...· Analyze the effect of channel management decisions on the marketing of your selected product or service. LaToya · Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen. LaToya Channel Management Decision: The channel management decision has a huge effect on the marketing of our new home pick up service. What is channel management? According to the web channel management is “The process by which a producer or supplier directs marketing activity by involving and motivating parties comprising its channel of distribution.” (www.businessdictionary.com) The channel of distribution is when goods or services flow from the vendor to the customer. Therefore, channel management decisions are needed to insure this process does not get interrupted. For example, the United Parcel Service (UPS) is a competitor that offers their customers the same home pick up service, so it is imperative that we manage our channels of distribution effectively. The main advantage of effective channel management decisions is it ensures that we keep an edge on the competitors and gain more customers in all markets. Appropriate Distribution Channels In the Parcel market there are various distribution channels we can utilize. There are four types of distribution channels: producer-customer, producer-retailer-customer, producer-wholesaler-retailer-customer, and producer-agent-wholesaler-retailer-customer. ...
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...Marketing Channel Management – Important Issues Marketing Management Revision Article Series Most manufacturers of products use marketing intermediaries to sell their products to the consumers. The marketing intermediaries make up a marketing channel (distribution channel or a trade channel). The marketing channel overcomes the time, place, and possession gaps that separate gods and services from those who need or want them. Marketing Intermediaries and Their Functions Most manufacturers of products use marketing intermediaries to sell their products to the consumers. The marketing intermediaries make up a marketing channel (distribution channel or a trade channel). Stern and El-Ansary define: “Marketing channels are sets of interdependent organizations involved in the process of making a product or service available for use or consumption.” The marketing channel overcomes the time, place, and possession gaps that separate gods and services from those who need or want them. Some of the functions that channel members perform are: Information Promotion Negotiation Ordering Financing Risk taking Physical possession Payment Title Channel Levels A zero level channel is direct marketing between producer and consumer. In one level channel a retailer is between producer and consumer. Two level channels have wholesaler and retailer. Still longer channels also exist in some industries. Channel design decisions involve analyzing customers’...
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...JOB DESCRIPTION (Channel Management Specialist) Job Title: | Channel Management Specialist | | Date: | 09.06.2012 | | | | | | | | Name: | vacant | | Written by: | A.S.M. Rafiq Ullah | | | | | | | | Reports to: | Head of Content & Applications | | Approved by: | | | | | | | (Jobholder) | | Division/Dept: | Commercial Division/Product/Content & Applications | | Approved by: | A.S.M.Rafiq Ullah | | | | | | (Immediate Superior) | | | | | | | | 1. JOB PURPOSE With the ambitious target for IBB Services going forward, the existing channels must be optimized and new channels developed in order to reach the targets. This role shall focus and strengthen channel management within Content & Application team , give better support to sales channels and create sufficient push to reach targets It shall support all the channels in GP (Direct Sales, Distribution, Customer Service, CLM, Self Service Digital&Social Media(WEB and WAP), Self Service/Marketing(USSD, SMS, MMS, IVR, OBD) with the Content&Applications portfolio. | 2. ORGANISATIONALCHART 3. PRINCIPLE ACCOUNTABILITIES List the expected end results that must be achieved in order to fulfil your job purpose and the activities that help in achieving these results. EXPECTED END RESULTS | MAJOR ACTIVITIES | Channels that achieve their targets | * Follow up sales goals for the channels including acquisition and retention...
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...Objective Field study for “Channel Management in Unorganized and Modern Trade” Purpose A complete study to understand channel management principles/dynamics in FMCG or Durables in traditional channel and Modern Trade in Orissa region w.r.t. to Bhubaneswar and peripheral markets Which company to study? Study the brands sold in the given region(s)/ market for any of the chosen companies in Appendix 1 What to study at retailer level? Which of the brands sold by the company? Sales Mix Ratio of Fast moving and slow moving Competitor’s prices of the leading brands Margins allowed, compare with the rival brands in the same category. Any promotion scheme currently running or in the recent past. Window display, merchandising etc. (support with photograph) Reordering frequency, size, Company’s salesperson’s visit Payment terms and condition, credit offered, how many days? Any other volume/cash discount Name and address, phone no.(picture of the store location, business transaction) What to study at wholesale level? Which of the brands stocked? Qty. in approx. Margins allowed, compare with the rival brands in the same category. Reordering frequency, size. Any promotion scheme currently running or in the recent past. Any other volume/cash discount. Payment terms and condition, credit offered, how many days? How many w/s in the market you have selected / w/s dealing with any other company’s product line? Understand the operational differences in retailer...
