1. Compliance regime based on self certification – To reduce regulatory burden, startups shall be allowed to self-certify compliance with labour and environment laws. In case of labour laws, no inspection will be conducted for three years. In case of environment laws, startups under ‘white’ category would be able to self certify compliance. 2. Startup India hub – Will be single-point of contact and hand-holding. 3. Simplifying the startup process – A startup will be to able to set up by just
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Credit crunch and SME financing ----Take China as an example * * Shu Ruochen Noah 4063148 * Yuan Ziting Circle 40631 * Chou Xue Snow 40631 * * ABSTRACT ------------------------------------------------- SME are always important forces of social and economic development,and they play important roles in optimizing the economic structure, promoting innovation,easing social pressures and maintaining social stability.However, the world crisis was
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What is the brand image and sources of equity for the Nivea brand? Does it vary across product classes? How would you characterize the brand hierarchy? Brandul se identifica a fi un ingrijitor al pielii. Caracteristicile principale ale brandului sunt grija, blandetea produselor, increderea, protectia, caltatea inalta, starea de bine si preturi accesibile. De-a lungul timpului Nivea a devenit un simbol al protectiei si al ingrijirii pielii, iar in reclamele acestui brand s-a mereu ideea de curat
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worst-case Scenario that assumes that the physical infrastructure supporting each respective business unit has been destroyed and all records, equipment, etc. are not accessible for 30 days. Please note that the BIA will not address recovery solutions. The objectives of the BIA are as follows: • Estimate the financial impacts for each business unit, assuming a worst case scenario. • Estimate the intangible (operational) impacts for each business unit, assuming a worst-case scenario.
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5 star and 4 star facilities under one brand name. Different types of ships under the Cunard Brand (Big Ships eg QE II, yatch) Effect of Cunard Brand on perceived quality and tradition. The Cunard Brand is as strong as the Brand equity. Challenges Maintaining the same customer satisfaction
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DAYANAND SAGAR BUSINESS SCHOOL BANGALORE ASSIGNMENT OF PRODUCT & BRAND MANAGEMENT ON SUCCESSFUL AND UNSUCCESSFUL BRAND EXTENSIONS SUBMITTED TO- Mr. Sai Ganesh SUBMITTED BY –Khushbu Roy DSBSPGDM09022
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validation of the consumer-based brand equity scale Isabel Buil Department of Economy and Business Studies, University of Zaragoza, Zaragoza, Spain Leslie de Chernatony Birmingham Business School, The University of Birmingham, Birmingham, UK, and ´ Eva Martınez Department of Economy and Business Studies, University of Zaragoza, Zaragoza, Spain Abstract Purpose – This study seeks to investigate the measurement invariance of the consumer-based brand equity scale across two samples of UK and
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sustained future revenues to their owner. The value directly or indirectly accrued by these various benefits is often called brand equity (Kapferer, 2005; Keller, 2003). A basic premise of brand equity is that the power of a brand lies in the minds of consumers and what they have experienced and learned about the brand over time. Brand equity can be thought of as the "added value" endowed to a product in the thoughts, words, and actions of consumers. There are many different
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Hyundai Branding Strategy The Hyundai brand is not unknown even to a layman. The company has managed to permeate the minds of the people with exceeding diligence. Hyundai has embraced many marketing techniques to build its brand image globally. "Creating Happiness" was the tag line of one of its campaigns, which it had undertaken for brand building. This is not just a tag line but the company indeed endeavors to make it happen likewise. This was the tag line it had embraced for one of its campaigns
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Mountain Man Beer 2/24/11 To: Mountain Man’s senior management team From: 1336226, branding consultant Subject: Proposal to Create Mountain Man Light The decision that Mountain Man Beer Company currently faces is whether to extend its brand name to include a light beer, Mountain Man Light. My position on this decision is that Mountain Man Beer Company should not participate in this extension. It is true that financially the light beer market looks attractive. “Over the previous six years
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