make a difference through several Corporate Social Responsibility (CSR) initiatives. They organize and contribute to welfare programs, especially for underprivileged children. They support the activities of institutes and Non-Government Organizations (NGOs) dedicated to healthcare and education, and campaigns for skills development and community welfare. They have won 'Computer World Award - 2001'- International Level 'The Economic Times Corporate Citizenship Award,' on behalf of the Infosys Foundation
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initiatives are examples of activities any person in the community can participate. Corporations that operate within the boundaries of a community, referred to as a Corporate Social Responsibility, or CSR. The decisions that a company makes ultimately has an effect on the community and society as a whole; defining the term ‘Corporate Social Responsibility,’ (CSR). As Basil (2009) noted, “Corporations are increasingly being held responsible for the social impact of their organizational priorities
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economic and legal responsibilities. This growing consumer mentality has prompted corporations to “look beyond the concerns of the firm to the needs of society” and make a commitment to function in a responsible manner. By making a promise to uphold corporate social responsibility (CSP), companies can help create a better working and natural environment, and aid in the prevention of future problems. (Fundamental, pg. 377). According to Excellence in Business, by Bovee, Thill, and Mescon, it is common
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Corporate Social Responsibility and Environmental Management Corp. Soc. Responsib. Environ. Mgmt. (in press) Published online in Wiley InterScience (www.interscience.wiley.com) DOI: 10.1002/csr.132 How Corporate Social Responsibility is Defined: an Analysis of 37 Definitions Alexander Dahlsrud* Department of Industrial Economics and Technology Management, Faculty of Social Science and Technology Management, Norwegian University of Science and Technology, Trondheim, Norway ABSTRACT Despite
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Ethical Marketing In the ever-increasing world of gaining a competitive advantage through marketing, companies must find ways to communicate their message in an ethical manner. By maintaining a high level of ethics and a sound commitment to corporate social responsibility, companies are can grow respectable brand images in their efforts to build brand reputation. One such company in the insurance industry is AFLAC. Understanding and applying the six pillars of the marketing code of ethics enables
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r The ‘real’ reasons behind Corporate Social Responsibility Management Summary With this thesis I would like to contribute on the on-going CSR discussion. I attempt to investigate the real motives why multinational corporations engage in corporate social responsibility activities. The debate in CSR is nowadays still focused on the link between CSR and financial performance. Research lacks real proof of this link and corporations are failing in formulating a business case. So why is it that
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conversation. The more your brand is spoken the more your product is embedded in the consumers’ minds, but what kinds of message are you’re trying to send. When putting out a campaign a company must always have an ethical message and a strong sense of Corporate Social Responsibility. So how badly does a company want to get recognized and how far are they willing to go to do so? It is known that some ads can be quite risqué especially when it is considered unethical by a large number of the consumer
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Business and Human Rights We must apply best practices in human rights, workers' rights, environmental policy, and the fight against corruption. These practices should be universal. But the reality is that children and adults are bought and sold, rights and freedoms are routinely ignored, the pharmaceutical patents system rides roughshod over the principles of fairness, and injustice reigns everywhere. In her article, Professor Adela Cortina examines a new framework that international organizations
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IN C O R P O R ATE CITIZENSHIP March 2004 • NUMBER 5 A SERIES ABOUT INTEGRATING BUSINESS AND COMMUNITY DEVELOPMENT PRACTICE TEAMING UP TO BRAND AND BOND: Timberland Partners with City Year, SOS, and SkillsUSA is fast becoming an essential business competency. Many companies are coming to find that developing the economic assets and social and human capital of low-income communities pays dividends to the bottom line. In the short and long term, this kind of strategy develops untapped
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Corporate Social Responsibility – Issues and Challenges with reference to Bhopal city. Ms Charu Modi Ms Ankita Rajdev Ms Meenal Pathak Assistant Professor Assistant Professor Assistant Professor JSSGIW – FOM JSSGIW – FOM JSSGIW – FOM 08871312197 09893299224 09989773177 Abstract Corporate Social Responsibility is the term used to define organisation’s commitment to the society and the environment within which it operates. Corporate initiative to assess
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