Decision Support Systems 24 Ž1998. 29–43 An empirical study on consumer acceptance of products in electronic markets: a transaction cost model Ting-Peng Liang ) , Jin-Shiang Huang 1 Department of Information Management, National Sun Yat-sen UniÕersity, Kaohsiung, Taiwan Abstract Electronic commerce is gaining much attention from researchers and practitioners. Although increasing numbers of products are being marketed on the web, little effort has been spent on studying what product
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Introduction to Decision Making Methods János Fülöp Laboratory of Operations Research and Decision Systems, Computer and Automation Institute, Hungarian Academy of Sciences 1. Decision Making Process “Decision making is the study of identifying and choosing alternatives based on the values and preferences of the decision maker. Making a decision implies that there are alternative choices to be considered, and in such a case we want not only to identify as many of these alternatives as possible
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need to make the decision within the framework of an enterprise’s strategic objectives and organizational structure while considering and integrating financial and strategic benefits of each project. The paper discusses the use of the ANP, a general form of Saaty’s analytic hierarchy process, as a model to evaluate the value of competing R&D project proposals. A generic ANP model developed by the authors, which includes in its decision levels the actors involved in the decision, the stages of research
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the skills in making decision. The routine decisions are the main areas of managerial decision making. In bureaucratic setting, which is functional rationality, the managers are expected to follow the policy rather than create a new way of solving problem. Many managerial decisions usually base on procedure; however, if unusual problem occurs, the managers are expected to find the solution that satisfies their bosses. Managers have to face “gut decisions” when those decisions involve big influences
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1. UNILEVER’S “REAL BEAUTY” CAMPAIGN FOR DOVE 2. INTRODUCTION “ WE WANT TO CHALLENGE THE DEFINITION OF BEAUTY. WE WANT TO DEFY THE STEREOTYPE THAT ONLY THE YOUNG, BLOND AND TALL ARE BEAUTIFUL .” - MR. PHILIPPE HAROUSSEAU, DOVE’S MARKETING DIRECTOR 3. HISTORY oF UNILEVER William Hesketh Lever, founder of Lever Bros, an Anglo-Dutch Company which was formed in the year 1930 by the merger of British soap maker “Lever Brothers” and Dutch Margarine producer “Margarine Union”. The merger unit formed
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points) The Naive Bayes classifier uses the maximum a posteriori or the MAP decision rule for classification. True or False. Explain. Solution: True. The decision rule for the Naive Bayes classifier is: P (Xi |Y = y) arg; max P (Y = y) y i One can think of P (Y = y) as the prior distribution and P (Xi |Y = y) as the data likelihood. Note that when we do the learning, we are using the MLE approach. The decision rule is using MAP inference but the learning algorithm is using the MLE approach
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University of Phoenix MGT 350 – Critical Thinking: Strategies in Decision Making Group: _____A_____ Dr. Jennie Wong, EdD, MBA, SPHR November 14, 2011 Problem Formulation and Decision-Making Tool The importance of using decision making tools has been helpful throughout man kind, although the stated theories came about not too long ago in 1927 by Ernst Heinrich Weber and Gustav Fechner. Naturally, a person will make a decision based on what they see fit to be the best fit for their needs or
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Jose’s Authentic Mexican Restaurant Jose’s Authentic Mexican Restaurant, (JAMR), is a small restaurant offering 23 main entrees prepared in a traditional Mexican style with an array of ingredients from eight different basic stocks. Designed in a Mexican style with authentic Mexican music, JAMR promotes customers to experience the overall theme. Though JAMR has a positive customer base there, are concerns that JAMR is experiencing full customer satisfaction. Surveys conducted showed sixty
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establish some level of a decision making matrix. For example each alternative needs to be evaluated on three core questions. What is the cost, in dollars, of this alternative? What is the potential for harm to the consumer by using an alternative? What is the long term impact to Toy Company by moving forward with this alternative? In the process of asking and answering all of the questions a more plausible outcome evaluation will develop. In the evaluation and decision making process the long
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‘Whirlpool Corporation’ has been prepared towards the purpose. Objective of the report: There are several objectives to conduct the study which are: To Provide an overall information about the whirlpool company To provide the position in the BCG Matrix To analyze the SWOT of the organization To give an economical analysis. Methodology: To prepare this report we mainly depend on the primary data. But also take some help from our seniors. Process of collecting secondary data: We went to our
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