efficiency means and the varied forms it can take * Distinguish between marketing efficiency and marketing effectiveness * Identify the factors which influence the level of efficiency and level of effectiveness of a marketing system, and * Determine how marketing costs and margins can be calculated. Structure Of The Chapter The chapter begins with an overview of the twin concepts of marketing efficiency and effectiveness before examining the different forms which marketing efficiency takes
Words: 12535 - Pages: 51
OFFICE OF FINANCIAL MANAGEMENT S T A T E O F W A S H I N G T O N PERFORMANCE MEASURE GUIDE BUDGET DIVISION AUGUST 2009 Table of Contents What is a performance measure? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Why do we need performance measures? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 What are characteristics of good performance measures? . . . . . . . . . . . .
Words: 6905 - Pages: 28
Chapter – 1 INTRODUCTION The world as we know it today is centered on the workings and ability of the World Wide Web. Internet security, however, is one area of concern and poses one of the biggest challenges to this internet savvy era. Our interaction with the internet has increased to such an extent , that experience, mixed with continued research has taught us that with each such interaction, we are prone to many malicious attacks, security lapses and even extremely skilled hacking operations
Words: 6435 - Pages: 26
End of Chapter Questions Chapter 1 1. Why is CRM a difficult business practice to define? It can apply to different levels of customers—for example, distributors, dealers, and lateral partners, as well as final consumers. 2. Most agree that CRM systems must do what three things well? Gather customer data from all touch points, o Warehouse the data providing easy access for all who need it, o Deliver useable information based on the data. 3. CRM systems enable organizations to focus on relationships
Words: 6854 - Pages: 28
process of changing input into output . INPUT Lab our Material Equipment Capital Management OUTPUT Goods and services Conversion Process COMPARISION Actual V/s Planned The input to the production system are raw material , parts , energy , production schedules , information technology , capital or management and output are the goods , transported goods ,delivered message , services customers. For example :- 1) In manufacturing organization like steel plant , input are materials
Words: 18424 - Pages: 74
information and environment can change depending on the instructional goal. The arrangement of information and the environment is normally the responsibility of the instructor and the designers of media. The choice of the strategy of instruction determines the environment (the methods, media, equipment and facilities) and how the information is assembled and used. The method can range from teacher control to learner control. Learning is the development of new knowledge, skills, or attitudes when
Words: 15415 - Pages: 62
CONSUMER BEHAVIOR PART ONE CONSUMER BEHAVIOR INTRODUCTION As the twentieth century has come to a close and we have moved into the third millennium, we can see many developments and changes taking place around us with all the industries and firms within each industry trying to keep pace with the changes and diverse needs of the people. Though for decades together, marketers have regarded ‘customer’ as the king and evolved all activities to satisfy this concept is gaining more momentum and importance
Words: 37134 - Pages: 149
Student Database Management System Ajay Shankar Bidyarthy , Abhishek Kumar b.ajay@iitg.ernet.in kumar.ak@iitg.ernet.in November 13, 2012 Abstract: An organized and systematic office solution is essential for all universities and organizations. There are many departments of administration for the maintenance of college information and student databases in any institution. All these departments provide various records regarding students. Most of these track records need to maintain information
Words: 4780 - Pages: 20
By-product generation, Product utilization residues and process residues where field residues are residues that are left in the field after harvesting and generally used as fertilizer. On the other hand, process residues are generated during crop processing, e.g. milling [1]. Between these two types, process residues are usually available at a central location
Words: 1905 - Pages: 8
have been implemented in continuous distillation columns. These models are categorized under three major groups: fundamental models, which are derived from mass, energy and momentum balances of the process, empirical models, which are derived from input-output data of the process, and hybrid models which combine both the fundamental and the empirical model. The advantages and limitations of each group are discussed and compared. The review reveals a remarkable prospect of developing a nonlinear model
Words: 9415 - Pages: 38
