...Ecommerce System This document presents the proposed E-Commerce System for the AutoZone Company. The main goal is to address the problem of the company: the need for a comprehensive and integrated information system that would support E-Commerce along with the supply chain management system and the customer relationship management system. Note that AutoZone is a company that distributes and sells automotive spare parts and accessories to its various stores in the country. This business organization is already operating in different geographical locations and is continuing to grow while maintaining its supply chain as a vital component of the business. In this regard, it is argued that the AutoZone Company needs to develop such a comprehensive and integrated system in order to maximize the business benefits of the supply chain management system, the customer relationship management system and the e-commerce system. To date, the work that has been completed includes the development of the individual systems, namely, the supply chain management system and the customer relationship management system. These two systems have already been individually developed by the company, which means that the supply chain management system and the customer relationship management system are already functioning separately. The company is already benefitting from the use of these two systems, but the system is still not yet linked or integrated with each other. The supply chain management system functions...
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...the world. Classic Airlines has had a history of success and profitability, but as the competitive market changes and a downturn in the travel industry, management has identified changes that need to be made. To ensure the airlines remain competitive and profitable Classic Airlines is faced with the challenge of delivering increased value within leaner budgets. The analysis of the current situation of Classic Airlines is to use proven techniques to address customer loyalty issues and improve the existing Customer Relationship Management (CRM) system. Classic Airlines may uncover numerous opportunities to meet executive demands when implementing the use of the nine-step problem-solving model. Issues and Opportunities: Step One Classic Airlines has become a successful company in Customer Relationship Management. Classic has continued to be profitable; however, recently has been plagued by the uncertainty in the flying industry. Issues have been identified that need addressed, both internally and externally to avoid bankruptcy. External issues include competition, government regulation, and operating costs. Classic Airlines price structure has been uncompetitive compared with other airlines in the industry. Discount Airlines, such as Southwest, and its no-frill business model have enjoyed tremendous success, wooing customers based on price, not perks (Plunkett, J, 2012). Operating costs, such as fuel and labor have decreased Classic Airlines ability to compete within the industry...
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...The purpose of this report is to outline the advantages and disadvantages of cloud- based CRM and SCM solutions, how it can enhance a business’ customer relationships and supply chain as well as balancing the risks of the use of this technology with the benefits. This report will firstly illustrate the benefits and disadvantages of implementing a cloud-based CRM and SCM solutions, in comparison to traditional on-site processes to assist Forever 21 in making a decision whether to use these CRM and SCM solutions or not. It will then describe how CRM and SCM solutions can maintain customer relationships and retention through the leveraging of an enhancing the efficiency of supply chain management and tailoring the product range through the use of these technologies. This report will accentuate the security, ethics and privacy issues that are associated with cloud-based CRM and SCM solutions. A recommendation of a specific vendor for cloud-based CRM and SCM solutions will then be provided to assist the CIO of Forever 21 in making a decision which is most suitable to a retail business such Forever 21. Table of Contents Executive Summary 2 Introduction 4 Supply Chain Management 4 Benefits of a cloud-based SCM solutions 4 Drawbacks of a cloud-based SCM Solution 5 Customer Relationship Management 5 Benefits of cloud-based system CRM solutions 6 Drawbacks of cloud-based CRM solutions 6 Leveraging Cloud-based SCM and CRM solutions to Improve Business Strategy 7 Enhancing...
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...in the academic field over the past several years over whether or not Knowledge Management is important to our society. Scholars and observers from many disparate subjects, such as sociology, economics or management science agree that nowadays “knowledge” is at the centre of the stage. In support to that statement, researchers have identified one key ability that is common to all successful organizations: the effective creation of relevant business knowledge and the timely dissemination of that knowledge to those members of the organization who need it (Bowman, 2002). Worldwide Chocolate Limited started out as a small chocolate bar manufacturer but knew a rapid expansion in a relatively small period of time. My subsequent report will highlight the fact that only through the implementation of a Knowledge Information System will WCL be able to preserve its core values: maintaining a high quality of product, continuous innovation and good customer service. WCL needs to improve the communication between its various departments, it has to perfect its knowledge on the different sources of supply it uses and it also has to preserve its quick response to customer needs. The linchpin of all these changes is knowledge: WCL will have to leverage knowledge in order to gain a competitive advantage. The firm currently has eight central departments, namely: Accounting, Marketing, Human Resource Management, Research and Design, Sales, Warehousing, Manufacturing and Logistics and Despatch...
