...Marketing Plan: Super Good Sugar Scrub Traci Buxton French Salem International University August 31, 2013 Abstract: The Super Good Chocolate Love Sugar Scrub marketing campaign will focus on the development and launch of a sugar-based body polish product within the skincare line of a startup organic and natural cosmetics company named Mandy’s Garden Home. The company is primarily an e-commerce company with local product distribution and plans for later regional and national B2B marketing and distribution. The target audience is primarily a socially and fashion conscious college-educated female aged 18-34 with a household income of approximately $60,000 per year. Marketing efforts will focus on educating the target market on the benefits of using organic beauty products, heightening brand awareness, generating product interest and stimulating sales. Primary communication channels will be through digital media with limited direct mail marketing and print media content distribution. Market campaign goals include 1) market revenue of $60,000 in the next 12 months; 2) development of 500 new customers and 200 repeat customers over the next 12 months and 3) distribution of the product by three regional natural products vendors over the next 12 months. SWOT Analysis Strengths: 1) The organic and natural skin care industry is growing rapidly and the Super Good brand is well positioned to take advantage of increased interest in holistic care and wellness products (PR Newswire...
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...BUSINESS PLAN ASSIGNMENT FARMER’S ICE-CREAM -A private natural start-up A Venture by: Subhadra Venkateswaran (16) Sukriti Tolani (19) Susheel Kumar (21) Suvash Kumar (22) MA. Social Innovation and Entrepreneurship TISS, Tuljapur OUR VENTURE India is a developing country, which promotes innovations and experiments are welcome. In this developing country, we are faced with a lot of problems every day. With initiatives trying to fight the prevailing poverty and unemployment, there are also problems on increasing health issues in the country. We aim at reducing the increasing health issues in the society by providing completely healthy and pure Ice-creams. The ice-creams will be completely sugar free and natural. Health care is the foremost thing...
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...Marketing Plan 2nd Progress Report MKT- 402 Industrial Marketing – J Winter 2014 Semester Presented by: Abrar Salim Rafil Zulqarnain Ramsha Khan 28th September 2014 Situational Analysis Internal Analysis Information technology is globally recognized as a vital tool for accelerated ecnonomic growth, efficient governance and human resource developement. Punjab Information Technology Board [PITB] has taken numerous initiatives to deploy swift, effecgtive and innovative IT solutions in Pakistan & has attained massive accomplishments. Plan 9 is an up and running successful project of PITB. Plan 9 is Pakistan's largest tech incubator. Tech incubators are business assistance programs that serve entrepreneurs that deal with technology. Incubators share office space and administrative services but the the core value that they serve is the incubation program to the start up companies. Plan 9 benefits a variety of economic and socioeconomic policy needs, which includes * creating jobs and wealth * Fostering a community's entreprenuerial climate * Technology commercialication * Diversifying local economies * Encouragin women or minority groups Jobs are created as if a team of 5 people successfully incorporate a startup then they would require more workforce and hence more job opportunites would lead to better economic conditions of the country. Plan 9 gives the opportunity to programmers and software developers and other IT personnel...
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...How to Raise Money Want to start a startup? Get funded by Y Combinator. September 2013 Most startups that raise money do it more than once. A typical trajectory might be (1) to get started with a few tens of thousands from something like Y Combinator or individual angels, then (2) raise a few hundred thousand to a few million to build the company, and then (3) once the company is clearly succeeding, raise one or more later rounds to accelerate growth. Reality can be messier. Some companies raise money twice in phase 2. Others skip phase 1 and go straight to phase 2. And at Y Combinator we get an increasing number of companies that have already raised amounts in the hundreds of thousands. But the three phase path is at least the one about which individual startups' paths oscillate. This essay focuses on phase 2 fundraising. That's the type the startups we fund are doing on Demo Day, and this essay is the advice we give them. Forces Fundraising is hard in both senses: hard like lifting a heavy weight, and hard like solving a puzzle. It's hard like lifting a weight because it's intrinsically hard to convince people to part with large sums of money. That problem is irreducible; it should be hard. But much of the other kind of difficulty can be eliminated. Fundraising only seems a puzzle because it's an alien world to most founders, and I hope to fix that by supplying a map through it. To founders, the behavior of investors is often opaque—partly because...
