its competitive strength of marketing. Prada dedicated on producing life style of elegance and sophisticated products and demonstrated its brand identity as “Contemporary classic, culturally elegant”. Today, Prada became a fashion empire with huge asset and related to numbers of people, which is including the sales, workers, managers and so on. In recent years, economic crisis crush the whole world’s economy, Prada is suffering as well. So, developing a strong marketing strategy for Prada is imperative
Words: 1599 - Pages: 7
3 Key Trends in the Global Meetings & Events Industry I. The dynamic of meetings and events is changing: Attendees demand a more robust and interactive meeting experience. Why is this important? This trend signifies a significant shift in the way the business community desires to learn. This evolution has gone from a reactive approach of only listening to a lecture to a more proactive approach of greater engagement in the learning process. Impact? A change the way in which conferences
Words: 2036 - Pages: 9
across national boundaries. The products and services offered are extremely specialized with customers including hospitals and clinics. The customer needs are specific to the design of the healthcare coverage within their country. Many of the industry trends require advances in the services GEMS provides. As we evaluated this case, we agreed that the most interesting aspect of the analysis involved the globalization and competitiveness of the healthcare industry and the opportunities for GEMS as an established
Words: 2145 - Pages: 9
The Role of Social Media in Business Asia’s Digital Age www.wipro.com Rahul Koul Head-Digital Marketing & Thought Leadership, Wipro Technologies Table of contents 03.....................................................................................................................Abstract 04.....................................................................................................................The Internet as a Utility 04..........................................................
Words: 2176 - Pages: 9
LITERATURE REVIEW 1. J Suresh Reddy26 has published article in Indian Journal of Marketing. Title of article is “Impact of E-commerce on marketing”. Marketing is one of the business function most dramatically affected by emerging information technologies. Internet is providing companies new channels of communication and interaction. It can create closer yet more cost effective relationships with customers in sales, marketing and customer support. Companies can use web to provide ongoing information, service
Words: 1406 - Pages: 6
GENERAL MOTORS-2005 Presented To: Mr. Mohammad Asim Presented By Muhammad Atif 092148 Tanvir Ahmed Summary: The year 2005 is not good for General Motors. The company face loss $286 million in
Words: 1348 - Pages: 6
that needs to be taken before the company could adopt a certain technology; cost benefit analysis should be done. In the report the following topics will be discussed: * The new trends in software and service distribution * Social networking tools * Virtual reality * Biometrics * The new trends in networking and * Nanotechnology The report aims to advice Eskom on what actions should be taken with regards to the above technologies. Eskom is a state owned utility that supplies
Words: 4362 - Pages: 18
GBUS-180 Case Synopsis Candidate Name: Harshit Bhalla Session: Spring 2015 Subject: GBUS-180 Due: 4/30/15 Professor: D. Flynn Candidate Name: Harshit Bhalla Session: Spring 2015 Subject: GBUS-180 Due: 4/30/15 Professor: D. Flynn 1. Historical Analysis: - A. Business In: * Overview: * Apple Inc. “is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electron1ics, computer
Words: 4861 - Pages: 20
Unit 07 Business Strategy Task 1 Define the context of the Business Strategy of the organisation and explain the significance of the chosen company’s stakeholder analysis. Assessment Criteria 1.1 Define the context of business strategy of Nestle Company LTD. The context of the business strategy of nestle is the low cost leadership differentiation. They have wider range of products including various brands. Nestle are most popular for their chocolate products like Nestle Kit Kat
Words: 2309 - Pages: 10
Format for Course Outline ------------------------------------------------- Course Details Academic Session : 2015-2017 Term : IV Course Name : Digital Marketing Name of Instructor : Prof. Ami Shah Guest Faculty, if any (Yes /No): No If Yes, Name of the Guest Faculty: _____________________________________ Affiliation of the Guest Faculty: ________________________________________ Number of Sessions to be taught by the Guest Faculty: ___________
Words: 950 - Pages: 4