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...required to enable or support each of those operations-level requirements. a. Employing the MIS Integrative Framework (posted on blackboard for this Session Assignment), what is the primary business focus/driver of WNZ Media (i.e. operational excellence, customer intimacy, product/service innovation) and why did you make this choice? WNZ Media’s primary business driver is to expand the business into a new path and its relationship to its customers. That means the WNZ Media would need to create new products and service that are demanded. The overall plan for the business was to have an entrepreneurial-based approach, which would include technology and the Internet for its product selection. WNZ wanted to add on a technological aspect to its business to widen its client base and increase their business opportunities. Their new mission has progressed over the years and has become to ride the emerging Internet wave. b. What would be the most important secondary driver/focus for WNZ? The secondary driver of WNZ Media would be customer intimacy due to WNZ crave in wanted to have better customer care and satisfaction of their products and services. This will allow their customer to accept the new web based system and purchase items and services through this new technology. c. Complete the table below (note: provide at least 8 examples): Key Operations-level (i.e. day-to-day) Business Activities/Transactions | Associated...
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... Databases, Network Applications, and E-Business OBJECTIVE: Describe how databases are used in the work environment. Resources: Ch. 4 and Technology Guide 2 of Introduction to Information Systems and Ch. 1 for Access in Microsoft® Office 2010 Content • Ch. 4: Data and Knowledge Management of Introduction to Information Systems o Managing Data • The Difficulties of Managing Data • The Data Life Cycle o The Database Approach • The Data Hierarchy • Designing the Database o Database Management Systems • The Relational Database Model • Databases in Action o Data Warehousing • Describing the Data Warehouse • Data Marts o Data Governance o Knowledge Management • Concepts and Definitions • Knowledge Management Systems • The Knowledge Management System Cycle • Technology Guide 2: Computer Software of Introduction to Information Systems o Significance of Software o Software Issues • Software Defects • Software Evaluation and Selection • Software Licensing • Open Systems • Open-source Software o Systems Software • System Control Programs • System Support Programs o...
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...Customer Relationship Management and Key Account Management [Name of writer] [Name of institution] Table of Contents Introduction 1 Customer Relationship Management 1 Customer Relationship Management in Business to Business 1 Customer Relationship Management in Business to Customer 2 Issues related to CRM in B2B and B2C 2 Customer Privacy 3 Technical Immaturity 4 Ownership and Accountability 4 Importance of Customer Loyalty 5 Conclusion 5 References 7 Customer Relationship Management and Key Account Management Introduction This paper intends to focus on the importance and need of customer relationship management for business organizations. The paper will focus the role of customer relationship management in business to business marketplace. In addition to this, the paper will incorporate the role of customer relationship management in business to customer marketplace. The paper will further illustrate the issues which are associated with customer relationship management in business to business marketplace. Issues related to customer relationship management in business to customer marketplace will also be included in the paper. Positive and negative impacts of relations on business dealings will also be discussed in the paper. All of these discussions will help in understanding proper role of customer relationship management in the both B2C and B2B marketplace. Customer Relationship Management CRM i.e. Customer Relationship Management...
