Jinan University Undergraduate Teaching Plan 2009 ～ 2010 Academic Year Semester: 1st. [√ ] 2nd. [ ] Course title International Marketing Course type Compulsory[√ ] Specialized [ ] Optional[ ] Textbook(s) Marketing / International Marketing Major or sub-major IET Students classification Non-mainland[ √ ] Mainland[√ ] Department International Economy & Trade
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CHAPTER 2 THE AGGREGATE SUPPLY - AGGREGATE DEMAND MODEL The first formal macroeconomics model introduced by the text is called the Aggregate Supply - Aggregate Demand Model, which will hereafter be referred to as the AS/AD model. The AS/AD model is useful for evaluating factors and conditions which effect the level of Real Gross Domestic Product (GDP adjusted for inflation) and the level of inflation. The model is an aggregation of the elementary microeconomic supply-and-demand model discussed
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describe how an organisation meets the objectives of different stakeholders and explain the responsibilities of an organisation and strategies employed to meet them. ‘’ In our lives we come into contact with a great assortment of organisations with many form types and usually with very different objectives.’’ (Business Essentials, 2007, p. 3) In order to understand the importance of diversity within a business it is important to first identify the varying purposes of different organisations. The purpose
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CORPORATE FINANCE T H IRD E DIT ION JONATHAN BERK STANFORD UNIVERSITY PETER D E MARZO STANFORD UNIVERSITY Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo To Rebecca, Natasha, and Hannah, for the love and for being there —J. B. To Kaui, Pono, Koa, and Kai, for all the love and laughter —P. D. Editor in Chief:
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desires continue to grow. - Newest camera phone - Larger television - Bigger house - Exotic vacation Why can’t we have everything we want? - Our wants exceed our resources. Economics and Opportunity Cost Economics – the study of how best to allocate scare resources among competing users. Opportunity cost – The value or price of the most desired goods and services that are foregone in order to obtain something else. - The next best alternative that you give up. Factors of Production Resource inputs
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to Computer Models. In Barney, G. O. et al. (eds.), Managing a Nation: The Microcomputer Software Catalog. Boulder, CO: Westview Press, 209-229. An earlier version of this paper also appeared in Foresight and National Decisions: The Horseman and the Bureaucrat (Grant 1988). A S KEPTIC'S GUIDE TO COMPUTER MODELS 2 The Inevitability of Using Models........................................................................3 Mental and Computer
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Chapter 1 The Evolution of the Modern Firm Chapter Contents 1) Introduction 2) The World in 1840 • Doing Business in 1840 • Conditions of Business in 1840: Life Without a Modern Infrastructure Example 1.1: The Emergence of Chicago 3) The World in 1910 • Doing Business in 1910 Example 1.2: Responding to the Business Environment: The Case of American Whaling • Business Conditions in 1910: A "Modern" Infrastructure Example 1.3: Evolution of the
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Decision Support Systems The material has been prepared by considering the prescribed textbook, internet and assignments given by the students (BBM 2011-2014 Batch). The material can be further improved by adding more insightful examples and explanation. The material may not be exhaustive and should be taken as a guide to help in better learning of the subject. ALL THE BEST Unit – I: 1. What is DSS? Explain the Characteristics, Benefits and Limitations of DSS. Definition: A
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additional marketing effort really necessary? Explain your thinking. I would think the more marketing of a product the more people will learn about it and would want to buy it. Not everyone has a computer and connected to the internet. More people lessen to radio and look at TV than any other medium. It would be wise to expand ones marketing efforts in others areas and not totally rely on e-commerce alone to market a product. One may cut marketing cost by solely using e-commerce based services like
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managerial decisions".[1]It is sometimes referred to as business economics and is a branch of economics that applies microeconomic analysis to decision methods of businesses or other management units. As such, it bridges economic theory and economics in practice.[2] It draws heavily from quantitative techniques such as regression analysis, correlation and calculus.[3] If there is a unifying theme that runs through most of managerial economics, it is the attempt to optimize business decisions given the
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