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    Privatisation of Insurance

    Market in India: From the British Raj to Monopoly Raj to Swaraj Tapen Sinha CRIS Discussion Paper Series – 2002.X Privatization of the Insurance Market in India: From the British Raj to Monopoly Raj to Swaraj by Tapen Sinha, Ph.D. ING Comercial America Chair Professor Instituto Tecnológico Autónomo de México Mexico City, Mexico and Professor, School of Business University of Nottingham, UK tapen@itam.mx, tapen@nottingham.ac.uk Abstract We examine the institution of insurance in India. Over the

    Words: 6374 - Pages: 26

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    Consumer Purchase Behaviour Analysis of Shampoos

    concerns have risen among both men and women in India, and this has given a significant boost to the country’s cosmetics industry, especially the hair care market. According to our latest research report on the Indian hair care market, segments like hair oil, shampoo, gel, and hair colour have witnessed an unprecedented growth in the sales. The shampoo market in India is estimated to be 2500 – 3000 crore worth. It is estimated that the hair oil market in India will cross the INR 100 Billion-mark in future

    Words: 4921 - Pages: 20

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    Amul

    Related M ore Branding strategies of amul 15990 views Follow Like A project report on distribution channel and demand of amul beverages in hubli 9203 views Like Amul report 7231 views Like Amul ppt Presentation - largest food brand in India & Asia 46869 views Like amul brand strategy 14279 views Like report Amul 9215 views Like S UMMER INTERNS HIP PROJECT ON AMUL 13149 views Like Amul final pdf 4610 views Like Amul: the brand building challenge 18094 views

    Words: 5191 - Pages: 21

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    Contemporary Issues in Green Marketing

    are also aware of the environmental issues like; global warming and the impact of environmental pollution. Green marketing is a phenomenon which has developed particular important in the modern market and has emerged as an important concept in India as in other parts of the developing and developed world, and is seen as an important strategy of facilitating sustainable development. In this research paper, main emphasis has been made of concept, need and importance of green marketing. Data has

    Words: 4395 - Pages: 18

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    Managing Brand in the Long Run

    Managing Brand for the long run : Brand Reinforcement and Revitalization Prof. Vikas S. Dole, Lecturer Neville Wadia Institute of Management Studies & Research, Pune- 01 Email: dolevikas@gmail.com, Mobile: 09764823924 Abstract: A strong brand is a powerful driver of sales, profit and shareholder value. That’s why market value of fortune companies is more in intangible assets. Even the most popular brands face the danger of getting lost unless they reflect the changing customer preferences

    Words: 2761 - Pages: 12

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    Marketing Strategy and Martketing Mix of Frooti

    do not fall into this classification. Many carbonated soft drinks are optionally available in versions sweetened with sugars or with non- caloric sweeteners SCOPE OF PROJECT 1. Detailed study of the non carbonated  soft drinks industry in India   2. Analysis of Frooti’s performance against the other prevailing noncarbonated soft drinks brands in the country.   3. Analyzing consumer perception based on various parameters such as purchase frequency, effect of sales promotion schemes, brand

    Words: 6101 - Pages: 25

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    Public Relation

    AMITY UNIVERSITY AMITY SCHOOL OF COMMUNICATION (ASCO) BEHAVIOURAL SCIENCE PROJECT ON PROFESSIONAL TOOLS OF PUBLIC RELATION SUBMITTED

    Words: 7887 - Pages: 32

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    Over View of Adverting

    CHAPTER II HISTORY OF ADVERTISING - - AN OVERVIEW This chapter is devoted to give an overview of the history of advertising in general, in lndia and in Kerala. Section I of this chapter makes a brief review of the history of advertising in general. Section II gives a resume' of the history of advertising in lndia while Section Ill gives a brief account of the history of advertising in Kerala. SECTION - I ORIGIN OF ADVERTISING The origins of advertising lie thousands of years in the past

    Words: 13986 - Pages: 56

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    Gagan

    period N + 1 = Rs. 23,000 × 100/18,000 N + 1 = 127.78 The weight may be the trading volumeof the particular scrip.When the index uses the trading volume as weight, on its shows the depth of the market in terms of trading volumes and conditions. All India Equity index of Financial Express with base year 1979 uses the trading volume of the scrip as weight. The Business Line - (BL) - 250 (Base January 17 1994 = 100) a comprehensive index comprising of 43 industry group is a wealth index and the weight

    Words: 3701 - Pages: 15

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    Mercar

    Market’s report, “Indian Pharma Sector Forecast 2014.” India will emerge as a leading global player in pharmaceutical industry by 2020, securing a place among the top five major global markets, according to Ikon Marketing Consultant (IMC). Also, Associated Chambers of Commerce and Industry (Assocham) has said it expects the Indian pharmaceutical industry to reach US$ 20 billion by 2015, making it one of the world's top 10 pharmaceuticals markets. India has a strong local manufacturing base and domestic

    Words: 6445 - Pages: 26

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