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...Management Information Systems for Tourism Hospitality Organisation Using Management Information Systems for Tourism Hospitality Organisation CONTENTS Introduction to the Project 2 Introduction to McDonald 3 Role of MIS within Tourism and Hospitality context 4 Importance of Management Information System for Hospitality and Tourism Industry 6 Use of IT System in an Organization to attain Competitive Advantage 7 Type of Database and Data warehousing in Tourism and Hospitality 9 Use of E-Commerce and MIS in the Industry 11 System Design Requirements of Tourism and Hospitality Business 14 Use of IT to Support Customer Relation Management 16 Role of Enterprise Resource Planning in Tourism and Hospitality 18 IT Security Issues within the Tourism and Hospitality Industry 20 Ethical and Privacy Issues on Use and Storage of Data. ...
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...is the job of accounting, they are responsible for crunching the numbers and knowing the overall outlook of the company. The current setup of the accounting system is not bad but for a competitive edge it would be an advantage if they were updated. When the accounting system was founded, it was built for simply gathering financial data and returning that information to us for decision making. This would include key decisions in, payroll, investments, payable and receivable accounts, and sales. There may be others since accounting is such a vital function in the business. In the competitive world this is just not simply enough. So building accounting systems, will take advantage of a few new key features, and some core technologies that many of our competitors may be using to increase their business. Key Features of the New System With new system there will be quite a few additives to it. The first thing that will be done is the integrating of the new accounting system with the rest of the systems. Then bring in systems, for Enterprise Resource Planning, Supply Chain Management, Collaborative Planning and Forecasting , and Customer Relationship management. With the new system, we will also be bringing new budgeting software, auditing software and a integration of the accounting and finance software. With this new system and software are accounting and financial team will be able to create their documents in a timelier fashion. This will in turn give the forecasting software...
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...Telecommunications, and Wireless Computing/ Customer Relationship Management/ Systems Development | | The following report provides a comprehensive analysis of Networks, Telecommunications, and Wireless Computing/ Customer Relationship Management/ Systems Development regarding the Broadway Café. | | | | Contents: 1. Introduction – p3 2. E-coupons vs. Paper coupons – p4 3. Risks involved with m-coupons – p5 4. Privacy Issues – p6 5. Benefit of tracking response rates of m-coupons and forwarding by customers – p7 6. Virtual world business in the real world – p9 7. Customer relationships in a virtual world – p10 8. Virtual Customer Service Strategy – p10 9. Difference in Supporting Second Life Customers vs. Real and Web Customers – p11 10. Security and Ethical Issues Regarding Second Life – p12 11. Pros and Cons of Using an Employee to Build you a Custom System – p13 12. Pros and cons of using of purchasing a COTS – p14 13. A Smooth Transition with Older Employees and the New System – p15 14. Conclusion – p16 15. References – p17 1. Introduction: Recently I have inherited a coffee shop from my late grandfather, the Broadway Café. The café is located in downtown Charleston, WV and offers many different kinds of specialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. Opened in 1952, the Broadway Café has enjoyed the benefit of being a local hotspot over its many...
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...------------------------------------------------- Customer relationship management From Wikipedia, the free encyclopedia Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.[1] The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients to return, and reduce the costs of marketing and client service.[2] Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.[3] Measuring and valuing customer relationships is critical to implementing this strategy.[4] Contents [hide] * 1 Benefits of Customer Relationship Management * 2 Challenges * 2.1 Complexity * 2.2 Poor usability * 3 Fragmentation * 3.1 Business reputation * 3.2 Security, privacy and data security concerns * 4 Types/variations * 4.1 Sales force automation * 4.2 Marketing * 4.3 Customer service and support * 4.4 Appointment * 4.5 Analytics * 4.6 Integrated/collaborative * 4.7 Small business * 4.8 Social media * 4.9 Non-profit and membership-based * 5 Strategy * 6 Implementation * 6.1 Implementation issues * 6.2 Adoption issues *...