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...further expanding actions in the future CON - high slotting expenses - large investment in human ressources (sales forcé) - investment in distribution logistic - investment in manufacturing increase - possible conflicto with cannel partners Option 3: introducing children’s multipack in natural foods cannel PRO - high gross profitability - low investment in additional marketing and sales - enforce current distribution lines - excellent positioning for the new product - higher growing rates of this cannel - no additional functional ressources needed - reinforce brand equity CON - insufficient potential revenues - dependence on one channel - “missing the right moment” - increasing competition Recommendations: I would recommend option 3. Froma strategical point of view, the supermarket channel should be an objective. Having in mind that natural products are going to be increasingly relevant in supermarkets in the future, Natureview should profit from its top brand positioning and awareness to be present. But such a strategic step means enormous challenges in production, distribution and marketing...
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...Channel Management in Unorganized and Modern Trade” Company: Amul Products | | | In-depth analysis of the channel management practices carried out by Amul in traditional channel and modern trade at Bhubaneshwar. | | Presented By: | Group- 3, Section- CAyesha Hota UM14135Neyati Bhanot UM14150Priya Soni UM14154Saurabh Wadhwa UM14163Shruti UM14165Sourabh Tantia UM14170 | | MARKETING MANAGEMENT - II END TERM PROJECT BATCH OF 2014-2016 MBA (BM) - 1 MARKETING MANAGEMENT - II END TERM PROJECT BATCH OF 2014-2016 MBA (BM) - 1 Table of Contents ACKNOWLEDGEMENTS 3 I. INTRODUCTION 4 OBJECTIVES OF THE STUDY 4 a. PRIMARY OBJECTIVE 4 b. SECONDARY OBJECTIVES 4 c. COMPANY 4 d. RESEARCH METHODOLOGY 4 e. LIMITATIONS OF THE STUDY 4 II. PROFILE OF THE ORGANIZATION 5 A. AMUL– AN OVERVIEW 5 a. Company History 5 b. Location 5 c. Product Portfolio 5 d. Global Markets 5 e. Awards 5 B. GCMMF-PRODUCT PORTFOLIO 6 C. AMUL- PRODUCTS IN BHUBANESHWAR 7 D. The AMUL Model 8 III. DISTRIBUTION MODEL OF AMUL 10 IV. FIELD STUDY FOR CHANNEL MANAGEMENT 12 A. STUDY AT RETAILER LEVEL: UNORGANIZED RETAIL 12 B. STUDY AT RETAILER LEVEL: ORGANIZED RETAILER 13 C. STUDY AT RETAILER LEVEL: ORGANIZED RETAILER 14 D. STUDY AT RETAILER LEVEL: RETAIL CHAIN STORE 15 E. STUDY AT DISTRIBUTOR LEVEL 16 V. ANALYSIS 20 VI. CONCLUSIONS DRAWN FROM THE FIELD STUDY...
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...SYLLABUS—MKTG 4354—Marketing Channels and Logistics Fall 2015 INSTRUCTOR: Tom Reilly Office: 3067 Office Hours: Mon-Wed, 12:30 to 2:30 Appointments are both helpful and appreciated. An appointment will insure that we have enough time for the task at hand, and that the time is not double-booked, and that I am not doing something else. E-mail: twreilly@vt.edu Course Description: This course will examine the management of a firm’s distribution function. Specifically, we will explore the relationships among manufacturers, distributors, and retailers. In addition, we will study the structure, functions, interactions, and activities of the marketing channels. A special emphasis will be placed on decision making given the natures of these channels. Objectives: • To understand marketing channels including efficiencies achieved, conflicts created, and behaviors of channel members • To reinforce the principles of Marketing, and understand the differences when they apply to channel and logistical issues. • To be able to apply the above concepts in the context of real marketing decisions. • Exposure to careers in Channel Management Books Marketing Channels, a Management View, 8th edition, Rosenbloom, South-Western ISBN 13: 978-0-324-31698-8 Marketing Cases – VT ISBN 13: 978-1-269-77349-2 Grading: Exams (3): 30% Group written case : 15% Class participation 15% ...
