this point in the course? 3. What sub-issues or related issues are present in the case that merit consideration now? Analysis and Evaluation 1. Who are the stakeholders in the case and what are their stakes? What challenges, threats or opportunities are posed by these stakeholders? 2. What economic, legal, ethical, and philanthropic responsibilities does the company have, and what is the nature and extent of these responsibilities? 3. If the case involves company
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Defining and understanding the ‘Marketing Concept’.Elaborating the ‘Marketing Process’.Analyzing the Internal and External Marketing Environment.Explaining STP (Segmentation, Targeting, Positioning) strategies.Designing a ‘Marketing Mix’.Emphasizing Ethics and Social Responsibility in Marketing.Discussing the
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bibliography learning resources ------------------------------------------------- Bibliography of Required and Suggested Readings Required: Appiah, Kwame (2010). The Honor Code: How Moral Revolutions Happen. New York & London: Norton. Chapters 1 & 5. Ariely, Dan (2012). “Why We
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McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Unit Five O Chapter Seventeen – Building Software to Support an Agile Organization O Chapter Eighteen – Managing Organizational Project O Chapter Nineteen - Outsourcing in the 21st Century O Chapter Twenty – Developing a 21st-Century Organization 18-2 Chapter 18 Managing Organizational Projects 18-3 LEARNING OUTCOMES 1. Explain the triple constraints and its importance in project management
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concluded that projections of information technology totalling 50% of electricity use in twenty years are completely implausible. Instead, their scenarios project something under five percent for office and communications equipment in all cases by 2020. Ethics In Information Technology Are the ethical decisions that a technology user must make fundamentally different than those facing the ordinary person? No, because it is difficult to resolve competing interests no matter what the nature of action or
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STRATEGIC ANALYSIS OF THE COCA-COLA COMPANY Dinesh Puravankara B Sc (Dairy Technology) Gujarat Agricultural UniversityJ 991 M Sc (Dairy Chemistry) Gujarat Agricultural University, 1994 PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In the Faculty of Business Administration Executive MBA O Dinesh Puravankara 2007 SIMON FRASER UNIVERSITY Summer 2007 All rights reserved. This work may not be reproduced in whole
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Preface v PART ONE ENVIRONMENTAL AND ORGANIZATIONAL CONTEXT Evidence-Based Consulting Practices 1 iv Organizational Behavior Case: Conceptual Model: Dream or Reality? 30 Chapter 2 Environmental Context: Globalization, Diversity, and Ethics 31 1 Learning Objectives 31 Globalization 31 Diversity in the Workplace 34 Chapter 1 Introduction to Organizational Behavior: An Evidence-Based Approach 5 Learning Objectives 5 The Challenges Facing Management 6 Undergoing a Paradigm Shift 8 A New Perspective
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-Motivational Problems -Personal Limitation 2) Avoidance -Activity elimination : Eliminate what is not working properly -Automation -Centralization -Risk Sharing Chapter 2 SECTION II 3) Result Control : Preventive type Control Helps Mgr to address strategy, org, employees are performing - Steps : 1. Define Performance dimension 2. Measure Performance 3. Setting Target 4. Provide Reward Requirement for Effective Result control : - Knowledge of desired result : Org should know what result are desired - Ability
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-Personal Limitation 2) Avoidance -Activity elimination : Eliminate what is not working properly -Automation -Centralization -Risk Sharing Chapter 2 SECTION II 3) Result Control : Preventive type Control Helps Mgr to address strategy, org, employees are performing - Steps : 1. Define Performance dimension 2. Measure Performance 3. Setting Target 4. Provide Reward - Requirement for Effective Result control : - Knowledge of desired result : Org should know what result are desired
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Chapter 1 The Financial Manager and the Firm Learning Objectives 1. Identify the key financial decisions facing the financial manager of any business firm. 2. Identify the basic forms of business organization used in the United States, and review their respective strengths and weaknesses. 3. Describe the typical organization of the financial function in a large corporation. 4. Explain why maximizing the current value of the firm’s stock price is the appropriate goal for management
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