Vu, V. (2013) Promoting the Implementation of Corporate Social Responsibility (CSR) Standards to Ensure Sustainable Development of Textile Enterprises in Vietnam http://www.ietecconference.com/ietec13/conferenceproceedings2013/papers/Wendesday/WP3/WP3.5_submission_117.pdf Implementing corporate social responsibility (CSR) is one of the requirements that enterprises need to observe to ensure green growth towards sustainable development. Corporate social responsibility (CSR)
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Product background Lumix is Panasonic's brand of digital cameras, ranging from pocket point and shot shoot models to digital SLRs and the new compact system camera. Panasonic Corporation is a Japanese multinational consumer electronics corporation headquartered in Kadoma, Osaka, Japan. Its main business is in electronics manufacturing and it produces products under a variety of names including Panasonic and Technique. First products of Lumix series was released in 2001. They are equipped with
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possible way. Luxury brands have skewed their eyes toward social media marketing to compose customer assets through better communication with consumers. Social Media Marketing such as Twitter, Facebook, and YouTube has already been evaluated as business take-off tools for luxury fashion brands. Designer houses such as Louis Vuitton provide live broadcasting fashion shows on their blogs. Ralph Lauren, Chanel, and Gucci have worked with Apple to create iPhone applications.
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STRENGTHS Gunwharf Quays is home to 95 designer outlets, 30 cosmopolitan bars & restaurants, and numerous entertainment venues. Its diversity attracts people to the location for various reasons and does not depend purely on retail footfall alone. Landscaped in a historic setting, with the famous Dockyard and Old Portsmouth just short walk away, Gunwharf Quay is steeped in nautical history, making it an ideal location to a brand such as Quba Sails. Gunwharf Quays offers a year round programme of
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Thailand, India, Vietnam, Philippines, Pakistan, and Malaysia. Belongs to Fortune 500 companies which 2007 total re venue exceeded 16 b. USD Employs more than 30.000 people worldwide; Owns strong marketing strategy under Nike brand that assumes the involvement of world top-class athletes and sportsmen in Nike s Just do it advertising campaigns; Operates a chain of Niketown retail stores; y y y y y y y y y y y y y y y y Leads its international business operations
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1. For each of the following products, identify the segmentation base that you consider to be the best one for targeting consumers: (Explain your choices) 1. - coffee ~ Behavioural- Attitudes and Preferences regarding the product 2. - soups ~ Behavioural- Attitudes and preferences regarding the product 3. - home exercise equipment~ Psychographic and Demographic personality, lifestyle and sociocultural values 4. - mobile phones ~ Demographic- Lifestyle usage and purchase behaviors, empiricial
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they are in the California Abaheim to opened the first store to sell their shoes. In extreme sports started, including skateboarding, surfing, BMX and skiing etc., and as the skateboarding is the root, from the lifestyle, art, music and street fashion culture injected into the Vans aesthetics. This formation of a unique personality of youth culture symbol, and become a young extreme sports enthusiasts and the trend of people recognized worldwide brand. Vans is a company with the popular of skateboarding
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-Brand Journal- What I learned from Global Branding? First of all, we have learned what the brand is in terms of name, term, sign, symbol, package, slogan and the importance of them. We have learned how important is the brand effects on consumers. More importantly, we have learned what makes a brand a global brand. Besides, we also learned brand knowledge and sources of brand equity, brand awareness, brand image, and four stages of brand development. In addition to these, for me the most
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ongoing efforts to import and distribute high quality products, addressing the needs and demands of consumers has created something unique. Inspired from competitors of our two different products, within the company, customers, distributors, supplies and others we came with a new product. 2. IDEA SCREENING The product is very attractive not only from the outside but also from the inside. High Fashion Brand Loyalty Brand Awareness Lack of e-commerce (WEB) STRENGTHS
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India being a cricket crazy nation, anything with cricket sells. 2. By having regional teams for almost all big cities, IPL tackled the regionalist mind-set of Indians 3. With Cricketainment the IPL combined cricket and entertainment giving consumers a two-in one shot 4. Concept of cheer leaders was first for India. 5. The sight of international acclaimed players rubbing shoulders with domestic local players was a treat to watch. 6. It was scheduled during April for two months, summer
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