Southwest Airlines in 1966 started off as a small commuter air service owned by an entrepreneur named Rollin King. After over hearing business men complain about there routine drive between San Antonio, Dallas, and Houston Texas. After overhearing these complaints in 1967 King filed papers to incorporate the new airline and submitted an application to the Texas Aeronautics Commission for the new company to begin serving Dallas, Houston and San Antonio. After several years of legal problems from
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Bus 599: Crafting and Executing Strategy Dr. Denean Robinson Assignment: Assignment #5: Corporate culture/Leadership Actions for Strategy Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage Whereas the litany at many companies or firms is that customers come first, at Southwest, the operating principle was that employees come first and customers come second. Southwest’s management believe that delivering superior service
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Running head: Corporate Culture/Leadership Actions for Strategy Implementation Corporate Culture/Leadership Actions for Strategy Implementation Assignment #5 Southwest Airlines Strayer University BUS599016VA016-1116-001 Strategic Management September 4, 2011 Abstract This paper examines the corporate culture at Southwest Airlines. The paper will also evaluate the company’s financial performance. Strategic decisions Southwest management should take in order to sustain their
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Case studies Learning excellence: Southwest Airlines’ approach Ulla K. Bunz and Jeanne D. Maes Introduction With the airline industry in the USA hardly making financial records, how has it been possible for a small company such as Southwest Airlines to completely satisfy their customers since 1971? (Bovier, 1993). What lessons has the management of Southwest Airlines learned in such a relatively short time period? How have these lessons enabled the company to capture such a portion of the market
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Kiara A. Holland Capella University Southwest Airlines Case Study Analysis MBA 6143: Entrepreneurial Leadership August 17, 2012 Abstract This paper analyzes Southwest Airlines Case Study. Southwest Airlines was originally incorporated to serve three cities in Texas as Air Southwest on March 15, 1967, by Rollin King and Herb Kelleher. Leadership at Southwest Airlines plays a paramount role in the success of the company. Before its role is discussed
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leadership styles would affect group communication in your chosen organization. Southwest Airlines was the perfect choice to research because this company is not as affected by economic downturns as other companies seem to experience. The founders of Southwest Airlines Rollin King and Herb Kelleher had a clear vision of what their organization should be and is reflected in the company mission. “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a
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Corporate Culture/Leadership Actions Corporate Culture/Leadership Actions for Strategy Implementation Veronica M. Peterson Strayer University Strategic Management - Bus 599 Dr. Donny Bagwell June 14, 2010 Southwest Airlines Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage. Southwest Airlines culture has set them apart from other airlines and companies. Their culture is living the Southwest Way, which
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Southwest’s strategy? How would it answer the question: “What business are we in”? Why has it been so successful so long? In short, Southwest pursued a customer - driven strategy. However, this strategy is composed of many different components. By definition a customer – driven strategy is created to cater to the customers’ needs. With this approach Southwest aimed to not only gain customers from their competitors, but to also continue to grow by continuously delivering greater value. Their
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Southwest Airlines Good morning, everyone. Our presentation focuses on the question that is what are the key policies, procedures, operating practices, and core values underlying Southwest’s efforts to implement and execute its low-cost/no frills strategy? Today, my partner Liang Ting and I will do the presentation, and other 2 of our group members involved in searching the information and writing some related note. I will talk about the introduction and its key policies, procedures, operating
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Summary Corporate Culture & Southwest Airline Case Analysis CORPORATE CULTURE Corporate culture is an incredibly powerful factor in a company’s long-term success. No matter how good your strategy is, when it comes down to it, people always make the difference. Corporate Culture * Is the meshing of shared values, beliefs, business principles, and traditions that imbues a firm’s operating style, behavioral norms, ingrained attitudes, and work atmosphere. * Is important because
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