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...Airlines and Marketing Solution Your Name Here MKT/571 December 12, 2012 Instructor Stuart Ringer Introduction The standard method for solving a problem primarily will involve defining the problem, understanding the problem in relation to the current developments, and assessing what in fact needs to change. In the case of Classic Airlines, budget restrictions, decreased sales, low employee morale, diminished customer satisfaction, and the need to cut costs are the issues that plague the organization. According to the University of Phoenix (2012), Classic Airlines has experienced a decrease in stock prices due to limited consumer assurance, rising costs of labor and fuel. In searching for solutions, this paper will employ an aggressive nine step process of defining the problem to achieve the recommended marketing solution that includes the following steps: 1) define the situation or problem; 2) frame the right problem and measure the levels of current performance; 3) describe the end-state goals that will provide direction and vision to help management make the appropriate choice; 4) identification of alternatives that determine root causes and determine the reasons the process is working or not working appropriately; 5) evaluation of alternatives and select the best strategy to solve the problem; 6) identify and assess risks; 7) making a decision; 8) develop and implement solution and appropriate changes in the process; 9) evaluation of results to stay committed on...
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...Executive Summary The purpose of this report was to examine the results of the effective implementation of customer relationship management (CRM) systems. What is the most effective way to realize all of the benefits from CRM system implementation? Research for this report included a review of current literature on effective implementation of CRM systems and the market data on popular CRM systems on the market available on Gartner, the leading information technology research website. Major findings indicate that just simply buying into a CRM system would not bring the promised benefits associated with the system. That is only possible if the implementations of the system is backed by appropriate strategies, supplemented by the aid of high tech IT solutions and it is the most important to know how to use the integrated information system to the best advantage. For the new CRM system being implemented in the company to be a success, the company has to evolve and implement a strategy that will iron out the kinks from the existing system to the new. The success of this endeavor depends greatly on the top management, who has to showcase their commitment and, most importantly, lead the way, guiding the rest of the employees to a new direction, which, when supplemented by the new IT infrastructure, can help give the company the competitive edge it so desires. At the end of the day CRM is only a tool, which can bring tremendous success to the company only if it is implemented and...
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...PART A: Issues that need to be considered in upgrading BAL’s procurement platform are: • Integration capabilities of programs required by customers: Because there are special considerations for tracking that must be considered due to the nature of the product. • Autonomous operations of divisions – Considering their autonomous nature, it would be extremely beneficial if the new system would help make operations throughout all units and geographical locations more transparent so that everyone could work toward the same goals rather than focusing only on their own internal goals. • Employee resistance – if employees are not allowed any involvement in the decision and ultimate development of any new system there will be resistance to change. How to integrate these new system(s) should be a consideration as much as what to purchase. • Available resources – Management has restricted the resources available to purchase this system. This will make it necessary to look at only what is a “must have” rather than just a “nice to have” in the system. This is where employees should be invited to register their opinions on the new software and processes. • Management position – Since management still seems to be leaning toward patching together the old systems they will need to be convinced if the decision is made to change procedures or software. Ultimately, they are the ones who will ok the spend. • Legacy systems – possible integration, data transference capabilities. We need to consider...
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...Executing A Customer Relationship Management (CRM) System for Improved Sales and Customer Relations Managerial Applications of Information Technology – MIS-535-18378 Keller Graduate School of Management February 22, 2015 Abstract Review of Albright, Inc. customer service sales systems indicated that the company’s sales are down due to the lack of efficient databases to understand the customer life cycle. Albright, Inc. sales religious interdenominational Christian publications through customer service telephone centers and retail outlets. Customer interactions and data sales are recorded through several systems that are not integrated and are difficult for the sales force to access. The company is in need of a solution to increase sales revenue with declining sales and expand it market presence. A database system is needed that will help to analyze relevant customer data quickly for increased sales opportunities. This will also provide a competitive position in the market place for a larger share of the market. After careful review of stated requirements three Customer Relationship Management (CRM) vendor systems are being suggested based on analysis of the cost and benefits to be achieved with automating the customer sales processes for both the customer service center and retail outlets. The key strategic factors that will impact Albright, Inc. future sales growth and market presence is a robust system that will streamline...
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