Means-end Chain A way to describe how a product interacts with the consumer Breaks down into 3 Areas, within each are 2 subgroups: Attributes – What is the product? * Concrete: Tangible aspects? * Abstract: Intangible aspects? Benefits – What it delivers to the consumer? * Functional: What does it do? * Psycho-Social: Consumers thoughts on it? What they think others will think of it? Values – What does it aid the consumer in doing? * Instrumental: Short term goals, does it
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Boespflug adam Private Equity and Strategy Consulting in the MENA Region “Promising investment sectors in the MENA region” The Middle East and North Africa (MENA) region encompasses a diverse array of countries and economic activities, offering numerous opportunities for private equity investments. However, due to the global economic downturn that impacted the region in 2009 along with the Arab Spring that broke out in 2011, the
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how did they avoid the French regulations requiring disclosure of such positions? LVMH had acquired the position under the radar of the Hermès family, company management, and industry analysts, by using equity swap. Equity swaps can be structured so that only their value is tied to the equity instrument; at close-out the contract may be settled in cash, not shares. Using this structure, the swap holder is not required to file with the AMF, since they will never actually own the stock. 3.
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Venture Budgeting and Forecasting Many Americans live with self-care disabilities. The Americans who chose to remain home is increasing as the cost of assisted living facilities increases. The decision to remain in home stimulates from the increasing cost of assisted living facilities as well as the ease of remaining in a familiar environment. Though the decision brings challenges, many Americans chose to seek in-home assisted living services. As the demand for assisted living requirements increases
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The macro-environment can be the reason of the desirability to jewelry sales on the attractiveness of the US jewelry business. The US jewelry industry is mainly focused in the Southeast and Mid-Atlantic regions, which account for 45 percent of total industry sales. These concentrations are directly reliant on population and per capita income. The higher these two are, the more concentrated the retail merchants will be in that particular area. Tiffany & Co. produced their jewelry focusing on demographics
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Assignment 1: Kanpur Confectionaries Private Limited A report submitted to Dr. Gita Chaudhuri In partial fulfilment of the requirements of the course Written Analysis and Communication- I By Rohit Saini Section A Roll No. 155110 On 08-07-2015 Letter of Transmittal Mr. Alok Kumar Gupta Chairman and Managing Director Kanpur Confectionaries Private Ltd. Radha Industrial Estate, Kanpur Uttar Pradesh (UP) September 10, 1987 Subject: Business analysis report of Kanpur Confectionaries
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Chapter 1: The Capital Market [Simplified CSC Notes] • Capital is not what you make but what you keep • Wealth is savings, capital comes from savings • Savers: Individuals, corporations, governments • You can take your savings and go into Direct Investments (like property, equipment, infrastructure) - these are called real assets • Or you can take your savings into Indirect Investments (like stocks; we buy share of a company and we give company the money, bonds; we lend money to companies
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Marketing the product The marketing mix The marketing mix is the set of controllable marketing variables that the firm blends to produce the response it wants in the target market. Also known as the 4P’s. 1. Product – goods and services combination the offers to the target market. 2. Price – the amount of money customer’s pay to obtain the product. 3. Place – activities that make the product available to target customers. Eg dealership 4. Promotion – activities that communicate the merits
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Hertz Ipo Case Analysis Executive Summary Hertz group had initiated an IPO in July 2006 when Carlyle group, together with Clayton, Dubilier &Rice, and Merril Lynch Global Private equity , three prominent firms had filed to take the firm public. However this action has come just seven months after the three had combined to purchase Hertz from Ford Motor Company for Approx. $15 million. Berg, MD of Vandelay Capital Management debated whether to invest in this IPO.The LBO sponsors had borrowed
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Q1. Venture Capitalists: The function of Venture capitalists isto provide capital for companies in theirearly stages of development and screen good business ideas and entrepreneurial teams from badones. It employs business savvy people who worked closely with their portfolio companies to bothmonitor and guide them to a point where they have turned a business idea into a well-managedfully functional company that could stand on its own and nurture the companies until they reacheda point where
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