Lappeenranta University of Technology School of Business A350A0050 Business Research Methods Case Starbucks stock value 2006-2010 ”Fall and rise” Contents Introduction 3 Theoretical framework 5 SWOT 5 Strategic Formulation 6 Porters 5 forces model 8 Problem analysis – Case Starbucks 9 Factors leading to the decline in stock price between 2006-2009 9 Starbucks analysis using the 5 forces model 10 Rivalry among existing competitors 10 Threat of substitution products and
Words: 4559 - Pages: 19
introduction stage in a product's life cycle is a period of low to negative profits due to the high costs of advertising and growing a customer base. Coffee Growth Stage Rapid increases in earnings characterize the growth period of a product or brand. Price can stay at its high level during this period if demand for the product remains high, or it can drop to capture more consumer attention. With gourmet coffee, the growth stage occurred during the late 1990s through the early 2000s, when chain
Words: 503 - Pages: 3
Tim Horton’s [Type the document subtitle] [Pick the date] PNC Bank pt24581 Target Market Adults Tim Horton’s primary target market is men and women aged twenty five to forty. According to scottrade.com, this group accounts for almost half of its total business (forty nine percent). Tim Horton’s attract this group through contemporary design and consistency in its advertising and décor, and the drive to keep their products current to avoid the “lost in time” negativity that can arise
Words: 2980 - Pages: 12
shops. Within the United States, its main competitors are McDonald’s, Dunkin Donuts, etc., while internationally, Starbucks has to compete with local coffee or beverage shops. Customers may view products of these companies similar, except for some seasonal specialties. Meanwhile, the United States’ market for coffee beverage and its related products is considered mature, each company would not only compete with each other on brand image and loyalty, but also on price. In the international market, products
Words: 588 - Pages: 3
STARBUCKS HISTORY As with any corporation in America or throughout the world, Starbucks started out as a dream or a vision ready to be delivered to the world. Starbucks was born in the early seventies (Starbucks, 2005). In 1971, three friends, Jerry Baldwin, Zev Siegel, and Gordon Bowker got together on numerous occasions to discuss what type of business would be successful during their time. During the early 1960s coffee was a major success in the US Market; however, overtime the popularity
Words: 2478 - Pages: 10
Position History Starbucks was started in 1971 in Seattle’s Pike Place Market. Today, Starbucks operates in over 50 countries around the world, and they have more than 15,000 stores. Since 1971, Starbucks has continued to build themselves bigger and bigger, and as a result they are the largest and most well-known coffee shop in the world. Starbucks really started to take off after their current CEO, president, and Chairman Howard Schulz bought Starbucks in 1987. He was determined to make Starbucks
Words: 2836 - Pages: 12
Starbucks Corporation. The primary business at this time was the selling of premium whole bean coffee in a single Seattle store. At the time, coffee consumption in the U.S. was on the decline and market dominance was established by the large supermarket brands. However, companies such as Starbucks, who began selling high quality specialty coffee, began to establish a following of loyal coffee enthusiasts. This niche market enabled Starbucks to expand into five stores that sold coffee beans, a roasting
Words: 6385 - Pages: 26
their laptops. What changes in society have helped Starbucks be successful? A significant trend in US which had increased in the amount of coffee drinking in the out-of-home segment. Strategic factors account for Starbucks success in developing brand equity: 1. Starbucks employee training program churns out “baristas” by educating classes of 300 to 400 on courses such as “Brewing the Perfect Cup at Home” and “coffee Knowledge” 2. Starbuck product line includes more than 30 blends and single-origin
Words: 404 - Pages: 2
ability to substitute the products we offer is significant. Grocery stores, major franchises, and other markets are able to sell salads, coffee beans, pastry and more. The ability to switch between venues is effortless and with the addition of Dunkin Donuts as a competitor, the buyer power will be even stronger. To compete against the buyer power we will need to create a rewards program. The rewards program also known as a loyalty program will be offered to all customers. The company’s offerings
Words: 2467 - Pages: 10
Building the Brand Nzingha Reel MKT/544 August 13, 2012 Susan Heywood McDonalds is the largest fast food chain on the planet and the majority of their success can be contributed to their wise marketing and branding decisions (“Ask Your Target Market”, 2012). Started in 1940 by two brothers, McDonalds finds themselves spreading rapidly around the world with various market brands. McDonalds is unique in that their brand is able to stay current and it targets all age groups, ethnicities, genders
Words: 689 - Pages: 3