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...company” Introduction: About STARTUP companies fail? In today’s peer group or in industrial trends, every individual wants to start-up something new products/services lines in Industry. Scrutiny for start-ups are: • It might be because of existing industrial success rate in start-ups • Dominant vocalizations • Due to financial stabilization, • Having minimal skillset in one particular area of interest and finding sensation factor in it can turn into Start-up! • Availability of resources in industry, • Industrial challenges and demand and supply • Risk taking attitude • Innovation • Business process maturity They create new markets, disrupt old ones, get ridiculous amounts of money from venture capital firms, throw wild launch parties, have the best-looking offices — the list goes on. But is it really that easy to reach startup fame, or do these idyllic stereotypes hide a harsher truth? As it appears, the reality is harsh indeed, because 90% of all startups fail. That sounds horrible. Well, let that sink in. It counts for just 1% of total startup funding, as 82% of startups are self-funded and 24% of entrepreneurs rely on friends and family to keep their business dreams afloat. As for wild parties and lavish offices, the more extravagant they are, the more money is being thrown away, reducing the chance of success and abusing the trust of investors. What is the main cause death of startups? Common reason for failure, doing...
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...trying to convince investors. They try to convince with their pitch. Most would be better off if they let their startup do the work—if they started by understanding why their startup is worth investing in, then simply explained this well to investors. Investors are looking for startups that will be very successful. But that test is not as simple as it sounds. In startups, as in a lot of other domains, the distribution of outcomes follows a power law, but in startups the curve is startlingly steep. The big successes are so big they dwarf the rest. And since there are only a handful each year (the conventional wisdom is 15), investors treat "big success" as if it were binary. Most are interested in you if you seem like you have a chance, however small, of being one of the 15 big successes, and otherwise not. [1] (There are a handful of angels who'd be interested in a company with a high probability of being moderately successful. But angel investors like big successes too.) How do you seem like you'll be one of the big successes? You need three things: formidable founders, a promising market, and (usually) some evidence of success so far. Formidable The most important ingredient is formidable founders. Most investors decide in the first few minutes whether you seem like a winner or a loser, and once their opinion is set it's hard to change. [2] Every startup has reasons both to invest and not to invest. If investors think you're a winner they focus on the former, and...
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...two years | One to two years | Less than one year | 4. Financial performance of similar businesses | Weak | Modest | Strong | 5. Ability to fund initial product (or service) development and/or initial startup expenses from personal funds or via bootstrapping | Low | Moderate | High | 1. Company is still in early stages. Initial capital investment can potentially come from owners and family relatives. The investment can remain low during our product development. However, since the product is quite complicated and high tech, the capital investment may continue to scale and the company need to find the right investors. Chapman, Lizette. "GoPro Going for IPO, Venture Investors Go for Gold." Venture Capital Dispatch RSS. N.p., 7 Feb. 2014. Web. 09 Feb. 2015. Clark, Bill. "How Much Capital Should You Raise for Your Startup?" MicroVentures Blog. N.p., 25 Nov. 2014. Web. 09 Feb. 2015. 2. We will begin by creating a prototype and visually show people how the product works through screens in Photoshop. Once we get a good amount of potential customers, we will then build a functional prototype and attract people through blogs, emails, and launch parties. Kickstarters and Indiegogo are two great sites for crowdfunding that can help us finance in early stages. We plan to sale the products on our online website. If the business continues to grow, we can then move on to selling through our distributors. Barnett, Chance. "Donation-Based Crowdfunding Sites: Kickstarter...
