Introduction:
Cricket, pre-IPL was a bit staid and long, engaging generally to young men from the sub-continent. It had lost its spark with the Englishmen and the West Indians apart from some notable exceptions like the Ashes. At the same time post IPL, we have had an altogether new kind of supporters who have grasped the diversion, its numerous contrasts with more and more thronging into stadiums to watch the matches.

IPL figured out how to unite cricketers from diverse nationalities, lure them with fat pay checks, roped in enormous publicists who don't reconsider before spending too much on their brands for prime time eye space, got cheer leaders to cheer for teams and made their way into ICC's schedule. In this way, by a wise mixture of dealing with nature's domain almost consummately and organizing fabulous encounters each time a match was played, esteem creation was no more, the right of a solitary element. Rather, different stakeholders met up on a commonly remunerating stage and lavished the cricket cherishing swarms with some positively vital passage.
The whole tournament was a runaway hit, with many attributable reasons. Some of them were: 1. India being a cricket crazy nation, anything with cricket sells. 2. By having regional teams for almost all big cities, IPL tackled the regionalist mind-set of Indians 3. With Cricketainment the IPL combined cricket and entertainment giving consumers a two-in one shot 4. Concept of cheer leaders was first for India. 5. The sight of international acclaimed players rubbing shoulders with domestic local players was a treat to watch. 6. It was scheduled during April for two months, summer vacations for children and the like. 7. Also, matches played during evening times. 8. The heart of the success can be attributed to the way the whole thing was packaged and played. Many matches were