------------------------------------------------- Final Communications Plan Prepared for: Kentucky Fried Chicken Prepared by: Meaghan Jordan Date: 13 May 2010 ------------------------------------------------- CCT 667: Contemporary Corporate Communications ------------------------------------------------- Professor A. Hoffman I. Executive Summary As outside council to Kentucky Fried Chicken, a Yum! Brands company, I was asked to consult on the branding crisis plaguing the
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expansion and success in China, Yum hopes to see just as much growth in India. Although still smaller than China’s division, the decision to report India separately shows Yum’s high expectations for India’s growth. Currently KFC has 100 restaurants and Pizza Hut has 175 restaurants in India comparing to China where there are 3,475 and 564 respectively. Yum’s CEO, David Novak, sees India as on the same track as China due to it’s current sales rising 42%. Yum hopes to have 75% of all its profit come from
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3 | Pizza Hut in Brazil Case Study 1. What are the location-specific advantages that Brazil has to offer? How do these advantages differ from those offered by other markets in Latin America? Should Pizza Hut put more of its efforts in expanding in Brazil or somewhere in South-East Asia? Why? 2. What dimensions of local political and economic environment have an impact on Pizza Hut’s success in Brazil in volume, revenues and profitability? How could a change in those dimensions affect Pizza Hut’s
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the restructuring design of Pizza Hut.inc. Before we proceed we would like to acknowledge the presence of our CEO, Mr. Gary Miner, members of the executive committee of pizza hut, and the representatives of the different branches of pizza hut inc. Before we continue we the case presentation we would like to introduce the members of our department………… 2. Situational Analysis a. Brief History - June 15, 1958 Brothers Dan and Frank Carney opened the first Pizza Hut restaurant in a small rented
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SUBWAY IN THE US Kozyrev Andrey Challenges of extending the product mix. In this case study I would like to analyze Subway, one of the biggest fast food chains in the world, and its project to include a new kind of product in its offer – pizzas, alongside with the submarine sandwiches, which have become the symbol of the chain. First of all I would like to analyze the present external conditions relative to Subway business to outline an image of a market the company operates in. 1.Environmental
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Yum restaurants include KFC, Pizza Hut, Taco Bell, Long John Silvers (LJS), A&W, Pasta Bravo, Wing Street, and East Dawning. Yum is part of the Quick Service Restaurant (QSR) industry primarily competing with McDonald's (MCD), Domino's Pizza (DPZ), and Burger King Holdings (BKC). As a competitor in the QSR industry, Yum must deal with commodity prices, health concerns, and intense competition. Pizza Hut has received significant competition from Domino's Pizza (DPZ) and Papa John's over the last few
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in type of products they offer. Just like at KFC, you often see they serve chickens, and wings. While at Taco Bell or Pizza Hut restaurants that Yum! Brands owns, they don’t offer products like KFC, because you can’t see chickens or wings on Taco Bell’s menu since they sell Mexican food, such as burritos, tacos, nachos, and so on. The same goes with Pizza Hut, they mainly serve pizza, and pasta on their menu, and as well as Long John Silver’s. 2. What are the advantages of YUM’s multibranding strategy
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of the latest victim, the girl in Florida had not yet been found. Charlie had pulled her into the bushes and covered her up with a stack of delivery pallets he had found nearby. “I keep thinking about number 29.” Said the detective. “You mean the pizza delivery guy?” “Yea.” “You know, I don’t think he even planned that one.” “As a matter of fact, I think he was just driving by and saw an opportunity that he couldn’t refuse.” Chided the detective. “That was the one in New Hampshire right?” “Yea, earlier
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business that they cater the need of each and every person. There is good example of target market. In India, Amritsar is considered as a religious place and any type of non veg food is not allowed there, so all the food companies like Mc Donald, Pizza Hut all serve there only veg food there
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Grocery Gateway was Canada’s largest direct online grocer which provided home delivery for approximently125000 customers in the Greater Toronto Area. The Area that was served by the company is almost 3200 square kilometers with a population of seven million people. Grocery Gateway provided 6500 different items for the online shoppers. However, the customers should buy items with a minimum price of $60 and they pay for a deliver fee of $8. The sales volumes were fluctuating and it was considered to
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