When BNY Mellon drafted Joe Montana for a wealth management commercial, they just may have found an avenue to reach baby boomers seeking a way to ensure they are financially ready for retirement (BNY Mellon, 2014). While Joe Montana may not appeal to all generations, he is effective in reaching fellow baby boomers seeking financial stability for retirement because he is a well-known and respected football legend and if Joe Montana finds wealth management challenging then they may too. Joe Montana
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Baby boomers are the first generation to actively declare a higher priority for work over personal life. They generally distrust authority and large systems. Their values were shaped primarily by a rise in civil rights activism, Viet Nam, and inflation. They are more optimistic and open to change than the prior generation, but they are also responsible for the “Me Generation,” with its pursuit of personal gratification, which often shows up as a sense of entitlement in today’s work force. Because
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Generational Influences on Learning Myra R. Nickles Webster University Generational Influences on Learning Overview/Summary of Article written by Sandra Gibson: E N H A N C I N G: Intergenerational Communication in the Classroom: Recommendations for Successful Teacher-Student Relationships and article written by Lynn Lancaster and David Stillman: From World War I to the World Wide Web: traditionalists, baby boomers, generation Xers and Millennials at work. The article written by Lynn Lancaster
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Audience Analysis By Student COM 285 April 04, 2012 Teacher Audience Analysis By definition “Audience analysis” is led by technical writers in an assignment's initial periods. It comprises of assessing the audience to make sure the information provided to them is at the suitable level. The addressees are often mentioned as the end-user, and all communications need to be targeted towards the defined audience. Outlining an audience requires the thought of many factors, such as age, culture
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CHAP TER Market Segmenting, Targeting, and Positioning C O M P E T E N C Y O B J E C T I V E S F O R M A S T E R Y 1. Identify the role of market segmentation in developing a marketing strategy. 2. Identify criteria for market segmentation. 3. Identify common types of positioning strategies. 5 Suppose you’ve created a great new offering you hope will become a hot seller. Before you quit your day job to market it, you’ll need to ask yourself, “Who’s going to buy my product?” and “Will there be enough
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Generational Diversity in the Workplace Managerial Communications 10/14/2011 Today, the workplace environment is comprised of people, both males and females from all different cultures and generations. For the first time in U.S. history there are four different generations out in the workforce. A generation can be defined as a group of individuals born within a term years having similar ideas, goals, attitudes and experiences. It can also be defined as the average period between the birth
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Managing the Generations Billy Henderson Prior Learning Essay Dr. David Williams February 28, 2012 Managing the Generations Managing employees can come easy to some managers, but one part of managing workers is a little more difficult than a manager figure, and that is managing the different generations. In August of 2011 I was able to attend training for supervisors and managers that showed them the difference in the generations in the workforce. This was the first part of a three part
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Final Course Project This report was written to provide the reader with a demographic profile and a brief overview of the healthcare organizations, as well as informed them of the potential healthcare needs one might anticipate in this geographic area of Valley, Alabama. Not only that, it will also discuss the marketing analysis that will identify a specific proposed healthcare service for Lanier Hospital which is a cancer treatment center. It will also go in great detail about the overall marketing
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Diversity: Scorecard Why Board Diversity Equals Success Alicia Yi Managing Director, Strategic Client Services Korn/Ferry International Women vs. Men’s Tertiary Education * The score above show the proportion of women to every 100 men. ** Source: MasterCard Worldwide Index of Women’s Advancement Asia’s Growth Model is Shifting… MARKET SHIFT ASIA 1.0 (1985 – 2005) THE IMPETUS FOR CHANGE — Reduced Western Consumer Spending — Emerging Consumerism in Asia — Shifting R&D investments — Asia’s
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by global companies in their efforts to remain competitive. This case can be used to 1) Identify specific value changes precipitated by globalization in recent years 2) Increase awareness of the managerial implications of cultural as well as demographic changes for developing appropriate HR strategies and programs 3) Understand the concept of generational identities in a fast-changing economy, such as South Korea 4) Expand understanding of generational cohorts, by comparing and contrasting
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