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...Communication Channel Scenarios Management MGT/521 March 18, 2012 Instructor: Patrick Murray When tasked to head up a team to develop a strategy for introducing a new beverage in the global market, the best form of communication would be sending out an e-mail and scheduling a conference call. Time management is crucial for this type of short-term deadline. Delegation, prioritizing tasks, and setting goals are vital to ensure completion of the task at hand as well as making sure the deadline is met. The email is grouped with the key players so they can communicate with one another and everyone will be aware of his or her responsibility. During the conference call, brainstorming for ideas as well as the delegation of assignments will be set. Each member is tasked with an assignment regarding the product details. A breakdown of how information is received is included in the call. This will include names of each member and his or her responsibility with regard to the task as well as a time schedule of when information is to be presented. The importance of the mass group emailing will be beneficial for members who may have questions of another team member who may tie into his or her portion of the project. Another conference call is conducted by the third day to try to bring the project to life and questions can be asked if there are any conflicts or unknown issues...
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...Communication Channel 1 Communication Channel Scenarios MGT/521 Management August 17, 2011 Professor: Communication Channel 2 Communication Channel Scenarios Scenario I Informal communication channel will be used. I feel that this channel will be a great choice in this situation, because we need immediate feedback and have a goal to obtain with a deadline. Upward communication would be used to convey the message to the Vice President of Operations. The reason I feel this is the best choice is, because this form of communication is being used to provide feedback to higher ups, progress towards goals and relay current problems if any. (Robbins & Judge,(11) pp 344-345) Scenario II Formal email communication will be used to contact the IT department. This channel will be best choice for this situation, because it will be following company procedure for technical support and its’ quickly written and immediately sent. Downward communication is used for employee communication. It’s keeping them informed and providing them with instructions on the new login and password. (Robbins & Judge,(11) pp 344, 351) Scenario III Channel richness would be used to inform employees about the reduction of workforce. This channel is best choice because you will be utilizing different angles of communication to your employees. You want to use written communication which is providing something concrete for them to review. Along with oral communication, which is, letting...
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...INTRODUCTION Grapevine communication is the informal communication network within an organization. Grapevine is used to spread information bypassing the formal communication structure. Just like the grapevine plant: it spreads in random ways and it goes where it can. It is formed by individuals and groups in an organization. The people in the groups have something in common that links them together. A person can belong to one or more groups. A grapevine communication is a form of informal communication by which people communicates each other without any formal line of communication. It’s called Grapevine because like that of a grape vine it’s impossible to find the origin of information which results in spread of rumours. Grapevine communication is a form of informal business communication, which develops within an organization. It means gossip, usually gossip that spreads and covers a lot of ground (a lot of people), much like vines do. ACKNOWLEDGEMENT At first we desire to express our deepest sense of gratitude of almighty Allah. We are thankful to our University (Leading University, Sylhet) and the respective authorities for providing us an opportunity to take our BBA program. With profound regard we gratefully acknowledge our respected course teacher Md. Shamimul Islam for his generous help and day to day suggestion during preparation of the assignment. He is so much an inspiration and guidance to us that we are, short of words in expression our gratitude. We like to...
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... 11/20/13 Communication Channel Paper Communication channel is an established line of communication between two people in multiple ways. Meaning there are all kinds of ways to communicate in the business world. Because communication is very important in any way in life, not just business. This applies to everyday living for the regular person men or woman. That’s why some partnerships, marriages, and friendships fail. They don’t let each other know what’s going on. But there is one way I like communicate regardless of business or personal life. The most consistent line of communication for me is face to face communication. This line of communication happens with my mom all the time. I live with her and see her all the time to let her know how I feel. My mom and I have discussions about what to buy from the grocery store every week. We can just interact and listen to each other to let each other know what we like and don’t like. Or have a conversation about old memories in my childhood about how I was a troublesome child with good tendencies. You couldn’t express your gestures, charisma, and emotion over your e-mail like face to face. Face to face communication tells you about the person, express how they feel, and sends better message than any other channel. While face to face communication is the best way to communicate in my opinion. There are some good things about it like...
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...Because of God’s desire to save all people, he granted humankind necessary ways for them to be saved. God extends his love to everyone even though some refuse. In theology, I learned that there are four channels of God’s saving self-communication. The first channel is through the inner depth of my life experience called conscience. Even though my conscience may be erroneous, it is the thing that guides me to the right path. The second channel is through nature. God is everywhere – an immanent being but also transcendent which means that God is also beyond or above the range of normal. The third channel is through our relationship with other people. The fourth and last channel is through religion which binds us back to God. Among the four facets of God’s saving presence, I believe that I can feel Him most in my conscience. I can say that I can make a distinction between things that are right and wrong and also do what is correct or expected from a matured individual. I am fully aware of the things that are bad for me and other people. Being in a Catholic school for eleven years brings that adequate knowledge of right and wrong. There are times when things get tough and a lot of temptations lure me to do what I want instead of what is right and good. Fortunately, no matter what happens, there is still that small voice in my head that urges me to move away from the decisions and things that will harm me afterwards. I feel that God is in my conscience because He guides me to the...
