Global Soft Drink Industry - $310Billion (2015 Expected) Indian Beverage Industry - $230 Million of the $65Billion Food Industry Current Growth Rate: 15% & Expected Rate: 16-17% Coke & Pepsi Co covers 90% of the market. Juices will surpass carbonate market by 2016 Globally The global soft drink industry is estimated to reach $310 billion in 2015. The soft drink industry spans sparkling drinks, bottled water, smoothies, ready-to-drink tea, concentrates, juices and coffee and functional drinks. In a recent
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Industry Analysis: Soft Drinks Meghan Deichert, Meghan Ellenbecker, Emily Klehr, Leslie Pesarchick, & Kelly Ziegler Strategic Management in a Global Context February 22, 2006 Industry Analysis: Soft Drinks Barbara Murray (2006c) explained the soft drink industry by stating, “For years the story in the nonalcoholic sector centered on the power struggle between…Coke and Pepsi. But as the pop fight has topped out, the industry's giants have begun relying on new product flavors…and looking to
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I believe putting a tax on sugary drinks would be a good way to combat obesity since “Soft drinks account for more than 10 percent of the caloric intake, representing a doubling since 1980” (Nestle, 2006); this is of huge concern because soft drinks provide empty calories, or calories that only bring with them a high-density of energy but not of nutrients. If 10% of your calories consistently does not provide the nutrients you need, the amount of optimum nutrients is curtailed and could eventually
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1) Why, historically, has the soft drink industry been so profitable? Coca-Cola and Pepsi are 2 common soft drink companies that have been in existence for many years. Coca-Cola was founded in 1886 by a pharmacist, and the company grew from there. During World War II, soldiers were given reduced price Coca-Cola. Similarly, Pepsi (called Pepsi-Cola) was invented by a pharmacist in 1893. During the Great Depression, a 12 ounce bottle of Pepsi cost the same as a 6.5 ounce bottle of Coke, thus keeping
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diversification 10 How to enhance the effectiveness of Product Diversification 11 Cross Comparison between the marketing strategies of Pepsi, Coca Cola, V and Red Bull 11 Conclusion 13 References 14 Executive Summery Pepsi is an aerated Soft drink that is produced by Pepsi Co. Inc. Pepsi Cola is using most of the modern communication and marketing methods to enhance their brand awareness among its consumers. Mainly they are advertising their brand on Television, Face book, Twitter and YouTube
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VITAMIN WATER VITAMIN WATER VITAMIN WATER VITAMIN WATER Executive Summary Executive Summary Group Members: Faizan Makhdoom Sarah Waheed Rutba Gabool Mehak Masood Group Members: Faizan Makhdoom Sarah Waheed Rutba Gabool Mehak Masood VITAMIN WATER Executive Summary This term report is a compilation of our research based on a lengthy interview taken from the Brand and Category Managers of Vitamin Water by Searle. In this report we explored factors that have led the brand
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With high-calorie, high-fat, cheap food available on every street corner, it has become easy to blame food consumption for America’s obesity epidemic. However, what we choose to drink can affect our health just as much as, if not more than, our eating habits. That is why more and more people are cutting high-calorie sodas and going for little-to-no calorie, supposedly healthier options. Sure, we’re told that drinking eight glasses of water daily should be one of our health goals, but drinking only
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strategic quandary for the carbonated soft drink (CSD) giants, Coke and Pepsi: how to regain lost market share of their premier products and return to high annual growth rates seen previously? Although consumer craving for CSDs is not to be underestimated, the growing market demand for alternatives must not be ignored. The strategy going forward should be multifold. 1. Both Coke and Pepsi must actively try to capture market share in the non-carb drinks market. In order to remain nimble and respond
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Coca-Cola New Vending Technology and Marketing Paper Dennecia M. Carter BUS 508: The Business Enterprise Strayer University Paying more for a Coke dependent on the weather temperature is probably something that most people would not agree with. Coca-Cola tested a technology that would make such a thing possible. Former Chairman and Chief Executive Officer M. Douglas Ivester stated, “Coca-Cola is a product whose utility varies from moment to moment. In a final summer championship
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Coca-Cola History Coca Cola is a Carbonated soft drink that is sold in stores of over in over 200 countries, it is produced in the Coca-Cola Company at Atlanta, Georgia. This company became a registered trademark in 1944. Originally Coca Cola was a patent medicine when it was invented in 1886 by John Pemberton, who fought in the civil war and wanted to create a product. He tried creating several drugs and selling them at various pharmacies, but he failed and therefore tried to enter the beverage
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