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...How to Raise Money Want to start a startup? Get funded by Y Combinator. September 2013 Most startups that raise money do it more than once. A typical trajectory might be (1) to get started with a few tens of thousands from something like Y Combinator or individual angels, then (2) raise a few hundred thousand to a few million to build the company, and then (3) once the company is clearly succeeding, raise one or more later rounds to accelerate growth. Reality can be messier. Some companies raise money twice in phase 2. Others skip phase 1 and go straight to phase 2. And at Y Combinator we get an increasing number of companies that have already raised amounts in the hundreds of thousands. But the three phase path is at least the one about which individual startups' paths oscillate. This essay focuses on phase 2 fundraising. That's the type the startups we fund are doing on Demo Day, and this essay is the advice we give them. Forces Fundraising is hard in both senses: hard like lifting a heavy weight, and hard like solving a puzzle. It's hard like lifting a weight because it's intrinsically hard to convince people to part with large sums of money. That problem is irreducible; it should be hard. But much of the other kind of difficulty can be eliminated. Fundraising only seems a puzzle because it's an alien world to most founders, and I hope to fix that by supplying a map through it. To founders, the behavior of investors is often opaque—partly because...
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...Startup Company Name Institution Date Describe the new start-up company that you have created. Include in your description the nature of your company, its mission and vision, your company’s product, an analysis of your staff, and your target clientele. DynaTech is a company that has emerged in the industry of drone navigation and since it was established, it has been capable of developing a standard operating process, which has been essentially responsible for the acquisition, transfer, and identification of knowledge between the various company network’s sections. Due to the skill shown by its management in handling diverse concerns, the company has been proficient in developing a clientele which in diverse establishments in such a short period, where other institutions take years to attain the same. The vision of DynaTech is to create an improved form ofexpertise for all its customers in the most and best secure way possible andso as to accomplish it. It has worked headed for the provision of a variety of serviceable and well-designed navigation systems. Additionally, it has guaranteed that the production cost is low to ascertain that the selling price of its commodities is low such that as most people as likely can be capable to buy them. The policy for human resource include provision of opportunities for down-to-earth people to grow in both professionally and individually so as to produce a better life each and every day not only for the workers but also its...
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...September 2012 A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of "exit." The only essential thing is growth. Everything else we associate with startups follows from growth. If you want to start one it's important to understand that. Startups are so hard that you can't be pointed off to the side and hope to succeed. You have to know that growth is what you're after. The good news is, if you get growth, everything else tends to fall into place. Which means you can use growth like a compass to make almost every decision you face. Redwoods Let's start with a distinction that should be obvious but is often overlooked: not every newly founded company is a startup. Millions of companies are started every year in the US. Only a tiny fraction are startups. Most are service businesses—restaurants, barbershops, plumbers, and so on. These are not startups, except in a few unusual cases. A barbershop isn't designed to grow fast. Whereas a search engine, for example, is. When I say startups are designed to grow fast, I mean it in two senses. Partly I mean designed in the sense of intended, because most startups fail. But I also mean startups are different by nature, in the same way a redwood seedling has a different destiny from a bean sprout. That difference is why there's a distinct word, "startup," for companies...
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...entrepreneurial ecosystems not only because they provide a petri dish for innovation, but because they create jobs. In an article on AllThingsD today, Jed Christiansen contends that the fundamental value of seed accelerators lies in their ability to both drive economic growth and foster an entrepreneurial culture within local communities. Why important Startups, small businesses and accelerators are critical pistons in the engine of job creation; there are a few who would argue with that. However, research from the Kauffman Foundation puts into perspective just how important they are. It suggests that, between 1980 and 2005, all net job growth emanated from companies fewer than five-years-old. When it comes to how to best reverse an economic downturn, about the only thing you might find politicians agreeing on is the importance of supporting small businesses. For accelerators, it doesn’t matter whether or not all of their startups raise big rounds of venture capital, it matters how well their graduates can build a network of support for their peers and for future companies. The deeper and more robust it becomes, the more success startups find and the more jobs they collectively create. One of the more interesting results was that the funding they received was the least important aspect of the program. What mattered more was the community they were accepted...
