Bus 252a Marketing Management Mondays and Wednesdays 2: 11:00 – 12:20pm Fall Semester 2014 International Hall Sachar Building Grace Zimmerman Senior Lecturer Email: gzimmerm@brandeis.edu Office: Lemberg 161 Office Hours: Mondays and Wednesdays 11:00 – 12:20 and 2:00 – 3:00 pm, or by appointment Brandeis University
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NUTRITION KNOWLEDGE AND ATTITUDES AMONG CLEMSON UNIVERSITY STUDENT-ATHLETES A Thesis Presented to the Graduate School of Clemson University In Partial Fulfillment of the Requirements for the Degree Master of Science Nutrition by Ashley Nicole Dunnigan May 2010 Accepted by: Beth Kunkel, Committee Chair Gail Delicio Karen Kemper i ABSTRACT Participants in this study were 95 Clemson University student-athletes who were currently on the varsity men’s and women’s soccer, tennis, track
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understanding of consumer behavior in general, and consumers' interpretation of and response to advertising in particular. Consequently, this note presents a useful perspective on understanding how advertising works from a consumer point of view. The note takes the perspective of the elaborationlikelihood model (ELM) developed by Petty and Cacioppo. 1 Understanding how advertising works is important for students, academics and managers alike. Many marketing and consumer behavior researchers devote
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diversity, and ethics along with the four functions of management to increase profits. The main goal of Apple is to distribute products such as the I-phone, desktop computers, and notebooks to consumers worldwide. Managers need to use the four functions of management such as planning to understand the consumer wants and needs. Apple set the speed for innovation. Apple creates a workplace and products for diversity. Diversity means people in a workplace have different races, genders, sexual orientation
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besa44438_ch03.qxd 10/12/04 5:45 PM Page 68 3 3.1 3.2 C H A P T E R CONSUMER PREFERENCES AND THE CONCEPT OF UTILITY R E P R E S E N TAT I O N S OF PREFERENCES UTILITY FUNCTIONS APPLICATION 3.1 APPLICATION 3.2 APPLICATION 3.3 APPLICATION 3.4 Influencing Your Preferences How People Buy Cars: The Importance of Attributes Taste Tests Hula Hoops and Pet Rocks Why Do You Like What You Like? If you are thinking about buying a car, your choices can be overwhelming: Should you
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and technology to effectively manage care (Bakhtiari, 2010). The good news is that small companies are being merged with larger companies rather than going out of business. The Long and Short Run Behaviors in a “Market Economy” We understand there is no single theory to explain oligopoly behavior, however for this comparison; we will use the Kinked-Demand theory of Oligopoly. The kinked demand model assumes that other firms will ignore the increase, if one firm raises its prices, while other
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INTRODUCTION Lady Footlocker is part of the athletic shoe and Apparel Empire owned by Footlocker. This includes other stores owned by the Footlocker chain such as Foot Action, Champs, and East Bay. Lady Footlocker was founded in 1982 in Joliet, Illinois. Lady Footlocker originates from the Woolworth family, as does Footlocker, and its other chain stores. Over the last quarter century, Lady Footlocker has risen to become the largest retailer of women’s athletic footwear, apparel, and
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on a different platform. We have to think of social media as a medium to build relationships. Relationships are based on two-way communication and in business we build relationships based on value. Other than those who friend brands for status, consumers will follow a brand because of the value they create for them. Simply posting out links to purchase is not creating value for those who have taken the time to follow you. Yes, you make these people feel special by offering them ‘social discounts’
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made PC a standard in the industry. This trend continued until Nintendo introduced Famicon system. Nintendo’s emphasis on creative games and interesting story lines changed user perception of gaming. High quality of gaming introduced a new breed of consumers.” (wikipedia) The huge potential and high margins in gaming industry attracted stalwarts –Sony and Microsoft to directly compete with Nintendo by launching their own device consoles, PS3 and Xbox
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Check Your Understanding: 1. A marketing intelligence system is a set of procedures and sources managers use to obtain _________. A marketing intelligence system is a set of procedures and sources managers use to obtain “everyday information about developments in the marketing environment.” (Kotler & Keller, 2009, p. 69). 2. A trend is _________. A trend is “a direction or sequence of events that has some momentum and durability.” (Kotler & Keller, 2009, p. 72). 3. _________ shapes the
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