Psychodynamic and Behaviourist Perspective in Psychology Matthew Sealey – 1778013 Swinburne University of Technology Due Date: Monday 31st March Alcohol and Energy Drinks Abstract The aim of this study was to examine whether alcohol consumption increased when an individual consumed an energy drink. 172 participants completed a two part survey comprising of questions regarding alcohol consumption and completion of the Risk Taking Questionnaire 18. The hypothesis that alcohol
Words: 2430 - Pages: 10
L ES B OISSONS É NERGISANTES Étude de marketing stratégique de trois principaux concurrents sur le marché des boissons énergisantes : Red Bull, Burn & Dark Dog. Barbé Charles - Diep Albert - Jagmohan Dishnu Laruelle Alexandre - Régnier Quentin 12/10/2010 – ISCID 2 Promotion JFK Table des matières Introduction............................................................................................................................... 2 I) Les boissons énergisantes d’aujourd'hui ......
Words: 8523 - Pages: 35
Coffee and Energy Drinks: A Caffeine Comparison Jacob Wiegand University of Maryland University College WRTG 101 Some may call the current debate that rages between traditionally brewed coffee and the fairly new energy drinks long overdue since the latter’s inception in 1987. With the tightly connected world we live in today, myths and opinions can spread very rapidly and create biased perspectives where there should normally be none. With this in
Words: 1313 - Pages: 6
International Marketing Management (IBU5MKG) [pic] Title : International Marketing Plan “Monster Energy Drink” Lecturer : Mr. Mike Turner Student : Ekapon Srisittichaikul - 15996703 Kasemvit Lohitkul - 15954478 Mengxi Xu - 15999067 Hsieh Hsinng-Jen - 15942765 Yaxian Tang - 15707254 Shuqing Zhang - 15498769 Hanjie Mei - 15619403 TABLE OF CONTENT Executive summary………
Words: 18506 - Pages: 75
In this first phase of your Global Business Plan Project, you will conduct a preliminary assessment of global business opportunities in foreign markets. In addition, you should consider how technology could create new foreign business opportunities by expanding possibilities for production, marketing, and distribution of goods and services. Recommend one or more foreign business opportunities (with a specific foreign market) for an existing company or a new enterprise. Your paper should contain each
Words: 305 - Pages: 2
|MD.MOINUL HUQ | |[pic] | | | |H # 703, Road # Joy Bangla Road, lane#11,ward#9, Block #A,
Words: 1804 - Pages: 8
David Allen Cripe, after consuming a cafe latte, a Mountain Dew, and an energy drink, went into cardiac arrest and died. 19-year-old Dustin Hood collapsed and died after drinking 3 ½ cans of an energy drink. Even though the risks are high, many people, especially adolescents, still consume energy drinks, often daily. Because of the dangerous effects that can be caused by ingredients in energy drinks, the sale of energy drinks should be banned for minors under the age of 16. The FDA should take responsibility
Words: 723 - Pages: 3
Abstract This study examined the effects consumption of alcohol mixed with energy drinks (AMED), and gender had on overall alcohol consumption and negative alcohol related consequences. One hundred and seventy two Psychology students from Swinburne Online, (male n =92), completed a two part survey relating to AMED and alcohol consumption, and negative alcohol related consequences. Based on previous research, it was hypothesised that overall alcohol consumption and negative alcohol related consequences
Words: 3213 - Pages: 13
MANAGEMENT CASE STUDY DR PEPPER SNAPPLE GROUP, INC. ENERGY BEVERAGE PREPARED BY: RAMSIS ANAK WILLIAM AGIM 2012402536 Strategic Issues and Problems Being the consultant of Dr Pepper Snapple Group, Inc. (DPSG), I am charged to assess whether or not a profitable market opportunity existed for a new energy beverage brand to be produced, marketed, and distributed by the company. The decision to explore a new energy beverage was made by senior company management of DPSG as part
Words: 2416 - Pages: 10
Energy drinks such as Red Bull, 5-Hour energy and Monster are the hottest-selling items of the beverage industry, but medical experts are concerned about the possible health hazards they pose and are on a mission for better regulation. The energy drink industry is doing very well looking at it from an economic standpoint. The industry has grown 60% between from 2008-2012, and had total U.S. sales of more than $12.5 billion in 2012, according to new market data from Packaged Facts. According to the “Energy
Words: 643 - Pages: 3