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...hood 4 2.2 Risk Taker 5 2.3 Open source 5 2.4 Education 5 2.5 Work freedom 6 2.6 Work in diversity 6 2.7 Weather and environment 6 3.0 Comparison Between Silicon Valley and Hong Kong IT Industry 6 3.1 Business nature 7 3.2 Financial Capital 7 3.3 Infrastructure 7 3.4 Cultural factors 8 4.0 Hong Kong Limitations 9 4.1 Lack of Young IT Expertise 9 4.2 High Rental Cost for Companies 10 4.3 Lack of Local Venture Capital 10 4.4 Copyright and Patent Issue 11 5.0 Conclusion 11 References 12 1.0 Introduction Silicon Valley is in the southern portion of the San Francisco Bay Area in the United States. It is home to many of the world's largest technology corporations and small startup companies (Ref 1). In summer 2014, we took a technology field study trip to Silicon Valley with an aim to analyze the characteristics of IT industry in Silicon Valley and compare with Hong Kong. Through our study and information gathered from the site visits, we compare the synonym and antonym of the two places from different aspects. During the week of 18 Aug, we visited several technology companies like Google and CISCO, visited and attended lectures at 3 famous universities, and also spent the evenings experiencing local cultures. These are the highlights of these places: Technology companies: Google Inc. | Internet related services and products, online advertising, search engine, Android | Presentation by Julian ChuGoogle...
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...3/18/2014 Angel Investors A number of small start-up companies need external funding to operate and expand. When entrepreneurs have drained money from friends and family, personal savings, bank loans, and credit cards for their startups, they may search for angel investor’s aid to strive in these competitive environment to grow. According to the Center for Venture Research at the University of New Hampshire, approximately 2/3 of funding for new businesses is achieved from angel investors. Therefore, one commonly-deployed strategy for raising capital at the early stages of an enterprise by entrepreneurs is finding an Angel to invest in their business, idea or in their strong business plan. Angle investors are typically a high net worth folks who are or were successful entrepreneurs and business people. There are many types of Angel investors. The main three types are Core Angels, High-tech Angels and Return on Investment (ROI). Core Angels are investors who have accumulated years of experience from running and operating their own successful business. They work hard and are dedicated to their job of angel investing. They carry on to high risk investments without looking back at their losses. Usually, they are not focused on a particular industry and invest in verity of industries, including public and private equity such as real state. They assist and get involved in companies they invest in by mentoring and giving wise advices. High-Tech Angels are typically or have less...
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...Don’t Run Startups,” available online via Justin.tv: http://justin.tv/startuplessonslearned/b/262670582 Who is Steve Blank? How does he establish his credentials? Is it effective? He spent 21 years at high technology companies. He taught student in Stanford for 10 years and also has some programs. He wrote a book named “The Four Steps to the Epiphany”. He studies from failure to success. It is effective. What do the words entrepreneur and start-up mean in Silicon Valley? How does that compare to how the words are traditionally used elsewhere in the U.S.? A startup is a temporary organization used to search for a repeatable and scalable business model. Startup is to serve known customer with known product and feed a family. Solve pressing social problems, social enterprise: profitable, and social innovation: new strategies. Scalable startup means to solve for unknown customers and unknown features. Buyable startup means to solve for internet and mobile apps. What is the difference between a business plan and a business model? What is a “pivot”? Business model ascertains how your business makes money. It identifies the services that your customers value and shows the reciprocation of funds for the services your small business renders to your customers; it may also provide additional services. The customer benefits from the wide selection of inventory and your small business enjoys the profits of the wide inventory selection. The business plan provides...
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...Risks with Capital Valuations Seth M. Gunn American Military University FINC 625 8 June 2014 Risks with Capital Valuations Attracting both capital research and capital valuations will start when you, as the entrepreneur, walk into a venture capitalist’s office and present your idea. That meeting is the key that may unlock the door to untold amounts of funding, backing, and support. Venture capitalists want to see a business model that has been thoroughly mapped out. This includes the tracing of every potential dollar in revenue, and the costs that are associated with making that dollar. Venture capitalists are looking for seasoned professionals who have a sense of the market, the intended customer, and an idea that will revolutionize the world. With all this being said, there are inherit risks that will be taken on through capital research and capital valuation. I will now discuss several risks that will be taken on by the entrepreneur and the venture capitalists. Valuations are an interpretation of your existing idea, business, team, and assets. When an entrepreneur and the idea at hand are undergoing a valuation process, every aspect of the proposed business will be thoroughly looked over. The disclosing party is without doubt the more vulnerable party in the due diligence procedure, as it will be exposing confidential information to an outsider (Braet & De Cleyn, 2007). The first inherent risk to the entrepreneur is that the operation being discussed may become...
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