Dr Pepper Snapple Group: Fighting to Prosper In a Highly Competitive Market June 2011 Written by Joseph S. Harrison under the direction of Jeffrey S. Harrison at the Robins School of Business, University of Richmond. Copyright © Jeffrey S. Harrison. This case was written for the purpose
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issues will be addressed: 1. Market Analysis 2. Competitor Analysis 3. Channel Design 4. Channel Go-to-Market Plan 5. Channel Management Metrics 6. Channel Risk Assessment Deliverable: Please create a PowerPoint presentation up to 10 slides excluding Title and reference slides. The due date is at the end of Module 10 which is Sunday March 24th, 2013 midnight.This assignment will count for 30% of your final grade. Wayne The Soda Coca-Cola’s tarket market group is the youth – anywhere
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ANALYSIS: Dr Pepper Snapple Group, Inc: Energy Beverages OLUSUBOMI Y. ADETUNJI STUDENT ID: A03936869 PROBLEM DEFINITION. Dr Pepper Snapple Group Inc., a non-alcoholic beverage producing company decided to enter into the market with a new product (energy drink) and they were faced with some problems along the line. They decided to introduce an energy beverage brand to the market (existing market) which already has competitors. With this as focus, it was important to choose best market and distribution
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when it began it is business as a local soda producer in Atlanta, Georgia. They began by selling about nine beverages per day. By the 1920s, the company had begun expanding internationally, selling its products first in the Caribbean and Canadian markets and then moving in consecutive decades to Asia, Europe, South America and the Soviet Union. By the end of the 20th century, the company was selling its products in almost every country in the world. In 2005, it became the largest manufacturer, distributor
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across the country, this made advertising and marketing history (pepsi.com, 2011). Today’s Market Today’s market is focused more on the diet line up of the soft drinks. With most of the country in a get healthy state of mind, most of the advertising is directed at the diet brands. This was focused toward women in the early years of development, but has become more focused on the entire soft drink market. Pepsi will spend twice as much on the advertising of its diet drink than it will for its regular
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Current Market Conditions Competitive Analysis Paula Collins, Candesse Ediger, Kristi Shimmin, Chadrick J. White ECO 365 September 2, 2013 Krissa Wrigley Current Market Conditions Competitive Analysis Determining the most appropriate product to launch into the market is a difficult process. This market analysis will help determine the specific factors to help Pepsi evaluate how well the product is received by consumers in the marketplace. This analysis is based on our competitor Coca-Cola
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MARKETING PROBLEM DEFINITION Dr. Pepper Snapple Group, Inc, encouraged by its long-lasting history, experience, and favorable market conditions has decided to enter a new market segment, launch energy drink beverage and they are facing several dilemmas. A thorough analysis of company’s internal conditions, industry facts, market conditions and trends, is needed in order to develop possible alternatives, realize the possible outcomes of those alternatives, and finally to choose the most convenient
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Practice Case 1: Discussion Seminar 2 - Dr Pepper Snapple Group, Inc: Energy Beverages– Kerin & Peterson page 105. Case Questions: How would you characterise the energy beverage category, competitors, consumers, channels, and DPSG’s category participation in late 2007? Beverage category: the energy beverage market produced estimated retail dollar sales of $6.2 billion in 2006. Off premise sales through convenience stores, supermarkets and mass merchandisers accounted for 71% of total
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breaking down all relevant aspects of the four Ps as well as how each competitor’s mix is the same or differs. Be sure to go into detail about which products are REALLY the primary competition (have the same targets) and which are lesser competitors and why. How do they address the target, what is the share (if possible, if not try to infer it from other data), how do they compete on price and quality elements? Keep in mind that there is no way to understand the competitive environment if you
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Case Summary This case is about an organization doing business on paint coatings market served by company in the southwestern United States. The organization has some challenges on how to deploy marketing efforts among the various architectural paint coatings markets served in the southwestern United States. Janmar Coating, Inc. is a privately held organization that produces and markets architectural paint under Janmar brand name. In addition to producing a full line of architectural
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