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...understand and explain the principle of multiplexing 2. To describe the main characteristics of Time Division Multiplexing (TDM) 3. To understand the operation of a Time Division Multiplexer Components Required: 1. Power supply unit (PSU) 2. MODICOM 2 board 3. Connecting wires 4. Oscilloscope 5. Probes Procedure: 1. Connect the MODICOM 2 board to the PSU. 2. Duty cycle selector is set to 8. 3. Oscilloscope probe is set to DC coupling. 4. The input of channel 0,1,2 and 3 ( point 11 ,13 , 15 and 17 respectively) and its output (41, 43, 45 and 47 respectively) are measured by oscilloscope and the results are recorded. Point | Measure | Remark | 11 | CH0 input | CH1 TRIGGER5V/D0.5mS/DCH2 TRIGGER 2V/D0.5mS/D | 42 | CH0 output | | 13 | CH1 input | | 44 | CH1 output | | 15 | CH2 input | | 46 | CH2 output | | 17 | CH3 input | | 48 | CH3 output | | 5. TX to RX clock connection is pulled out. 6. The input and output of channel 3 is observed and recorded. 7. TX to RX clock connection is put back. 8. TX CH 0 to RX CH0 connection is pulled out. 9. The power supply is OFF and ON. 10. Step 6 is repeated. 11. Step 9 and 10 are repeated for another 3 times. 12. TX CH 0 to RX CH0 connection is connected again. 13. The power supply is OFF and ON. Point | Measure | Remark | 17 | CH3 input | CH1 TRIGGER: 5V/D,0.5mS/DCH2 TRIGGER: 2V/D,0.5mS/D | 47 | Sampled CH3 signal | | 17 | CH3 input |...
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...Selecting the Right Communication Channel Selecting the Right Communication Channel Scenario I: As a marketing manager, I should make telephone calls to inform all people in my marketing network inside the company and invite them to a face-to-face meeting and presentation provided by me to go through product details, marketing strategies and budgets needed for launching the new drink. Telephone calls are very high in richness and fast in time. The needed information ready to pass is too much and that’s why I choose this rich channel to be more effective. “Introduction of new products and services at an accelerated pace-all non routine messages high in ambiguity and requiring the use of channels that convey a large amount of information”. (Robbins & Judge, 2011, ebook format ch. 11). Scenario II: Both telephone call and e-mail will help effectively on communicating downward to IT manager. Because of the time, I need to be fast on the way of communication and telephone call will help me to solve the company problem as a decision maker. IT manager must reply my phone call by sending the new username and password through e-mail as a reference for sending to all 11 employees. All 11 employees not only check the company’s website to enter their username but also they need to check their e-mails first thing in the morning. Scenario III: “A model of media richness helps explain channel selection among managers.” (Robbins & Judge, 2011, ebook format ch. 11). This kind of...
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...Effective Gray Scale Techniques By: Wilfredo C. Ileto Many people believe that color images will always be more effective than grayscale. I don’t agree with that perception. Grayscale can be just as visually powerful as color images when they are properly rendered. As a matter of fact, many of the great masterpieces in photographic history, such as those by Ansel Adams and Cartier Bresson, are grayscale images. While the trend has been moving towards full color reproduction, printing of grayscale or monotone images will always remain part of the printing process. Therefore, it is of great importance that we understand the process of converting color to grayscale and acquire the techniques to effectively implement it. Because grayscale images do not have the visual effects of color, it is important to apply certain techniques in order that the images project the desired visual impact we require Whenever I conduct a seminar on Image Enhancement and Color Correction, I always start with a discussion on Grayscale Techniques. Since original materials are now generally supplied in digital RGB format, I ask the participants how they would prepare their grayscale images from these RGB files. Without exception, their answer would be to simply change the mode from RGB to grayscale using Photoshop. I would then load an RGB image (illustration 1) into Photoshop, apply Change Mode to convert it to grayscale and produce an image (illustration 2) where the details have all disappeared into a...
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