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Evolution of Video Gaming Devices

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Submitted By satish3866
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The Xbox One is a gaming console made by Microsoft, Inc. It is in the middle of its product life, 2 years old at the time of this paper. The success of the original Xbox, and Xbox 360 provided a platform for Xbox one to succeed and capture market share for competition - Sony PS3 and Nintendo. Xbox one has become a bestselling gaming console with millions of units sold around the world.
Genesis:
Video games were originated first in laboratories by scientists. “This first idea came from their imaginations in late 1940s but unfortunately it did not reach the people as they were confined only to laboratories. This situation was observed till early 1970s until arcade games became popular. Then later on a new start-up named “Atari” unleashed a new era in the industry. Atari introduced the first programmable home video game and the Video Computer System.” (Greco, 2002) The introduction of programmability meant that the home video game market could capitalize on the growing craze and video games became a house hold device. Adoption of video games created demand for gaming content and soon, several companies started developing new titles for gaming console. “Gaming industry started decline trend in 1980’s as low quality content flooded the market and destroyed user experience. Introduction of PC into the market soon provided an alternative to gaming devices and developers flocked to create content on PCs’ and made PC a standard in the industry. This trend continued until Nintendo introduced Famicon system. Nintendo’s emphasis on creative games and interesting story lines changed user perception of gaming. High quality of gaming introduced a new breed of consumers.” (wikipedia) The huge potential and high margins in gaming industry attracted stalwarts –Sony and Microsoft to directly compete with Nintendo by launching their own device consoles, PS3 and Xbox

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