace have been an absolute necessity for an organization to be competitive in its market. What business to business transactions mean in the digital age is the interaction of commerce between two businesses electronically either through the internet, intranet, extranet or some other private network, which can also include VAN (value
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Keegan has identified five major product communication strategies, international marketers can chose from to convey the message to customers in different foreign markets. Companies can pursue three strategies to penetrate foreign markets. Some firms will simply adopt the same product or communication strategy used in their home market. This is extension. Other companies prefer to adapt their strategy to the local marketplace. This strategy of adaptation enables the firm to cater to the needs and
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| | | Source India Today - R K Swamy BBDO Guide to Urban Markets |Rank |Towns |States |Average Monthly Spending on FMCG Products* in Rs. | |1 |Chandigarh |Chandigarh |3,418
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we have now, I read that there are some restrictions. If there was a way for Google to bid on this then they would be able to build their own wireless network. It would be able to expand into the mobile market as well, they would be able to expand their business into a lot of different markets. It would also be able to charge whatever they want on the services that would be provided on the cell phone. If they were to buy this service they would be able to control how the next era of internet can
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to a market the company never had before boost sales and increases revenues. Additional foreign sales over the long term, once export development costs have been covered, increase overall profitability. Enhance Domestic Competitiveness. Most companies become competitive in the domestic market before they venture in the international arena. Being competitive in the domestic market helps companies to acquire some strategies that can help them in the international arena. Gain Global Market Shares
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By Freddy Valbuena In the hands of Greg, relies the decision for DataClear Company to go global or not in the short time. DataClear is successful in the business in the US with $600 million annual domestic market for its current product, with possibilities of expanding its current market of telecommunication and finance service industries to chemical, petrochemical, and pharmaceutical industries that can add $900million more to their operations. They should focus on these opportunities but now
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