Contemporary Business xxxx xxxx Strayer University Fast Food Promotional and Advertising Strategies The purpose of this paper is to compare and contrast the promotional strategies of two quick service restaurants (QSR), McDonald’s and Domino’s Pizza, which both sell fast food. The paper will also recommend two ways in which a company within the fast food industry could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Two uses for
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Rajul Bhardwaj (2011) has studied on “Perception about the Attributes of Selected Fast Food Retailers and their Impact on Consumer Satisfaction and Sales”. The study relies upon an extensive data set of consumer satisfaction and sales information from approximately 180 consumers. The study advances the measurement of behavioral links between consumer satisfaction and performance in the food retail sector with firm-specific data. The study shows how firms can employ such results to develop
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they grew up in. In the introduction of this essay he explains his background. He grew up in a typical home in the 1980's, his parents were split up so they were on a budget. Growing up as a kid for him, lunch and dinner meant Taco Bell, McDonalds, Pizza Hut or Kentucky Fried Chicken. He goes on to say "by age 15, I had packed 212 pounds of torpid teenage tallow on my once lanky 5-foot-10 frame." (pg. 463) As time went on David eventually turned his life around, went to college, and joined the Navy
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that share is slipping as the rest of its brand portfolio–both in the Philippines and abroad–grows faster. In the Philippines the company boasts Chinese fast-food chain Chow King, Red Ribbon bakeries, Mang Inasal grilled chicken outlets, Greenwich pizza parlors and its U.S. chain Burger King franchises. Lovell Sarreal, senior assistant vice president of research at Maybank ATR Kim Eng Securities in Manila, says, “Most competitors have single brands. Having multi-food concepts enables Jollibee to capture
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TP has grown from a single store in 1988 to the largest pizza chain in Spain. At the end of 1997 they had 399 stores and an estimated market share of 62% in Spain. But what made it so successful? There are several reasons for that in the TP concept: • Management philosophy: TP only hires the best people and puts a lot of effort on development. This leads to an outstanding commitment and high flexibility. People who prove to be capable climb up or become even franchisees (Franchisees are therefore
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Check Out Human Resource Management (HRM) of KFC Corporation. This can be MBA project Topic for all MBA, BBA, BMS and PGDM students. KFC is world largest food chain which has unique Human Resource Management to mange huge number of employee worldwide. KFC Corporation (KFC), founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997
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and sell a product or service (the franchise) to others (the franchisee) in a given territory (ie. Pizza). When it comes to the realm of competitive delivery pizza I know next to nothing; however, after thoroughly researching the industry, I have come to the conclusion (given that I have the means to acquire the necessary capital) I would prefer to open a Domino’s franchise, rather than start a pizza delivery business myself. My reasoning is as follows: the advantages of any franchise (Textbook pg
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The individual I interviewed was an owner of a pizza shop in my area that is a family owned business and not part of a major franchise. This individual has been in the restaurant business for over 20 years, owing his own restaurants and teaching his kids and other family members along the way. This individual also does all the hiring of employees and also supervises his own restaurant for the most part of everyday. He also takes on the inventory and food ordering on his own to. He chooses not to
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1) Macro environmental analysis Macro analysis is also known as PESTEL analysis which stands for- Political factors Economical factors Social factors Technological factors Environmental factors Legal factors Political factors The business operation of an organization is always influenced by the policies of state and its government. McDonald’s business is also under the control of government’s rules and regulations. The main issue of controlling food business is health and other issues
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It is the world's second largest restaurant chain (as measured by sales) after McDonald's, with 18,875 outlets in 118 countries and territories as of December 2013. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell chains. KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising
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