2, 2011 E-sonic – Part 2 Benchmark jobs: Job | Benchmark Job | Marketing Director | Marketing 4 | Creative Director | Marketing 3 | Director of Market Research | Marketing 4 | Copy Writer | Marketing 2 | Market Research Analyst | Marketing 1 | COLA Calculation: * Los Angeles-Riverside-Orange County, CA – CPI All Urban Consumers, All Items (Jan. 2010 – Jan. 2011) 228.652 – 224.610 | X 100% = 1.8% | 224.610 | | Explanation of COLA: Since E-sonic is located
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Course Background and Syllabus for a sonic pda project-oriented Course Background: Project/Company/Product Analysis Assignments Each student and/or team will select create a fictional product or service that they would like to bring to market. The students then become the class experts on the product, the company, and the industry in which it operates. Students should be encouraged to look up articles about that industry in Business Week, Forbes, Fortune, the Wall Street Journal
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kot69185_app1.qxd 12/29/04 1:17 PM Page A-1 Appendix 1 MARKETING PLAN The Marketing Plan: An Introduction As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detailed plan, any business will be better prepared to launch a new product or build sales for existing products. Nonprofit organizations also use marketing plans to guide their fundraising and outreach efforts. Even government agencies put together marketing
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Marketing Plan: Sonic Personal Digital Assistant (Main extracts) Sonic, a hypothetical start-up company, is getting ready to introduce a new multifunction personal digital assistant (PDA), also known as a handheld computer. Sonic’s new product is entering a marketplace crowded with offerings from Palm, Handspring, and other PDA makers. The following is excerpted from the marketing plan that Paul Chan, Sonic’s chief marketing officer, has prepared for the coming year. CURRENT MARKETING SITUATION
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marketing Appendix 1 Marketing Plan The Marketing Plan: An Introduction (pp A1–A2) As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detailed plan, any business will be better prepared to launch a new product or build sales for existing products. Nonprofit organizations also use marketing plans to guide their fund-raising and outreach efforts. Even government agencies develop marketing plans for initiatives such as
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●Seetal Patel ●Erik Pickard ●Mike White University of Illinois Urbana-Champaign Institute of Labor and Industrial Relations September 2005 ♦Executive Summary♦ In an attempt to reap the potential profits of the emerging online music industry, Sonic Records has established esonic, a subsidiary exclusively designed to serve as an online music store. In the wake of mounting anti-piracy campaigns concerning music downloads, increased demand for digital technologies that offer greater access and mobility
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ORDER TO RECEIVE THE SAMPLE RESPONSES TO THIS EXAM, YOU MUST: c. Contribute work (either individually or as a member of a study group) toward the exam’s completion; and then d. Email a copy of the exam (demonstrating your work contribution) to me, along with the following TWO statements: i. “I (either individually or collectively as a member of a study group) have contributed work towards the completion of this practice exam. I understand that I am NOT to provide sample responses
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Appendix SONIC MARKETING PLAN AND EXERCISES The Marketing Plan: An Introduction As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detailed plan, any business will be better prepared to launch an innovative new product or increase sales to current customers. Nonprofit organizations also use marketing plans to guide their fund-raising and outreach efforts. Even government agencies put together marketing plans for initiatives
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Morgan 381 Harvard Business School Boston, MA 02163 Tel: (617) 495-6159 e-mail: besty@hbs.edu Pankaj Ghemawat Morgan 227 Harvard Business School Boston, MA 02163 Tel: (617) 495-6270 e-mail: pghemawat@hbs.edu Acknowledgements: We would like to thank Ed Greenslet and The Airline Monitor for providing data on and insights about the commercial jet aircraft industry, Mike Kane for assistance with the original teaching case, and the Division of Research at the Harvard Business School for supporting
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Appendix SONIC MARKETING PLAN AND EXERCISES The Marketing Plan: An Introduction As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detailed plan, any business will be better prepared to launch an innovative new product or increase sales to current customers. Nonprofit organizations also use marketing plans to guide their fund-raising and outreach efforts. Even government agencies put together marketing plans for initiatives
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