E-Commerce System for the AutoZone Company. The main goal is to address the problem of the company: the need for a comprehensive and integrated information system that would support E-Commerce along with the supply chain management system and the customer relationship management system. Note that AutoZone is a company that distributes and sells automotive spare parts and accessories to its various stores in the country. This business organization is already operating in different geographical locations
Words: 1690 - Pages: 7
Information System to provide better customer service. The upgrade was a success and Club IT became the hottest-spot in downtown bay area. As the club progresses Ruben and Lisa decides to renovate and conduct an evaluation on the club and their employees. After the evaluation of the club there were three business problem found. Club IT, is an innovative business with a booming nightclub in the downtown bay area with a slogan that reads “We treat our customers like our best friend.” Ruben Keys
Words: 945 - Pages: 4
Onder, Astha Bhatia, Arjundev Singh Wadalia Institute of Management TEchnology Dubai Elodie Ruetsch, Namita Goel, Mikail Onder, Astha Bhatia, Arjundev Singh Wadalia Institute of Management TEchnology Dubai Customer Retention Customer Relationship Management Customer Retention Customer Relationship Management Table of Contents I. Introduction 2 II. New Trends in Customer Retention Strategies 2 III. Technology: Resolving customer retention issues 6 IV. Segmented service and support
Words: 5465 - Pages: 22
The Effect Of Customer Relationship Management (CRM) On Customer Satisfaction In Banking Sector by Abdelmenam Ahmed Deghady Supervisor : Dr. Ashraf Labib Table of Content CHAPTER 1 : INTRODUCTION................................................................................................3 1.1 Introduction..........................................................................................................................................................4 1.2 Research Problem..
Words: 6297 - Pages: 26
the momentum of total quality/business excellence? Pillars and Dimensions of Total Quality Management Customer Focus Continuous Improvement Employee Investment and Empowerment Systems Thinking Plan-Do-Check-Act Cycle Leadership Customer Focus through Customer Relationship Management (CRM) European Forum for Quality Management (EFQM) Balance Scorecard Programme Management Process (BSPM) Establishment and set up of Programme Office Strategic Analysis Strategic
Words: 5405 - Pages: 22
Can Selling Be Globalized? THE PITFALLS OF GLOBAL ACCOUNT MANAGEMENT David Arnold Julian Birkinshaw Omar Toulan T o international companies, there is something both inevitable and desirable about the trend towards globalization of the sales function, usually referred to as global account management. It is inevitable because major business customers are generally well down the road to globalization in supply chain management, and from their major suppliers worldwide they increasingly demand
Words: 5905 - Pages: 24
for that reason; Classic Airline’s tests as an airliner are not unforeseen. The corporation is a significant contender within the airline business; nevertheless, like countless airlines; Classic faces several challenges because of the increasing customer worries about flying and the current market ups and downs. Classic Airlines recognizes changes that are necessary for the business; conversely, the managing team needs to recognize the present-day marketing difficulties that are troubling the business
Words: 2140 - Pages: 9
Atlantic City), as well as from new entrants (riverboats and Indian reservations). Customers have many options in terms of how, when, and where they gamble. These same customers can elect to take a trip to the beach, as opposed to travel to a casino. When performing a value chain analysis, it appears that Harrah's is using its new business strategy to create a new service, enhance product penetration, and lock in its customers. Harrah's new information system is having a strategic impact on its operations
Words: 640 - Pages: 3
Nordstrom's: A Case for service Introduction The purpose of this study is to examine the customer service model used by retail department store, Nordstrom’s, and determine if their approach to customer service is a proven way to mitigate potential conflict. I will answer three case questions presented within the study, analyze the information presented, and draw an independent conclusion based on my review of the case material. Nordstrom’s is an upscale retail department store headquartered
Words: 1210 - Pages: 5
Rolph E. Anderson, Drexel University, Philadelphia, USA Perhaps the most important, yet underutilised resources in customer relationship management are salespeople. Drawing upon literature from social network theory, personal selling, sales management, and industrial buying behaviour, buying centre mapping is proposed as a tool for salespeople to improve customer relationship management (CRM). A framework linking a salesperson’s systematic mapping of buying centre structure to the CRM strategy development
Words: 6040 - Pages: 25
