RESEARCH ARTICLE THE ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM IN CUSTOMER KNOWLEDGE CREATION 1. Bahareh Behdadmanesh and 2.Mansur Amini Lari 1. Department of Management, Fars Science and Research Branch, Islamic Azad University, Fars, Iran 1. Department of Management, Shiraz Branch, Islamic Azad University, Shiraz, Fars, Iran 2. Department of Management, Fars Science and Research Branch, Islamic Azad University, Fars, Iran Abstract: Customer relationship management is a marketing strategy,
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What are the typical functions in a customer relationship management system? Most business models are centered on a product or services with a particular client or customer in mind. Customer relationship management systems are essential to developing the long term customer relationships based on the services provided. “It’s important to note that CRM is not just the software. It is a total business objective which encompasses many different aspects of a business including software, hardware
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TD Canada Trust: Managing Customer Relationships November 18, 2014 ADMS 4255 Prof. Marius Dobre Burhanuddin Ameen Gaggan Sahota Nihal Ahmed Alvina Ali Siqi
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Customer Relationship Management is a concept used by the organization to manage the relationship with customers, including collecting, storing and analyzing customer information. CRM supports a company to provide service to customers in real time with a relationship with customers. Based on what is known of the customer, companies can create variations of supply, services, programs, messages, and media through the system that implement CRM, the company formed a closer relationship with customers
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benefit of Customer Relationship Management System CRM deals with aspects of the work with clients, whether these involve sales procedures or service-related issues. It is the most often used to control information, marketing campaigns and market participation. The data that is collected can later on be analyzed to come up with innovative solutions to the most common customer-related problems. The CRM allows a company to identify its target customers, to optimize sales management, streamline
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day, November 2012 “CUSTOMER RELATIONSHIP MANAGEMENT IN BANKS WITH REFERENCE TO CORPORATION BANK UNIVERSITY OF MUMBAI PROJECT REPORT ON “CUSTOMER RELATIONSHIP MANAGEMENT IN BANKS WITH REFERENCE TO CORPORATION BANK” T.Y.B.B&I (SEMESTER V) ACADEMIC YEAR: 2012 – 2013 SUBMITTED BY ............................ ROLL NO – ................... PROJECT GUIDE PROF. ..............................................
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EXECUTIVE SUMMARY Customer Relationship Management is a way of creating and evolving your organization in the market place and at the same time in the mind of each individual customer. Customer expectations such as product quality, service responsiveness, price stability and the physical appearance of the staff and vehicles are important in the tourism industry. Online customers often look for rapid and accurate order fulfillment, good prices, and high levels of customer service and website functionality
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IMPLEMENTING CUSTOMER RELATIONSHIP MANAGEMENT AS A CORE BUSINESS STRATEGY Presented to Adrian Lim School of Business Management Nanyang Polytechnic February 13, 2014 EXECUTIVE SUMMARY This report provides an analysis and evaluation of the current customer relationship management of Singapore Café Ptd Ltd. The purpose of this report is to enhance the existing customer’s experience at Singapore Café and to increase our presence in the F&B Industry. Sources of data collection include
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This study about Customer Relationship Management in South Africa gives an important overview about the relationship between customers and companies nowadays in this region. The focus was a long term insurance company. Insurance are a significant part of the service sector and is revolutionizing the financial sector. The insurance companies generate total gross written premiums of 25.1 billion in 2010, a very lucrative business. In the last quarter of 2009 the South Africa economy decreased, due
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To:$Tom$Keltner,$CEO/Americas$ From:$0619$7389$ Date:$February$16th,$2008$ Re:$Future$CRM$direction$and$Strategy$ $ It$is$proposed$that$Hilton$Hotels$Corporation$reinvest$approximately$$2$million$dollars$in$the$OnQ$CRM$ initiative$with$the$focus$on$a$more$targeted$approach$to$better$serve$the$diverse$Hilton$portfolio.$This$ tactic$addresses$the$objective$of$significant$growth$given$the$key$issue$of$achieving$service$ standardization,$a$typical$challenge$of$service$delivery$operations.$$With$Blackstone’s$capital$backing$
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