He is young man (about 22 ages). He purchased these products include beef, soy sauce, clothing, washing powder. He took about 45 minutes to go shopping. I noticed, he rarely buy in big C. Because he took a lot of time to go looking for food areas. After he bought beef, he choose to buy washing powder and soy sauce. Next, he began to notice the promotional clothing. I think buying clothes beyond his intended audience. Shopping strategy: -He planned before going shopping. - He decided to choose
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The Philadelphia Phillies wish to increase ticket sales through promotions via social media and postal mail “blasts”. Which would lead to greater attendance at games. They wish to target and identify customers who are more likely to come to games. My model will be a response model. The target variable for this model is PRCHS, and it is binary, taking Y for a ticket purchase and N for no ticket purchase. Customer Age Income Status URL SHARE PRCHS 1 26 $ 28,492 S
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INDUSTRY STUDY SALON AND SPA TABLE OF CONTENTS 1. OBJECTIVES OF THE STUDY A. Class Academic Objectives B. Group/Personal Objectives 2. INTRODUCTION A. Nature of the Business B. History C. Industry Background 3. RESEARCH DESIGN A. Scope and Limitations 4. PRESENTATION OF RESULT A. Players of the Industry B. New Entrants C. Buyers D. Bargaining Power of Buyer of Salon and Spa Industry E. Suppliers F. Substitutes 5. ANALYSIS
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they will go in the shop and possibly buy their products. Another below the line strategy is in-store sales. This is when a customer goes in your shop and a sales person will try and explain, promote the product to them. 2 : What type of promotion might Diesel:U:Music be regarded as and why ? The Diesel:U:Music is both above and below the line, and that is called ‘through-the-line’. This
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No two people are alike; Davis expected his replacement to be as much like he was and use his style when Green took on the promotion. It appears as though Green does everything but the expectations that Davis envisions; however, it is not evident that Davis ever clearly laid out the expectations to the subordinate. Davis having held this position prior to Green’s promotion, had expert power from his experience, skills and knowledge (French & Raven, 1959). With his experience from working many
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the 4 ps are important because they put together the whole business. You first need a product so you have something to sell; otherwise it’s not a business. Then you need a price to make a profit, a place to sell your product, and finally a promotion. The promotion helps to get your business going. Without all of these, even just missing one, you have no business. The idea for “IN THE MIDDLE” was actually a pregnancy craving I was having. One night I wanted a cupcake but I also wanted a cookie. So
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masculinity ii. Pictures leading to different links that help you to know more about the actual product iii. Lots of videos and a link to play games and quizzes iv. Not enough promotions v. It shows social responsibility vi. Text large enough to be read B. USA i. Different offers and promotions ii. Videos and pictures with slideshow included iii. It targets fathers and mature males iv. Has social websites like Twitter and
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skyrocketing level of sales promotions and the complexity of the laundry detergent portfolio have seriously taxed their sales, production, and distibution systems. Stock keeping units (SKU) have almost tripled in five years because of new product launches, brand variations, and special product packaging. Now Esteban Garriga, customer service director at Henkel Iberica, is questioning whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their
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Substantive omissions were made in your analysis. (0 Points Earned) B. Past Promotional Events (2 Points Possible) Analyze the effectiveness of past RBS consumer and trade promotions. How have the promotional strategies impacted sales volume? What kind of return on investment is the company getting for consumer promotions and trade promotions? You provided a well-reasoned financial analysis that was supported by facts from the case. (2 Points Earned) Your analysis was incomplete or was not supported by facts
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1. Explain which of the promotional strategies used by Diesel are above- or below-the-line. Analyze the impact that each approach might have. There are two different types of promotional strategies. One is above the line and the other one is below the line. Above the line is using the media like television, radio to promote your product to a mass audience. Below the line is looking to reach a customer not a whole bunch of people, an example of a below the line is using catalogues, direct mail
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