Marketing Strategy Revlon for Men 2 Revlon is a world leader in cosmetics, skin care, fragrance and personal care and is a leading mass-market cosmetics brand, alongside L’Oreal’s Maybelline and Procter & Gamble's Cover Girl. Their vision is to provide glamour, excitement and innovation through quality products at affordable prices. They have developed a long-standing reputation as a trendsetter in the world of cosmetics, skin care, fragrance, and personal care (www.revlon.com). Truth is, men
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Behavior in Group/Individual Contexts For the analysis of consumer behavior, I visited to the local Shoppers Drug Mart on the past Friday, October 14, 2011. I was particularly interested in observing consumers that were making purchase decisions for cosmetics therefore, I went over to the Beauty section of the Shoppers Drug Mart. I was fortunate to witness a group of teenage girls (ages between 16 to 20) who were trying to decide which brand of mascara to purchase. One of the girls expressed her current
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Marketing Mix Product Lancôme, founded in France in 1935, and bought by L’Oreal (also a French company) in 1964, is L’Oreal’s high end division of cosmetics, fragrances, and makeups. (“Lancôme”) Research has shown that Lancôme is missing out or underutilizing on a major segment of the market, about half: men. The case study illustrates the growing men’s grooming market in the US: currently $14 billion, and expected to reach $21 billion by 2015. In order to address this, Lancôme needs a product
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The Entrepreneur who inspires me Background: The entrepreneur who inspires me is Kaniz Almas Khan who is the owner of Persona. She is the pioneer who established Persona as a brand in the beauty industry. She is the successful entrepreneur not only among the women but also among the entrepreneurs of Bangladesh. With a deep passion on beautification of human being and a great wish to do something different and big, she started her journey in the beauty industry. She has started her journey with
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HISTORY The history of the cosmetics industry includes very dark chapters in European and Western countries from about six centuries back. Mixtures and pastes were then used to whiten the face, a practice which remained popular till over four hundred years later. The early mixtures that were used in Europe for this purpose were so potent that they often led to paralysis, strokes or death. In that era, another method that was employed to make the skin appear fairer was to bleed oneself using
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Amway/ARTISTRY COSMETICS By ------------------------------------------------- ------------------------------------------------- Table of Contents Report for Maxi Boutique 3 Prospecting 3 Pre-Approach/Presentation/Script 4 Approach/Script 4 Handling Objectives/Script 5 Handling Objectives/Script 6 Closing 7 Follow Up Call/Remarks 7 Conclusion 8 Work Cited 9 Report for Maxi Boutique/Prospect Hair Boutique and c/o is the NEW hair
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these strategies have contributed to the success of the company. Mary Kay is a privately held, multi-billion dollar company specializing in the direct sale of skin care and color cosmetics. Founded in 1963, with an investment of only $5000, this company has steadily evolved into a major competitive force in today’s cosmetic industry. Mary Kay’s mission is “To achieve preeminence in the manufacturing and marketing of personal care products by providing personalized service, value and convenience to
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Question for discussion. 1. What are the major SWOT consideration in Mistine’s attempt to continue its growth and dominance in the Thai market? Answer. Strength The strength of Mistine is it leads the Thai direct selling cosmetic market since 2007. Mistine not only serve a wide variety of quality products but also at affordable prices. Every product will be inspected and tested before being delivered to the warehouse. These ensure the quality and standard of the product. Every Mistine product
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studying International Business and Management studies in The Netherlands. Experience Company: PERFUME STAR NETHERLANDS Period: Jan.2012 Position: Sales employee Activities: • Keep Track of the store • Selling products of luxury perfume and cosmetics • Cashier Operations • Advise about beauty, health and self-medication Company: KRUIDVAT HOOGSTRAAT ROTTERDAM Period: August 2,011 Position: Sales employee Activities: • Keep Track of the store • Sell
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% % !“GARNIER”! Situation%Analysis%% (Skincare%Industry)% STRATEGIC!MARKETING!(20008)! ASSIGNMENT!1! SEMESTER!2,!2013! TUTORIAL:!Wednesday!1J!2pm! TUTOR:!Katherine!Therese! Polson! PREPARED&BY:& ANITA!TANG:!558!433! ELENA!JOKIC:!539!600! EMMA!SMITH:!392!185! PHOEBE!POWELL:!586!589! SHANNON!FARGHER:!587!520! Team%members:%A.T,%E.J,%E.S,%P.P%&%S.F% ! Page%1% Table of Contents EXECUTIVE&SUMMARY&......................................................................................
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