The Effect of Social Media Marketing to the Choice and Preference of 4th year BSBA students of LSPU in Buying a Products or Services Chapter 1 The Problem and It’s Background Abstract This study examined the effectiveness of social media marketing. With the increased speed and technological implications of the Internet, this study aimed to determine the effect of social media marketing to the choice and preference of 4th year BSBA students of LSPU in buying a products or services. This may provide
Words: 3475 - Pages: 14
breakfast this morning, or what Annabelle’s pet dog wore to last year’s Halloween party. But like all benefits in life, Facebook comes with its psychological costs—many of them invisible. Indeed, a recent study found that heavy Facebook users experience decreases in subjective well-being over time (Kross et al., 2013). Below we review some research suggesting 7 ways that Facebook may be hurting you. It can make you feel like your life isn’t as cool as everyone else’s. Social psychologist Leon Festinger
Words: 1240 - Pages: 5
There has been much debate in the media recently about whether or not to vaccinate your children. As a mother, it’s not something I ever gave much thought to, it was always just a part of the upbringing of my children that I would have them fully vaccinated, so I decided to do a little research on the pros and cons of childhood vaccinations. The first website that I chose to look at was Australian Vaccinaton-Skeptics Network www.avn.org,au This website has been up and running since 1994, and provides
Words: 1148 - Pages: 5
enviroment that people can exploit narcassistic tendencies. She conducted a study in an attempt to positivly connect social media use to results from narcasissm tests. Her study was conducted with 100 college students who use social media sites such as facebook. Soraya was interested in non only analyzing the presence of narcassism in social media, but also the presence of self esteme boosting through social media. The author states that people who have tipically lower self-esteme will most likely be more
Words: 972 - Pages: 4
1.1 Introduction This chapter outlines the background of this study that offers an insight on the Facebook phenomenon and how they are used by brands as one of their main marketing channel especially by food and beverage companies. It also describes on how it changes the way we communicate with one another and how it can have an impact on brands. The chapter further presents the problem statement of the study, research objectives, research questions and the significance of study. 1.2 Background
Words: 1711 - Pages: 7
late-breaking news, photos, and video streaming. Social Media provides users with a trusted community to seek and share experiences, opinions, and information. Social Media range from social network such as Facebook and Twitter to blogs and online forums. Visitors to social networking grew in 2008 by 34%., Facebook adds 1 million users each day to their site. Prior to Social Media, people used encyclopedia and paper phone book, now people go online to find directories
Words: 2092 - Pages: 9
connected to internet and social media websites. Social media has gained the people and companies attention around the world because of the powerful effect on community around us and how it could turn anything to a trending story. Sharing photos, videos, and thoughts opened a new window for communication which is getting easier with phone apps. Twitter, Facebook, Instagram, and YouTube are the most effective websites and it's changing everything around us even the world’s map. Spending more time surfing
Words: 1157 - Pages: 5
can be used to develop policy recommendations to deal with this growing phenomenon. A qualitative research design was used, and three preliminary research questions were formed to guide this study: (1) How common is the use of social media (i.e., Facebook, MySpace, Twitter, and LinkIn) among college students? (2) For those students who do utilize social networking sites, on average how much time do they spend on those sites collectively per day and/or per week? and (3) How does the academic performance
Words: 4815 - Pages: 20
certain vendors for free. Users were charged for visiting websites of vendors that had not partnered with Airtel. This amounted to a denial of services offered by companies like MySpace, Yatra.com and Outlook, which compete with Airtel’s partners (Facebook, Makemytrip and India Today). Additionally, in 2010, MTS sought to provide priority access to some websites like Yahoo India, Wikipedia.org, and Makemytrip.com to its users. These websites were made available to MTS wireless users for free while
Words: 1614 - Pages: 7
detrimental effects of social media, particularly Facebook, can have on many people. The presentation began with a social media timeline rooted from 1920 up until present day jumping 5-10 years for every significant year that had an impact on the society we live in today. Several points and facts were stated throughout Coleman’s presentation, pointing out the benefits of Facebook and unfortunately the social disintegration of it as well. Facebook holds 1.11 billion active users and what keeps Facebook standing
Words: 587 - Pages: 3
