GM1114 Relationship Management 2015 Course outline The course is divided into four modules Module 1 - RM Concepts, Module 2 - RM Applications in Consumer and Business Markets, Module 3 - RM Tools, Techniques and Technologies, and Module 4 - RM Implementation Module 1: Sessions 1-4 The Concept of Relationship Management Text: Chapters 1-4 This module focuses on the conceptual and theoretical foundations of RM. A number of theoretical perspectives developed in economics, law and social psychology
Words: 1471 - Pages: 6
What unique approach did Whirlpool employ in defining a solution? a. Seeing the supply chain as originating with suppliers b. Seeing the supply chain as a way to focus on customers c. Seeing the supply chain as an extension of its sales practices d. Seeing the supply chain as a tool secondary to knowledge management | 3. | (Synthesis)Which type of system, from a constituency perspective, did Whirlpool need to improve? a. MIS b. DSS c. TPS d. ESS(Synthesis in terms of
Words: 1998 - Pages: 8
Business System Stephen Jones BSA/310 July 25,2011 Paul Porch e-Commerce Business System In the world nowadays, when e-Commerce customers surf a business website it is important to business they return as customers another time. A business has several items that must be addressed when using an e-Commerce system to obtain recurring customers, which is service, and performance. “A site must be efficiently designed for ease of access, shopping, and buying, with sufficient server power
Words: 952 - Pages: 4
that encompasses companies. This paper explains the Supply Chain Management strategy to the new hires in Hangzhou, China. Supply chain management theory can help Riordan Manufacturing as to how each function in the supply chain connects to meet efficiency. By using a competitive strategy Riordan Manufacturing plans to “go green”. Riordan’s mission relating to customer fulfillment is “strive to be a solution provider for our customers and not be a part of our customer’s challenges” (Apollo Group Inc
Words: 1530 - Pages: 7
• Financial Performance Management Discover how to invest in opportunities that allow you to control costs, determine the best strategy, and use real-time data to make immediate adjustments. o Make better financial decisions faster using real-time data o Cascade your strategy across all levels of the banking organization o Deliver accurate costing information to make more informed decisions Less • Risk and Compliance Management Proactively monitor risks and internal controls to align strategy
Words: 1266 - Pages: 6
Relationship Marketing Index Using Holistic Approach A project report submitted in partial fulfilment of the requirements for B.Tech. Project B.Tech. By Katum Yomcha (2010IPG-50) Divyank Shekhar Singh (2010IPG-34) Pradeep Kr. Meena(2010IPG-109) ABV INDIAN INSTITUTE OF INFORMATION TECHNOLOGY AND MANAGEMENT GWALIOR-474 010
Words: 9270 - Pages: 38
Bona Research Note 14 January 2004 Audi's Three Steps to a Winning CRM Strategy This case study shows how Audi takes reactive, proactive and selective approaches to customer relationship management. It believes its three-step strategy will create lasting ties with customers. Core Topic Customer Relationship Management: Creating Business Value for CRM Key Issue What is a CRM strategy, and how does it relate to and integrate with other enterprise business strategies, processes and
Words: 2339 - Pages: 10
differs from traditional business 2. Comprehend the relationship between e-business and electronic commerce 3. Understand the fundamental ideas behind customer relationship management 4. Understand the fundamental value proposition and key tenets of knowledge management 5. Identify the opportunities for knowledge management in e-business 6. Understand the fundamental ideas behind knowledge-enabled customer relationship management and its evolution E-Business: Is the conduct
Words: 2365 - Pages: 10
Chapter One Marketing: Creating and Capturing Customer Value Chapter 1- slide 1 Creating and Capturing Customer Value Topic Outline • • • • • • • What Is Marketing? Understand the Marketplace and Customer Needs Designing a Customer‐Driven Marketing Strategy Preparing an Integrated Marketing Plan and Program Building Customer Relationships Capturing Value from Customers The Changing Marketing Landscape Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Words: 1402 - Pages: 6
CRM-Case Analysis Customer profitability and customer relationship management at RBC financial group Submitted by Team Pandavas (Team 3) Bhawna Gupta (P131011) Deepak C (P131015) Esha Pandey (P131016) Magdalene (P131021) Shashank (P131032) Overview: The RBC is the largest Canadian financial institution with 12 million clients worldwide having 60000 employees and 700 products. It owns 270 billion dollars of assets .Earlier, there was healthy competition between the major players .As
Words: 559 - Pages: 3
