Introduction The business as per the generally acceptable notion is a profit making entity and takes into account function of monetary transactions as the criteria measure for the success of its operational activities. Corporate social responsibility in the past is considered as unwanted activities which are imposed on business by law and governing bodies as unnecessary burden which is against the basic principle of profit making for the business organizations. Business organizations have been
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been traced through the corporate system for centuries throughout the world; however a formal writing of CSR has been into the limelight since 1950s ie the 20th century and hence has been named as the modern era of CSR. Through years, lot of researches had defined and explained CSR based on their empirical research, understanding, alternative themes and frameworks. In short the entirety of CSR can be understood from the three words contained within its title phrase- ‘corporate,’ ‘social,’ and ‘responsibility'
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Who responds to whom? Corporate Culture and the question of communicating Responsibility Ludger Heidbrink, Peter Seele Working Papers des CRR Nr. 2/2007 ISSN 2190-5398 www.responsibility-research.de Who responds to whom? Corporate Culture and the question of communicating Responsibility Ludger Heidbrink, Peter Seele Nr. 2/2007 ISSN 2190-5398 2 Who responds to whom? Corporate Culture and the question of communicating Responsibility Prof. Dr. Ludger Heidbrink Prof. Dr
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CORPORATE SOCIAL RESPONSIBILITY AT MICROSOFT Microsoft Corporation, globally renowned for being the world’s largest software company, is an American public multinational corporation and an industry leader in Software and Information Technology services. It has diversified in recent years into the consumer electronics, computer hardware and interactive entertainment markets and is presently valued at $86 billion. Since its inception, Microsoft has always strongly supported efforts to promote further
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LETTER FROM THE CEO In this case, we will study the letter of the CEO of the company PEPSI. * Regarding the first point to discussed, corporate social responsibility/ responsiveness/ performance: All these concept deals about the Corporate Citizenship, and this is because the Corporate Social Responsibility may also be referred to as "corporate citizenship" and can involve incurring short-term costs that don´t provide an immediate financial benefit to the company, but promote positive social
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consider them-selves a corporate citizen. Corporations have a social and ethical reasonability to the communities they reside in and should take initiatives to give back to its community. Initiative and financial planning Microsoft believes that social and economic opportunity go hand in hand. Investment in corporate citizenship programs like YouthSpark increases shareholder value (Microsoft, 2013a). Recent research confirms the correlation that incorporating corporate social responsibility
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CSR corporate Social Responsibility (CSR) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, employees, shareholders, communities and the environment in all aspects of their operations. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well
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................................................................................................................ Managing ethically with global stakeholders: A present and future challenge Archie B. Carroll In the early 2000s, the era of corporate fraud and corruption defined by the ethical wrongdoing of Enron, WorldCom, Tyco, Arthur Andersen, and HealthSouth captured the world’s attention as never before. It soon became clear, however, that the U. S. had not cornered the market on questionable
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CITIZENSHIP, ACCOUNTABILITY AND COMMUNITY: THE LIMITS OF THE CSR AGENDA In his article, Newell explores the predicaments of poor communities around the globe with regard to the accountability of companies to the communities in which they invest. An approach of Corporate Social Responsibility (CSR) lays great emphasis on voluntarism, partnership and self-regulation techniques to tackling social and environmental problems and managing conflicts. While this approach has worked well in Europe and
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the trillion rupee revenue mark. 1 VALUES: Excellence: They believe that excellence in their core activities emerges from a passion for satisfying their customers' needs in terms of total quality management. “PSO foremost goal is to retain corporate leadership” Cohesiveness: They endeavour to achieve higher collective and individual goals through team. This is inculcated in the organization through effective communication. Respect: They are an Equal Opportunity Employer attracting and recruiting
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